James Dixon
James Dixon 7 April 2017
Categories Technology

5 Secrets of Successful mHealth Apps

There are over 100K mobile apps for mHealth tasks, made up for both iOS and Android platforms nowadays. The purpose of the mHealth industry solutions is to facilitate the communication process between doctors and patients, help experts to remotely control their clients etc. It doesn’t mean to replace the traditional medicine, but to enhance its influence by shaping positive users habits.

There are three different data types that can be stored on mHealth apps:

  1. Wellness lifestyle data. This is mainly information regarding everyday physical activity (e.g. steps amount), weight dynamics, calories calculator etc.
  2. Patients’ monitoring data. This information is about a state of the patients with chronic diseases. This is by far the biggest scope of data, including arterial pressure data, blood glucose level and oxygen saturation etc.
  3. Medical research results. Patients and/or physicians can collect data within the app or specific device individually. This is the biggest scope of mHealth app data to collect, but has lower user loyalty: breathing rate, lung capacity, ECG, EEG, blood and urine analysis, ultrasonography etc.

The first type has a maximum number of users that actively collect their data, share it on facebook etc. There are about 100 mlns people who share at least one parameter of wellness lifestyle control every month. Gamification technologies are actively involved to facilitate this process. As for the second type  – there are approximately 5 mlns people and the third one – less than 1 mln. This means that they collect several thousand mlns types of information every month.

mHealth market

Major mHealth market players are:

  • Health sector traditional representatives (medical and farm corporations)
  • Apps development providers
  • Helpers
  • Health sector experts
  • Fitness instructors
  • Connectors

Most of the aforementioned participants follow the purpose of revenue. But some of them are interested in brand awareness increase or charities and voluntary as well. There are three main groups of leading farm corporations according to the apps number, their downloads and target audiences:

  • Niche participants, who use mHealth app to promote their products. They dispose a comparatively big share of apps targeted at health care specialists. Low reach by apps and their downloads amount is a result of a smaller target audience market rather than the patients or end users one.
  • Farm companies with a big mHealth portfolio with above average number of their downloads (+100К). Most of these apps are targeted at the end users.
  • Newcomers, who want to increase market share by publishing a bigger amount of apps with still below average number of downloads

The distinguishing feature of mHealth apps is that almost half of them are targeted at local markets. Thus, they are available for three or even less apps marketplace country zones only. The mHealth headliners are usually built according to the key products and disregard the demand of healthcare mobile apps market. There is also a lack of cross promo and recognizable usability.

Successful mHealth app secrets

The objective of mHealth app can be voluntary help or brand awareness increase. However, to get the main idea of the best mHealth apps one should look into the features of the most profitable ones.

  1. mHealth apps portfolio size

The so-called millennial apps are usually developed by companies that have already made a number of such products and have some valuable experience in this niche. Thus, 35% of successful apps providers have delivered +2 mHealth apps to the local and international markets. The cross promo also helps with the downloading efficiency and provides better overall results.

  1. Preferable revenue model

The 35% of millennial apps define the leading source of revenue as services sales. The revenue of less popular apps are paid downloads and in-app purchases (31%). It’s worthy to mention that about 90% of mHealth apps are free.

  1. Years on the market

mHealth app provider and/or it’s developer has to be experienced enough to deliver a high-quality product. According to the statistics this is at least more than 4 years of specific expertize.

  1. Usage frequency of apps features

The critical features of profitable mHealth apps are their functioning monitoring and monetization. This can be provided within such instruments as ad networks, analytical features, cross-platform capabilities and information storage.

  1. Current and potential usage of medical databases and devices (API)

The potential success of mHealth app is closely connected to the features of data exchange with other apps, both mutual and personal. More than 70% of mHealth apps are able to interact via API or planned to be so. Most of such solutions can be connected to social networks. But only 10-20 of them can connect to other apps via their databases. This feature includes availability for an app to be synchronized with the competitive ones. However, taking into account the trend of mHealth market structure, the successful apps should have these options in order to increase their usability and data scope for patients and physicians collaboration.

According to the forecast of “Markets and Markets” analytical company the mHealth market will grow in 33.4% till 2020. The reasons are:

  • Growing demand for smart gadgets
  • Medical apps and devices compatibility growth
  • Expansion of 3G and 4G technologies
  • Patients oriented focus of healthcare

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more