Article

Cent Muruganandam
Cent Muruganandam 13 April 2017
Categories Social Media

Business Advantages of Creating a LinkedIn Company Page

Many businesses are missing an important marketing tool by not having a company LinkedIn page. Whether you work for a large company or own your own small business, a company LinkedIn page is essential and provides many benefits.

The largest professional social network LinkedIn with 450 million + members has been in the news recently with Microsoft acquiring it for $26.2 billion.

Many businesses are missing an important marketing tool by not having a company LinkedIn page. Whether you work for a large company or own your own small business, a company LinkedIn page is essential and provides many benefits.

LinkedIn-Company-Page-Infographic.jpg

Infographic courtesy: SocialMediaMarketo

 

A LinkedIn company page is a powerful business asset and some of the advantages of using a LinkedIn company page are:
 

Showcase Your Business

LinkedIn is made up of 450 million + individuals who showcase their skills and talents. You can use LinkedIn to do the same for your company. When you share updates, all of your followers will see the update on their Home page. If one of your followers comment on or like that update it will be shared with all of that person's connections. 

Unlike a personal profile, a company profile is publicly visible by default. Therefore, your company's SEO ranking is directly affected by the content you share on your company's page. Use keywords when posting updates to your company's page because this will increase your company's presence on the web.

Employees Represent Your Business 

When an employee updates the "Experience" section of their personal profile and includes your company name, it will automatically connect them to your company page. Ensuring that each of your employees is linked to your company page will increase the chances that their connections will click on the link to your company's page. 

See If Other Users Notice Your Updates

LinkedIn provides analytical tools that tell you how many times your posts appeared in front of a follower on their device, the number of clicks your post generated as well as the number of interactions your post received. These statistics are not available for individual users.

Get Alerts When Your Company is Acknowledged

LinkedIn recently introduced "Notifications" to company pages. If your company is mentioned by an individual LinkedIn user in their updates, you will receive an email and a notification. If a person types your company name, they have the opportunity to tag your business in a post on which you will be notified. This allows other users viewing that post to click on your company name which will take them to your company page.

Share Important Company News

LinkedIn allows you to pin your most important news to the top of the page where it remains until you choose to remove it. This is an easy and convenient way to prevent your important news and events you want everyone to see from getting lost in the constant stream of updates.

Takeaway and Conclusion

LinkedIn is a powerful social platform not only for professionals but also for companies that they work for. So if you are a small business and do not have a company page on LinkedIn now is the time to get started. You should also encourage your employees to have profiles on LinkedIn and connect them to your company page for more exposure.

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