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Why An On-Boarding Process Is Critical For Your Business

Why An On-Boarding Process Is Critical For Your Business

“On-boarding” might sound like a made-up term spouted by marketers, but it’s not a new idea. Attract customers, create a good first impression, deliver the experience they expect every time and you’re more likely to...

Victoria Dadson
Victoria Dadson 27 May 2016
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The Omnichannel illusion

The Omnichannel illusion

Omnichannel is a marketing strategy that aims to recognize every individual customer whether they’re shopping online, offline, or both - and deliver a consistent progressive and fluent marketing experiences across all...

Kresten Bergsøe
Kresten Bergsøe 27 May 2016
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How to Create Personalized Content

How to Create Personalized Content

One to one marketing is not a distant abstraction - personalization is a simple creative technique. Real personalized content is build from the ground up with two things in mind: what subjects do you want to convey...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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Setting the Example

Setting the Example

The most persuasive leadership skill is the personal example of a leader. A good leader sets a positive example in these ways....

Preston Vander Ven
Preston Vander Ven 26 May 2016
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Visuals Rule the Content Marketing World

Visuals Rule the Content Marketing World

Not many years ago, text posts and articles were the most important content for marketers, where writing lots of text was key. Today, an article or a blog post without an image doesn’t stand a chance! Preferably, the...

Ida Pettersen
Ida Pettersen 26 May 2016
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The Big Disconnect Between Data and Customer Experience

The Big Disconnect Between Data and Customer Experience

Data is power - everybody tells you. And Big Data promise better experiences adapted to individual behavior and preferences. However, historically, these promises have fallen short of reality. So why does it seem that...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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The Marketing Industry Has/ Is/ Will Change and Agencies Aren't Changing with It

The Marketing Industry Has/ Is/ Will Change and Agencies Aren't Changing with It

My short catalyst for how marketing can be optimized for agencies and brands, by taking away less of an in-house human element, and moving towards technology and outsourcing. It's the most cost-effective and...

Victoria Apodaca
Victoria Apodaca 26 May 2016
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Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Since the dawn of the browser, people believed that the internet would deliver a digital experience smart enough to know our interests and wants. However improving the relevancy of the browsing experience is still in...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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Social Media Strategy

Social Media Strategy

Complete guide to develop a great social media strategy. Social media have become essential for businesses and brands today, and they are the favorite way to engage audience and new customers, and to share content and...

Elkin Niño
Elkin Niño 26 May 2016
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Mobile Technology Trends to Watch in 2016

Mobile Technology Trends to Watch in 2016

We believe in the fact that creating a website that works both on mobile devices (on varying screen resolutions) In today’s innovation-driven world, the number of mobile devices has already exceeded the global human...

Augustine Nyemah
Augustine Nyemah 26 May 2016
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3 Things Digital Marketers can learn from Marketing in the 1950s

3 Things Digital Marketers can learn from Marketing in the 1950s

We've all poked fun at a 1950s ad, when it was not uncommon to open the daily newspaper only to read about the health benefits of smoking, over breakfast. But smoking aside, here are three hot tips that the modern...

Sarah Gate
Sarah Gate 26 May 2016
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Content Strategy 5 Key Elements

Content Strategy 5 Key Elements

How to create quality relevant content

Elkin Niño
Elkin Niño 26 May 2016
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One Powerful Question You Need to Build Your Brand

One Powerful Question You Need to Build Your Brand

How much do customers love your brand? Is it something they can't do without? Can they ever see themselves switching to another? There's one question you need to ask, and spoiler: it isn't NPS.

Ray Beharry
Ray Beharry 26 May 2016
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Social Media Save Lives

Social Media Save Lives

The story of a handicapped Community Manager

Elkin Niño
Elkin Niño 26 May 2016
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7 Killer Reasons to Make your Website Responsive

7 Killer Reasons to Make your Website Responsive

Every business can benefit from having a responsive website. Bespoke Web Specialist's team of digital experts discuss the advantages.

Laura Stack
Laura Stack 26 May 2016
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How To Use Video In Email Marketing Campaigns: Embedding, GIFs, or Linking

How To Use Video In Email Marketing Campaigns: Embedding, GIFs, or Linking

Have you watched the Dove Real Beauty Sketches video? It emotionally appeals to women all over the world to embrace their beauty - "You're more beautiful than you think." This video got more than 66...

Ayswarrya G
Ayswarrya G 26 May 2016
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The End Game for Content Marketing Is Personalization, but Very Few Get It...

The End Game for Content Marketing Is Personalization, but Very Few Get It...

All recognize personalization is important - but relatively few are really engaged. There is a massive lack of understanding of personalization and how you create personalized content.

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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Find Your Flock on Twitter

Find Your Flock on Twitter

Sort through the billions of tweets on Twitter to find your audience. Leverage tools to find and share the most relevant updates.

Barney Durrant
Barney Durrant 25 May 2016
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Your Content Marketing Strategy Is Broken - Here Is Why and How to Fix It

Your Content Marketing Strategy Is Broken - Here Is Why and How to Fix It

Content marketing is everywhere and it is not going away anytime soon. A survey conducted by IDC found that CMOs at some of the biggest technological companies in the world regarded building content marketing...

Kresten Bergsøe
Kresten Bergsøe 25 May 2016
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Agile And Agility: Why All Marketers Should Care

Agile And Agility: Why All Marketers Should Care

Whenever senior marketing and digital folk get together, it seems they start to talk about Agile and agility and their role in transforming marketing and commercial practice. The terms are different, often misused...

Graham Ruddick
Graham Ruddick 25 May 2016
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Have You Swiped Your Nectar Card?

Have You Swiped Your Nectar Card?

Nine out of ten British consumers use loyalty schemes, with Tesco and Boots crowned King and Queen of the crop. Traditionally, these ever amounting pieces of plastic in your purse have succeeded on the ethos of...

Emily Strickland
Emily Strickland 25 May 2016
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E-commerce and the Retail Outlet: The Beginning of a Revolution

E-commerce and the Retail Outlet: The Beginning of a Revolution

The use of mobile phones in stores has led to the phenomenon of ‘showrooming’, which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile.

Celine Nowak
Celine Nowak 25 May 2016
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Coco Chanel, her Personal Branding and Business secrets.

Coco Chanel, her Personal Branding and Business secrets.

In 2016 Coco Chanel is still teaching us something. Here 5 amazing tips from "Coco" on Personal Branding and on Business.

Petra Schrott
Petra Schrott 25 May 2016
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Is your Website Depressed?

Is your Website Depressed?

In an environment where having a digital presence is becoming essential for businesses, having a good website is crucial.

Andrew Blair
Andrew Blair 25 May 2016
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Here Are the Reasons Your Website Is Losing Sales [Infographic]

Here Are the Reasons Your Website Is Losing Sales [Infographic]

Listening to your customers has always been important, but in 2016 understanding their issues is vital for brands seeking to stay ahead when it comes to customer experience. With this in mind we've examined the...

Cat Millar
Cat Millar 25 May 2016
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