Article

Shyam Bhardwaj
Shyam Bhardwaj 11 April 2017

Leveraging the Power of Voice through Taglines

“Stand out from the crowd” is a five word tagline, but says more than just those five words. Yes, not all of those words really help the mission and focus of the message to people, but they all work together to deliver one powerful voice.

Many of us treat a tagline as a way to describe our website. We either say what our content is going to deliver or we simply just explain the name of our blog.

You want to be boring, unoriginal, and just clutter the blogosphere?

I hope not. I push for bloggers and people in general online to truly be who they are and replicate that through all of their online actions and the ultimate beginning it having a tagline that’s powerful and speaks your voice. My tagline describes my energy, desire, and push for people to be happy and be noticed online. I push myself to do the same and it shows I do just that inside my content.

Surely, there’s a secret to creating the ultimate tagline for your blog. It’s you, your message, and ultimately how you want your blog to be memorable.

Delivering Your Message with Power

Taglines are important. Without them we would have to write a very long blog name or there would be many blogs named, “Read My Content and Hear My Voice”. Yes, that might be extreme but the point is is that if your tagline is weak it’s almost like you have no tagline at all.

We want to make our message clear, but not too clear (obvious). Does your blog have a tagline such as:

  • An Entrepreneur Blog
  • Making Money Online
  • Blogging About Technology
  • If so, consider changing it. You’re not delivering your message with power. You are delivering the message that simply would say, “received your message” in a text message or email inbox.
  • Be creative and James Chartrand, in her post on CopyBlogger says to think about the benefits that anyone coming to your blog will gain. Along with being creative, clear, and powerful at the same time you need to think about your voice.

Listening to Your Own Voice

Your voice is ultimately the number one thing that makes a blogger truly and always stick out and be known. Their style of writing. Their focus. Their relationship with the content.

But, so many bloggers feel that by just them putting their name on a post or blog shows their voice. Well, this might be true if you have a community that talks about you and their chatter is essentially your voice.

Problem is that while you still might have this, there is still new community members. How are they going to truly know your mission and voice. Everyone first goes to the tagline to get a general sense and that is when they determine whether to stay or not. Surely an active and high quality community does help to attract them, but no tagline and your community then has every right and power to redefine you and your blog. Be careful!

It’s about you helping them and being yourself. Here are some questions to ask yourself:

  • What do you truly believe in?
  • What is a problem you currently see and how can you make a difference?
  • You have hidden talents, now how are you going to make people notice them?
  • What’s your true devotion and desire at the end of the day?

These are just some. The point is that your tagline has to be original and you have to stand by it 101% in your content and community engagement in order for it to be powerful.

Make and Leave Your Mark

It could also be, building your true influence with people. Just look at the 30 most influential people online. Each of them have a distinct place on the web. When digging through the origin of how they got this far it would come down to their very own personal mission statement. That mission statement is a tagline.

Stick to It or Rebrand

Once you’ve taken another look at your tagline and find your content and voice to not match up, rebranding is a must. Why? Search Engine and Branding Optimization expert responds to it:

  • You’ve gotten people to read and join something you don’t have a strong voice in anymore
  • Your true supporters and community will thank you later
  • You will be happier and more successful!

There is never a good time to really rebrand, except the sooner the better. If this is you, get to work, and hustle!

Your tagline is your engine.

If not, stick to your tagline and center all aspects of your blog around that tagline.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
14 Amazing Examples Of Brands Killing It With Facebook Ads

14 Amazing Examples Of Brands Killing It With Facebook Ads

How do you design the perfect Facebook ad that converts? A lot of people will start throwing money at Facebook, but not see any success. This comes either because they don’t have a proper strategy for their Facebook ads or their ads are not well designed. But for those brands which have a good strategy and work hard to test and refine their advertising, Facebook ads can generate huge profits. And we’ve found 14 of such examples.

Luisana Cartay
Luisana Cartay 11 December 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more