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There Is No Such Thing As A Boring Industry, Only Boring Content

There Is No Such Thing As A Boring Industry, Only Boring Content

Behind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to...

Abdaraouf Zouai
Abdaraouf Zouai 5 May 2017
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What is L10n? All The Localization Stats, Facts And Data You Need To Know

What is L10n? All The Localization Stats, Facts And Data You Need To Know

Got any doubts about L10n? Or localization, if you prefer to call it that? Check out this article and get all the data you need on one of the fastest growing industries in the United States.

David Ost
David Ost 5 May 2017
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Why marketers need to be aware of the last mile

Why marketers need to be aware of the last mile

Convenience is a valued currency to consumers, and delivery is an effective area in which to stand out from the competition by getting items to the customer quicker, cheaper, and more flexibly around their requirements.

Jason Smith
Jason Smith 5 May 2017
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The Three Categories of Online Customer Feedback

The Three Categories of Online Customer Feedback

I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback...

Udesh Jadnanansing
Udesh Jadnanansing 4 May 2017
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Digital Marketing Brain Training Exercises To Become A Unicorn

Digital Marketing Brain Training Exercises To Become A Unicorn

Over the years, we have all carried some bad habits as marketers. Some may be come from following old age marketing techniques and some may be come from our environment. If we continue sly follow these bad habits in...

Ashish Sharma
Ashish Sharma 4 May 2017
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Why Are Hybrid Smartwatches the Next Wearable Boom?

Why Are Hybrid Smartwatches the Next Wearable Boom?

Hybrid smartwatches are watches that appear to be traditionally analog, while support the connected features of a smartwatch. A hybrid smartwatch allows users to enjoy a few connected features of a smartwatch without...

Disha Kakkad
Disha Kakkad 4 May 2017
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How to increase feedback response rates

How to increase feedback response rates

Maybe your online feedback response rates are a little lower than what you would like? Perhaps some of that feedback is not so relevant to what you are trying to achieve. So how can you increase feedback response...

Udesh Jadnanansing
Udesh Jadnanansing 3 May 2017
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The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience

The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience

Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction?

Liz Willits
Liz Willits 3 May 2017
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How to Nurture Leads and Optimize Your Sales Funnel with Customer Journey Mapping

How to Nurture Leads and Optimize Your Sales Funnel with Customer Journey Mapping

The Customer Journey has become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue.

Richard Fallah
Richard Fallah 3 May 2017
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Branded content is forgotten by 80% of consumers

Branded content is forgotten by 80% of consumers

New research reveals shocking insights into the effectiveness of content marketing, showing just how much branded content goes ignored and unremembered by consumers.

Spencer Waldron
Spencer Waldron 3 May 2017
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Improve International Reach With Facebook Global Pages

Improve International Reach With Facebook Global Pages

If you asked any brand what one of their main marketing purposes is, many of them would say “We want to reach internationally”. Nowadays, in the international environment that Facebook provides, working towards such a...

Jan Zajac
Jan Zajac 3 May 2017
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41 marketing definitions you need to know!

41 marketing definitions you need to know!

How many “types” of marketing have you ever come across? And how many of them do you really understand? It is essential to be able to differentiate between types of marketing and use those that are actually beneficial...

Jan Zajac
Jan Zajac 2 May 2017
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What Can The Samsung Ostrich Teach Content Marketers About Storytelling?

What Can The Samsung Ostrich Teach Content Marketers About Storytelling?

The art of storytelling has developed through time from myths, legends and fairy tales into a powerful marketing technique that should feature in all successful content marketing strategies.

Claire Wilson
Claire Wilson 2 May 2017
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An Effective Plan That Will Boost the CTR of Your Tweets

An Effective Plan That Will Boost the CTR of Your Tweets

Increasing the click-through rate (CTR) is one of the most important aspects of being successful on Twitter. And rightly so. According to Signupto, the average CTR is just 1.64 percent. That’s very low and companies...

Scott Ragin
Scott Ragin 2 May 2017
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Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Ecommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! Sound too good to be...

Luisana Cartay
Luisana Cartay 28 April 2017
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Driving Results With Data: Mobile Marketing and Analytics

Driving Results With Data: Mobile Marketing and Analytics

How do global brands vie for attention in an age of consumer saturation? The answer is by studying mobile marketing and analytics. While many mobile tactics go out-of-date fast, close examination of marketing...

Cait Power
Cait Power 28 April 2017
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7 Simple But Powerful Customer Testimonial Examples You Can Steal

7 Simple But Powerful Customer Testimonial Examples You Can Steal

In this article, I want to set the record straight. We’ll discuss seven types of testimonial you can use in your online marketing to drive more conversions, increase your bottom line, and instill brand loyalty. If you...

Kristian Jønsson
Kristian Jønsson 28 April 2017
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Net Neutrality, The Opposition and How It Could Affect the Internet

Net Neutrality, The Opposition and How It Could Affect the Internet

Net neutrality has caused much debate, and with FCC chairman Ajit Pai potentially scrapping the current system this week, we look at what this could mean for the internet.

David Bloxham
David Bloxham 28 April 2017
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GDPR aside we have a moral obligation to protect data

GDPR aside we have a moral obligation to protect data

With GDPR looming and businesses grappling to understand its complexities ahead of May next year, there is a real opportunity to stop and think about how customer data is handled.

Dan Telling
Dan Telling 27 April 2017
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Digital Marketing: The Most Important Things to Consider To Grow Your Business

Digital Marketing: The Most Important Things to Consider To Grow Your Business

No one can deny it. The digital marketing world is growing and still, continues to grow. People take a lot of digital information every day using their smartphones, personal computers, laptops, and any other gadgets.

Jody Edgar
Jody Edgar 27 April 2017
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A Context Marketing Criteria for the Hyper-Engaged Customer

A Context Marketing Criteria for the Hyper-Engaged Customer

There’s no doubt that the consumer is more powerful than ever. Forrester and Gartner (and McKinsey, and BCG, and Bain and Accenture and the list goes on) have researched and written about it extensively.

Jill Grozalsky
Jill Grozalsky 27 April 2017
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Why ‘Proactive’ Is The Marketing Future We Need To Build Towards

Why ‘Proactive’ Is The Marketing Future We Need To Build Towards

For Forrester Research, proactive engagement is the direction the Customer Experience (CX) movement is headed in – something it defines as you anticipate the what, when, where, and how for customers, as well as...

Matthew Weil
Matthew Weil 27 April 2017
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Detachables – The Perfect Device to Transform Your Mobile Workforce

Detachables – The Perfect Device to Transform Your Mobile Workforce

The proliferation and convergence of mobile form factors, together with increasingly blurred lines between consumer and enterprise technologies have made it increasingly difficult for IT decision makers to identify...

Jan Kaempfer
Jan Kaempfer 26 April 2017
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How to ensure your mobile marketing strategy is secure

How to ensure your mobile marketing strategy is secure

Your customer data is your business, so security levels should never be compromised. Businesses considering SMS marketing often wonder if it’s really secure, and rightly so. Hardly a day goes by without proclamation...

Matthew Winters
Matthew Winters 26 April 2017
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Is it Time for a New Corporate Website?

Is it Time for a New Corporate Website?

Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is...

Jörg Drescher
Jörg Drescher 26 April 2017
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