Article

Scott Ragin
Scott Ragin 2 May 2017

An Effective Plan That Will Boost the CTR of Your Tweets

Increasing the click-through rate (CTR) is one of the most important aspects of being successful on Twitter. And rightly so. According to Signupto, the average CTR is just 1.64 percent. That’s very low and companies are relentlessly trying to find ways of increasing it.

Increasing the click-through rate (CTR) is one of the most important aspects of being successful on Twitter. And rightly so.

According to Signupto, the average CTR is just 1.64 percent. That’s very low and companies are relentlessly trying to find ways of increasing it.

Next, Twitter is too crowded for tweets to be noticed and read by many people. Statista reported that the platform reached 319 million monthly active users at the end of the last year. That’s a lot of competition.

With all these challenges in mind, we have prepared a plan that will help you to craft tweets that compel more users. Here we go.

How to increase the CTR of my tweets?

1. Use the Right Keywords

People use Twitter to find a really good content from reliable sources. To get what they came for, they use the feed. In case if it does not contain needed content, searching using keywords is typically a go-to method.

Here’s your chance to be found and noticed. Add keywords to your tweets to improve their standings in the search results and exposure them to the Twitter audience.

2. Use Hashtags

There is no way a tweet can be easily found if it does not contain a hashtag. Today, people use them even more than keywords, so don’t forget to include them.

Let me illustrate it by using a simple example. If you are creating a tweet about traveling to Mexico, you can use #travel, #Mexico, #adventures, etc.

Experienced marketers say that tweets with hashtags receive 50 percent more engagement than those without them. A good reason to include them, right?

One more thing: don’t use too many hashtags, either. Tweets that have more than of them typically show a drop in engagement. Therefore, an optimal engagement could be created with only two hashtags.

3. Post Timing

Posting at a specific time is a strategy that could score you a lot of attention. For example, if your target audience is teenagers, it’s probably a good idea to upload tweets throughout a day and in evening.

According to numerous surveys conducted in this area, the CTRs of tweets are the highest on the weekend. No surprise here: people have more free time to browse social networks.

Using the findings of reliable surveys can provide you with information on when to post. For example, recent research conducted by people at Buffer found that the most clicks are received in the early morning hours but the most retweets and likes are obtained at evenings and late at night.

To determine the best time for your tweets, study your target audience and discover when they browse Twitter the most. As the result, you’ll determine the best posting time.

4. No Spamming!

Spam is recommended only in case you want to kill your CTR completely. Think about it: if your account is tweeting in spurts, everyone who follows you will think that you’re there to spam. It’s highly unlikely that you manage an admission service account that needs to update students on their results every five minutes. You know what that might lead to: blocking.

According to developers of a popular posting tool Buffer, the average space between the tweets is 30 minutes. Cross that line and your Twitter CTR can go down dramatically.

This claim is supported by a well-known social media marketing scientist Dan Zarella, who said in a recent webinar that tweets with appreciable gaps between them had a higher CTR if compared to those that had less than 30 minutes gap.

So the takeaway here is clear: don’t spam and develop a posting schedule that will keep your tweeting effort in order and prevent you from being perceived as a spammer.

5. Promotion and Analytics

Online marketers have various Twitter analytics tools at their disposal to increase CTR of tweets. The most popular out there is Twitter Analytics, designed by the platform to help marketers to make an impact.

I like the list of analytics tool posted by BrandWatch. In addition to aforementioned Twitter Analytics, it has Hootsuite, Buffer, Tweetchup, TweetStats, Twtrland, Twitonomy, Mentionmapp, Twitter Counter, and Tweetreach.

They can meet your needs in terms of measuring the reach of tweets, analyzing growth, determining influencers, distributing tweets, and much more other tasks. And all of them are free!

The Bottom Line

To beat the competition and increase the popularity of your tweets, use the tips above. Twitter world has certain rules, so by following them, one can be successful there.

Here’s a little bit of a homework for you: select an interesting article, open Twitter, and make an engaging tweet!

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