Article

Ariana Johnson
Ariana Johnson 31 March 2017

How AI Is Affecting Mobile Applications Development and Marketing?

Artificial Intelligence (AI) is well known and globally appreciated innovation which opened the door to new era of technology and introduces us to the whole new dimension of human-machine interaction.

Many tech giants are betting lot of money in AI Including Google, who totally believes that  AI is the future of the tech world. With the introduction of the self-driving car, Google shown a glimpse of AI driven future.

Having an intelligent assistance with yourself, all the time in your smartphone is nothing less than a dream come true. Getting daily task done with the help of intelligent apps is amazing and awe-inspiring. However, this AI feature of the app is not limited to the digital assistance but integrated with a variety of security to e-commerce apps. Most of the companies are using AI with the trending mobile app technology to ensure a more efficient and promising customer experience.

What is AI?

The word ’AI’ comes to limelight recently and make us wonder that it is some evolve or created overnight. Basically, Artificial intelligence refers to the machine or computer, able to solve the problem or task done by human using natural intelligence. The algorithms and technology synchronized in a way that it assist the humans with normal intelligence to perform a simple task without being giving an order or intimidating.

In terms of mobile applications, AI provides a high-level assistance to the user. AI is used by the companies in their app to deeply engage and ultimately retain their user.

Impact of AI on Mobile Application Development and Marketing

  • AI technology when combined with top mobile application trends in industry, it results in amazing assistance to the user in many aspects. With the basic functionality of the app, AI provides additional features to the user, by collecting and storing the different data from the user by analyzing the behavior based on how, why and when the user uses the app.
  • Information like user’s location, recent contacts, times of interaction with the apps and daily behavior taken by the AI and utilizes it to serve the user with better and specific assistance every time.
  • With the recent evolution in technology and consistent change in user demand, AI is chosen as the best and most reliable tool to enrich the app in every aspect. Retail Giants like amazon and eBay have proven the importance and strength of AI embedded apps.
  • Many IT companies are integrating AI with their top products strategically to generate maximum revenue with satisfactory and user-friendly UI. This will profit the business in terms of high user engagement with improved involvement.
  • Learning- driven app uses the algorithm which collects all the information of the user on daily basis. Then it utilizes the important details to show or push the user oriented contents regularly, which ultimately benefits the business. This also enhance the advertising, only  the content regarding the regular searched  products will be notified.

Final Thought : AI Technology & Mobile App

This powerful combination of mobile app and AI will change the face of technology in the coming time. The increasing use of AI in mobile app development have proven how essential it is for the business growth and user engagement. Siri from Apple, Google assistance, and Cortana from Microsoft are the leading example of trending mobile app technology with AI, allowing the world to get a sneak peak from future.

This Article is originally published here.

 

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