Article

Laura Stack
Laura Stack 26 May 2016

7 Killer Reasons to Make your Website Responsive

Every business can benefit from having a responsive website. Bespoke Web Specialist's team of digital experts discuss the advantages.

Advice to make your website responsive has been persistent over the past couple of years and the need for a mobile-optimised website will only increase with the growing use of mobile devices.

Without a mobile responsive site, you could be missing out on a large share of revenue and could well find your business growth stunting. In fact, it’s thought that retailers could be losing out on £6.6 billion every year by not making themselves available to mobile users.

But it’s not just retailers that can benefit from having a mobile presence. We asked our team of marketing and web development experts why all businesses should get a responsive website:

1) Increase Mobile Traffic

“Mobile traffic accounts for a huge percentage of all web traffic (38.6% globally), so whatever industry you’re in, you can be sure that people are trying to find you and access information about you using their phones and tablets. So, the absolute minimum a responsive website will do is increase your brand awareness.”

Darren Wilson, Creative Director

2) Aids Conversion

“Mobile users tend to be quite decisive, so they are willing to spend a lot of time browsing your site, but they could just as easily leave your site very quickly if they can’t find what they want. The longer you can keep your audience on your site, the more likely they are to convert. Mobile provides great opportunities for collecting email addresses and retargeted ads too.”

Beth Lang, Senior Digital Strategist

3) Compatible With All Modern Devices

“It makes far more sense to make one website that does everything instead of two separate websites, especially now that the range of devices is so varied. There is no longer just 'desktop' and 'mobile', but also tablet and TV web browsers. You can now get webpages on most connected devices from watches to games consoles and even smart fridges.”

Scott Goldsworthy, PHP Web Developer

4) Improves User Experience

“You should not expect users to have to pinch, zoom and navigate their way around a webpage that was designed for an old desktop. Also, where content is king, your website needs to deliver its content to the user with an optimal layout so it’s easily digestible, the flow of content leads on to goals (such as a clear call to actions), and all cross-sell messages are appropriately placed to keep the user engaged on the core function of the page.”

Adam Nicholson, Senior Front-End UX Developer

5) Boosts Google Rankings

“Google has stated that a responsive website is industry best practice due to Google having to only scan a single website to crawl, index and organize content, which means you should rank higher organically for your target keywords. Another benefit is the time saved and consistency achieved from managing the website from a single point, as any changes will be replicated across all devices.” 

Iain Wood, Digital Strategy Consultant

6) Makes Use of Video Trends

“Video accounts for around two thirds of all online traffic so it’s essential to use video in your marketing. Statistics also show that users spend longer watching videos on mobile than they do on desktop, as portability and the ability to move locations and multi-task counts for a lot when keeping your audience engaged with your content.”

Laura Stack, Digital Content Producer


7) Future Proofs Your Website

“User trends are changing all the time so, in order to stay on top of your game, you’ll never be able to take your foot off the gas. However, a responsive website is a worthy investment that will pay off both now and in the foreseeable future, as it extends your website’s lifespan by making it accessible on both current and future mobile devices.”

Mel Moville, Digital Project Co-ordinator


Responsive design means your website is developed to function differently depending on how it’s been accessed to help the user find what they’re looking for and give them a great experience on their device of choice. 

A mobile-optimised website is one which utilises trends in mobile user activity to optimise the website for search, including relevant content and mobile advertising. Other measures you can take to attract a mobile experience are apps and mobile-optimised email.

The experts at Bespoke can build you a responsive website as well as optimise it for mobile, with their website and app development services and optimisation packages.
 

Deon Christie
Deon Christie

Great article Laura, I couldn't agree more. It's crucial that one's site is compatible with all devices, most online sales are made from hand held devices.

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