Article

Ariana Johnson
Ariana Johnson 6 April 2017

How Culture will Impact Mobile App Marketers in the Future?

By now in the mobile app industry, it is almost necessary to launch your product globally for better outreach and greater revenue collection. In order to make your app known on the world stage, you need to consider crucial factors including the culture of users at different regions.

Customizing your app and adding features in accordance with the relative culture of the users will help your app to sustain longer in mobile app world.

App Annie states in reports, that 72% users are not English native speakers and when an app is launched in country’s native language revenue increased by 26%, whereas downloads gets a hike of 120%. Before developing your app you must be aware of some stats regarding culture, which should be considered while designing the app and adding features that suit the users in respect of language, geography, usability and other important factors.

Let’s get a Deep Insight

  • Today smartphone user are commonly divided into two groups iOS and Android users. The user from both the platforms shows different culture in terms of many respects, survey and research did by AppsFlyer shows all the patterns and difference between both the type of users. These research and data can be utilized in a mobile developing process to add favorable attributes to the app to meet the needs and wishes of users accurately.
  • AppsFlyer analyzed more than 1.1 billion paid apps in a period of 6 months to come up with precise data showing the on-going trends and key elements among the iOS and Android users.
  • Below are the data and reports that cover click-to-install data and retention( how long one uses the) for both iOS and Android users.
  • The top 4 app categories with the high conversion rate (from click-to-install) includes Transportation, Lifestyle, News, and Finance.
  • For iOS user, app usage is maximum at the weekends and android users show lowest interaction output in the same time frame.
  • Reports from Appsflyer comes up with data showing striking difference among the iOS and Android user. iOS user shows almost 4 times as likely to convert and to become regular user in fitness and health category. Whereas the user in Android category is far more committed to the entertainment and utility apps.
  • The app should support all the languages in the country you are targeting. If your app works in Spanish, English, and Chinese languages it will cover almost half of the users around the globe.
  • Users in Asia shows peak engagement on the weekends while the Latin Americans show the highest level of engagement on Tuesdays.
  • Latin Americans showed more involvement in app usage in the later hours of evening i.e. peaking at 11 p.m. while other countries mostly see peak usage at 6 p.m. and 8 p.m.
  • Google play store and Apple store are the most common store for apps but they aren’t the best options for other countries. In china both these stores aren’t available, instead, Baidu is used by the app developers and it is the second largest distributor. Aiming the top distributor for the targeted country will help you make your app as a successful product.

Culture is an important factor which will shape the usability and functionality of your app. Considering the culture based factors in the initial state of app development helps to guide the features and options of the application which ultimately turns it into a global success.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

The biggest challenge facing B2B marketers in 2024 is generating high quality leads. And the problem is getting worse.

Michael Nutley
Michael Nutley 18 March 2024
Read more
How to Create a Landing Page: The Ultimate Guide

How to Create a Landing Page: The Ultimate Guide

Learn how to make an effective landing page with our latest article. Perfect for beginners and pros alike, this article gives you practical tips to create a landing page that works for you. From picking the right...

Ravi Shukla
Ravi Shukla 19 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
4 Tips for Building Effective Direct Response Marketing Campaigns

4 Tips for Building Effective Direct Response Marketing Campaigns

Craft irresistible offers and elevate your marketing strategy with direct response marketing campaigns.

Iulia P
Iulia P 22 March 2024
Read more