Article

Graeme Collins
Graeme Collins 7 April 2017

Attributes of an alpha brand in B2B Marketing

‘Alpha’ brands are different. They’re set apart – and they lead their markets. Why? Because they believe passionately in a set of the principles that empower their entire business. This infographic explores what they are.

B2B marketers have always spent time talking about brand values. However, it often never gets beyond that – it’s just talk. Then, somewhere along the line, these values get diluted into generic buzzwords. Innovation, quality, service, partnership… just insert brand name here to get started. True alpha brands are different; they live the brand and share a set of genuine brand attributes. This infographic explores what they are.

When the subject of B2B branding ever comes on the agenda we often hear marketeers cry "If only we were Apple or Intel" and, budget apart, our first question is why? All brands are in control of their own destiny and can share the same attributes as the brands they so admire. 

The problem is that these aspirationions rarely turn into reality and the dream gets religated to a couple of pages in a set of brand guidelines, used for reference and eventually forgotten or ignored.

This infographic explores what these attributes are:

b2b_branding_agency_origin_brand_attributes_Infographic.jpg

 

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
The Importance of Customer Relationship Management Within a Business

The Importance of Customer Relationship Management Within a Business

In a world where competition is becoming ever fiercer, businesses need to implement customer relationship management, or CRM, strategies in order to stay ahead of their rivals.

Emma Newbury
Emma Newbury 18 April 2016
Read more