Article

Abdaraouf Zouai
Abdaraouf Zouai 5 May 2017

There Is No Such Thing As A Boring Industry, Only Boring Content

Behind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to do is find that compelling angle and consistently work hard on it.

You, the founder, have a story. Your business has a story. Why do you and your business exist? Where are the two of you going? What are the two of you doing? Where did the two of you come from? When you tell your story, your audience will relate. It will resonate with them. Storytelling is human nature after all.

margaret-(1).png

No content is boring if it is educational, valuable and helpful to those who are genuinely interested in it. No content is boring to those whose questions it answers. No content is boring to those who need its existence. No content is boring if it relates to your audience. People search for and devour content to be educated and entertained. The only limit is your creativity!

listen.png

People need help in knowing how to do something. It may be confusing or complicated for them. When you don’t understand something you research it and gather information. Take car insurance, for example. Use content to provide free tips, tools, examples and informational resources. Tell customer stories about the people who use your product/service.

giphy-1.gif

Include yourself in your content. People would be interested in your story if you share your own challenges and struggles. How did you overcome them? You want your audience to think ‘that sounds just like me.’

I got fantastic news for you. If you are in a ‘boring’ industry you actually have the upper content hand! How often do you see the pharmaceutical or finance industry use content marketing? You can stand out and compete with a solid content marketing strategy.

giphy-downsized.gif

Pay attention to this. Using visuals and humour can keep your audience engaged and pay attention. Explain things in ways that they can understand much easier. Avoid technical jargon, be specific and make it easy to digest. Write for your audience in mind first, optimise for Google later. Content is not about you and how great your brand is. Content is about the people and how you helped them solve their problems.

kotler.png

You should have done your homework and know your audience inside and out. You should know their problems, what and where their searching for information and what they like and dislike. All that information is a content goldmine. Use all that golden information and turn it into dazzling content you know they will love.

giphy.gif

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top Tools to Strengthen Your Online Reputation Management in 2021

Top Tools to Strengthen Your Online Reputation Management in 2021

Online reputation management involves optimizing the perceived reputation of your brand online. It involves monitoring and improving how your business is viewed online by analyzing the perceived notion of your...

Priya Kumari
Priya Kumari 7 April 2021
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Social media usage and engagement has changed drastically in the age of Covid-19, with 30% of consumers globally saying they paid more attention or interacted more with social media ads during this time. This can be...

Julian Newby
Julian Newby 15 April 2021
Read more