Article

Elkin Niño
Elkin Niño 26 May 2016

Content Strategy 5 Key Elements

How to create quality relevant content

Currently companies are turning their marketing, recognition and Brand positioning efforts into social media. It is very important to create high quality and relevant content to get more followers, customers and make your audience to fall in love with your Brand. Content with these characteristics drives not only bigger engagement but also helps the brand to be recognize as a leader in its niche and to develop a closer relationship with the audience.

Content creation is based on 5 key elements:

  • Target Audience:
    It is important to know your audience and define the type of user you wish to get to. This Will help you define the right content for each user. If your audience is mainly composed by CEO’s for instance, it is not right to create content for teenagers.
     
  • Goals:
    Having clear goals and objectives such as the % of engagement you wish to obtain, or the number of followers you want to reach during a period of time, helps you to better locate your efforts and resources on social media, thus allowing you to generate content that helps you to achieve these goals.
     
  • Brand voice:
    Define your brand’s voice and persona. This means, to define the way you want your brand to be recognized for. Define the adjectives and attributes that represent your Brand. This way, your content must be coherent with the messages you send to your audience.
     
  • Distribution Channels:
    Know and define the ways through which your content will be sent and shared. It can be shared through blogs in your web page, infographics posted on Pinterest or shared to Twitter or Facebook, or contents shared on LinkedIn groups or Pulse. Social Media provides too many and valuable ways for brands’ exposition.
     
  • Tactics:
    There are various tactics to create as well as to share content. Content can be created from scratch or can be curated, this means, you can collect information from different sources and then combine this information to generate your own content. The same way, you can use some tools to share your content, like using impacting images to go with your content to greater and better exposition through social media, thus reaching more audiences.

 

Keeping in mind these 5 elements and developing content creation and distribution tactics, you Will see your efforts on Social Media fulfilling results and achieving objectives.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more