Article

Ida Pettersen
Ida Pettersen 26 May 2016

Visuals Rule the Content Marketing World

Not many years ago, text posts and articles were the most important content for marketers, where writing lots of text was key. Today, an article or a blog post without an image doesn’t stand a chance! Preferably, the content should be packed with visuals! There is no doubt that the new digital era has changed the way people exchange information and therefore the way we communicate.

Let the Numbers Speak for Themselves

Yes, Yes, I know that the internet consists of tons of articles where marketers stress the subject of using visuals. So one might ask “how important, really, are visuals in content marketing?” Let’s just have a quick look at some simple numbers.

According to The 2015 Social Media Marketing Industry Report, Visuals are the number one commonly used piece of content for content marketers today. 73% of marketers are planning to increase the use of visuals in their communication, 72% plan on using more videos. Videos are huge among marketers. I think we can easily understand why in this social media age, Youtube has over a billion users, with 4 billion video views every day!

1.png

Source

Social Media

All the major social media platforms heavily incorporate visual content.eMarketers reported that on Facebook, posts with visuals earned 87% of all engagements!

Instagram was actually reported as having 10 times more engagement than any other platform! This is definitely the place to drive engagement to your brand. Pinterest is becoming one of the fastest-growing networks, while Instagram still has massive growth and high-volume of engagement.

2.png

Soply on Pinterest

So, What Visuals Should You Use in Your Content Strategy?

For one, Images. Articles with images get 94% more views than articles without. The body of your text should be divided up by images, as it provides a nice flow and engages the reader to continue reading. The Content Marketing Instituterecommends an image for every 350 words.

Videos comes next, as they are incredibly useful for showcasing your product or service, and is easy for the user to follow. A cool and interesting video about your brand also creates engagement, and might even be shared throughout the community. Examples of good content videos are how-to videos, explainer animations, customer testimonials and employee showcase-videos.

Infographics are so useful because they provide  a great way to share numbers and statistics that we commonly see as dry and boring information. But this information might be crucial to share with your customers, so infographics are a great way to convey this.

3.png

Source

Bottom line, visual content is definitely how Content Marketers can get their messages in front of their users in a meaningful and effective way. In addition, good-quality visuals will contribute to building your brand, creating passionate followers, and grow your business.

I hope you like the article. It's my first here (I've also shared this on linkedIn)

Feel free to add me on LinkedIn if you want! And email me if you have any comments or questions! 

Christo Thomas Jose
Christo Thomas Jose

Great article.
Can't connect with you on Linked In as it's asking your email id.

Cyndi Moore
Cyndi Moore

Are you using visual content?

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more
Twitter: The Complaint Box?

Twitter: The Complaint Box?

Twitter has proved to be a vastly versatile platform over the years – but has the facilitated interaction between brands and customers turned it into a complaint box?

Teodora Miscov
Teodora Miscov 18 August 2017
Read more
3 reasons why pdf files shouldn't drive your content strategy

3 reasons why pdf files shouldn't drive your content strategy

Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers and customers - it’s not always user friendly! In fact, creating immersive and personalized experiences to all potential end users is one of today’s biggest challenges faced by marketers.

Inês Pimentel
Inês Pimentel 17 August 2017
Read more