Article

James Cody
James Cody 23 May 2017
Categories Mobile, Technology

5 Challenges To Overcome When Developing A Mobile Ecommerce Site

People use their mobile devices to get information about literally anything while on the go. And when they shop, the mobile experience is highly likely to be part of it. So it’s very important to develop your online shop with mobile users in mind. Here are some of the most common problems that developers and owners have to deal with.

Touchscreens

According to Statista, touchscreen devices are still growing popular and more and more people use such devices. And it’s pretty natural for a user to touch what he can see. But it also introduces some restrictions.

First of all, you should introduce hidden gestures to replace the sub-menu which can be called by a right-click on your mouse. Apart from that, touch gestures are not as precise as those of a mouse (especially depending on finger size of a user). And you should remember that if a user can’t click a button on a website, it’s the problem of site design and not a user’s fault.

You need to make all clickable elements on your page proper size so that users won’t experience problems with clicking on them. What is more, you need to indicate all clickable and non-clickable elements on your site clearly. You don’t have the luxury of keeping your visitor clicking all elements for half an hour. If something is unclear, a user will simply leave the page.

Screen size

The medium size of a modern smartphone screen is about 4 inches (some screens are bigger, and some are smaller). So you need to make sure that your site is easy to read and navigate on such small screens. There are different techniques that can be applied, like supplementary text or consecutive expansion of content (when a user sees more and more content as he scrolls down). Just make the first screen attractive and informative so that a user gets involved with your site.

Mobile and desktop versions of a site

Here we come to another important and disputable question: should desktop and mobile versions of a site be the same (in terms of content) or should mobile version just contain the most important information?

According to user testing, mobile version shouldn’t be much different from the desktop one. Otherwise, the number of conversions drops significantly. It means that users want to see everything you have to offer on any device.

But when we speak about functions and design, these two versions should be different. Alternatively, they won’t work effectively (especially the mobile one). So make sure that your mobile version is optimized properly for mobile experience.

Repetitive interaction after errors

Another problem for mobile users is that they get easily distracted. The source of distraction can be either push-notifications, or a call, or a message. So you need to provide smooth experience when a user returns to your shop after getting distracted. Pay attention to the following possible problems:

  • Site reaction to input errors.
  • Does your page reload completely if a user has mistyped anything?
  • Are there any hints for user when typing?
  • Does your site behave properly after hitting the “Back” button? This button is actively used by users so you shouldn’t underestimate it. The most popular use for it is when a user searches for something and then wants to return to the search results.
  • Can a user cancel previously made actions?

Mind that a lot of abandoned orders happen due to the impossibility to continue working with a shop after errors.

Performance

Page load speed is crucial for modern users who don’t want to wait. Apart from loading time you need to take care of page rendering and parsing. And all this should be done with lower processing powers from mobile devices in mind (as compared to the desktop computers or laptops). We won’t talk about all technical aspects in this article (as it’s a rather complicated topic which requires special attention), but the most crucial moment include:

  • Proper resource cashing which leverages site speed;
  • Use of native technologies;
  • Proper loading of different scripts on your site so that user can see the site as quick as possible.

Conclusion

Take a look at the best shops in you category and see how they treat their mobile users. Are you satisfied with it? If so, make sure that your site is no worse. If not, just do yours better and win your competitor's customers!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more