Articles - Page30- 2017

Filters
Filter by Topic
Always On - Maximising Direct Response Social Activity

Always On - Maximising Direct Response Social Activity

A step-by-step guide to creating the most effective ‘always on’ campaign through paid social for advertisers, including insights on the best platforms to use from Facebook to Instagram; targeting, ad formats and key...

Sam Redding
Sam Redding 24 February 2017
Read more
17 Ways To Segment Email Lists For More Opens

17 Ways To Segment Email Lists For More Opens

Email is almost 40% more effective than Facebook and Twitter for acquiring new customers. Many argue that the thing that differentiates it from social media is the ability to segment email lists, enabling you to...

Stefania Goldman
Stefania Goldman 24 February 2017
Read more
3 Key Things To Know Before Planning A SEO Budget

3 Key Things To Know Before Planning A SEO Budget

Success in any marketing activity is primarily based on ideas and strategies. As a business owner, it is important to understand the key elements of SEO to come up with a strategic and goal oriented SEO plan for your...

Robert Everett
Robert Everett 24 February 2017
Read more
How To Build A Great Data Product

How To Build A Great Data Product

You have a customer in need, you have valuable data and you have the ability of finding the solution from that data. Now it is time to put the cherry on top by building a data product!

Asena Atilla Saunders
Asena Atilla Saunders 23 February 2017
Read more
Are You One of the 59% of Marketers That Are Challenged by Data?

Are You One of the 59% of Marketers That Are Challenged by Data?

How often as a marketer do you feel like you’re drowning in data, unable to see the wood for the trees? Don’t fear you’re not alone. Here's my tips on how to generate insights from your marketing data that can...

Jenna Tiffany
Jenna Tiffany 23 February 2017
Read more
More Than Words: How Conversational Commerce Drives Online Sales

More Than Words: How Conversational Commerce Drives Online Sales

When people talk about eCommerce changing the shopping experience, they tend to first think about the near limitless breadth of choice it offers. Yet equally dramatic is the way shopping has been transformed into a 24...

Julien Hervouet
Julien Hervouet 23 February 2017
Read more
How To Use Webinars To Grow Your Email List

How To Use Webinars To Grow Your Email List

More and more people are starting to discover the countless benefits of participating in a webinar instead of browsing the web for how-to guides and best practices.

Kristian Jønsson
Kristian Jønsson 23 February 2017
Read more
Digital Transformation to Digital Reformation in 2017

Digital Transformation to Digital Reformation in 2017

Over a month into the new year and digitalization is again trending, requiring a fresh take because of the advances that have been made in the past years. Let’s look at some key digitalization trends in 2017.

James Warner
James Warner 23 February 2017
Read more
4 Benefits Of A Company Rebrand

4 Benefits Of A Company Rebrand

Rebranding can breathe new life into your business but it has to be actioned with a focused strategy, a clearly understood process, creative vision and a lot of thought. Generally it’s a task which involves looking...

Aimee Sanderson
Aimee Sanderson 22 February 2017
Read more
Optimizing Localization RoI

Optimizing Localization RoI

Return on investment drives most business activities and localization should not be an exception. If you’re going to spend time and effort in readying your app or website for new markets and languages, you want to be...

David Ost
David Ost 22 February 2017
Read more
Creative Fuels Your Content Marketing - It Deserves a Seat at the Table

Creative Fuels Your Content Marketing - It Deserves a Seat at the Table

While data and analytics have dominated the conversation about the effectiveness of content marketing, the big mistake that marketers are making is ignoring how critical the creative is to the success of these programs.

Deborah Holstein
Deborah Holstein 22 February 2017
Read more
Context Marketing – Putting it into profitable action (Part 1 of 3)

Context Marketing – Putting it into profitable action (Part 1 of 3)

Sitecore’s recent release of Context Marketing for Dummies® has yet again challenged the marketer of today with the resounding truth that customer-first (Context Marketing) is the only path towards digital...

Kevin Adema
Kevin Adema 22 February 2017
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
Discover Your Inner Eddie

Discover Your Inner Eddie

In an increasingly complex and often puzzling world it's time for us all to pull down our goggles and be courageous. Politicians, Marketers, People, Brands! It's time to climb to the top of the ski jump and...

Matt Webster
Matt Webster 21 February 2017
Read more
4 Stat's That Show The Importance Of Mobile Marketing

4 Stat's That Show The Importance Of Mobile Marketing

There are still companies that don't make mobile marketing an important part of their stratagy to educate and influence customers. If your business hasn't adopted a mobile marketing plan then these four...

Ashley Carter
Ashley Carter 21 February 2017
Read more
Sites To Check For Email Design Inspiration

Sites To Check For Email Design Inspiration

We've compiled a list of the most helpful sites on the web to run to and explore when you’re in need of some inspiration for your next email design. Check out the following 10+ top sites we recommend for email...

Roland Pokornyik
Roland Pokornyik 21 February 2017
Read more
The 8-Step Process For Starting A Successful Podcast

The 8-Step Process For Starting A Successful Podcast

Launching a successful podcast doesn’t happen overnight. We’ve made more than a few mistakes getting Agency Advantage off the ground, mistakes you won’t have to learn the hard way. Following is the exact process we...

Jordyn Wegner
Jordyn Wegner 21 February 2017
Read more
The History Of Data Mining

The History Of Data Mining

You might think the history of Data Mining started very recently as it is commonly considered with new technology. However data mining is a discipline with a long history.

Asena Atilla Saunders
Asena Atilla Saunders 21 February 2017
Read more
Project Neon: Giving Windows 10 A New Look

Project Neon: Giving Windows 10 A New Look

Project Neon, which is the rumoured new design language for the Windows 10 Redstone 3 update, were leaked in January and now Microsoft has confirmed these changes in a slide during a presentation at its Windows...

Ariana Johnson
Ariana Johnson 21 February 2017
Read more
Emerging IoT Ideas Reshaping Our Lives

Emerging IoT Ideas Reshaping Our Lives

Most of the giant technology companies have directed all their efforts towards smart homes, connected cars and the smart office, reshaping our daily lives. In 2017 we will see more smart objects being produced on a...

Alesia Nik
Alesia Nik 20 February 2017
Read more
Native Advertising: A Beginner's Guide

Native Advertising: A Beginner's Guide

Native ads generate more engagement and drive more sales than traditional ads, and may be a great option to consider. Here, we cover some of the most common types of native ads and how to get started on your own...

Marina Grindle
Marina Grindle 20 February 2017
Read more
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must...

simon walker
simon walker 20 February 2017
Read more
Completing the customer view with data and digital

Completing the customer view with data and digital

The digital revolution is something we hear a lot about, but how much we know about it is another matter. One thing is certain, data has a vital role in progressing digital excellence, with new sources developing on a...

Tom Blacksell
Tom Blacksell 20 February 2017
Read more
Using AI For Better Digital Asset Management (DAM)

Using AI For Better Digital Asset Management (DAM)

Despite its futuristic connotations, artificial intelligence (AI) itself is nothing new. Given its success in daily activities, it’s easy to see how this technology can translate perfectly into the digital asset...

ariel long
ariel long 20 February 2017
Read more
10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
Read more
ArticlesRSS 2.0