Article

Elkin Niño
Elkin Niño 26 May 2016

Social Media Save Lives

The story of a handicapped Community Manager

Almost 4 years ago I suffered a motorcycle accident which put me in a wheelchair for good (or bad, I suppose). After overcoming traumas and pain, I thought about publishing an ad: “I trade superbike for a new wheelchair”, no matter how hard it hurt to swap 2 wheels for 4. But after all, “riding” in 4 wheels is not that bad. What it is really bad, and sad at the same time, is that in this country, for many companies –if not all- handicapped people seem not to be able to perform any job, despite their CV’s, experience and knowledge prove them wrong. They make a person to go from being handicapped to feel useless. That happened to me.

Feeling useless and unable to come back to work in the sector I used to work, or any other sector, I felt my life was non sense. Knowing that being paralyzed from the waist down, didn’t take away any of my creativity, intelligence, hands and arms motion, nor the ability to perform the jobs I used to perform, and knowing that none of these was perceived by the companies, I was depressed. My best friend, the angel she is, persuaded me to work in her agency as a Community Manager, a job which I thought it was piece of cake and lame, according to what I knew from Social Media: hollow comments, egocentric pictures and selfies in front of a mirror from girls pretending to be ducks.

I started working with very low expectations. But I crashed against a freight train instead. I started talking about SEO y SEM from the get-go, about organic impressions, tweets, comments and likes. I started to understand how important it is to share and re-tweet, the importance of and audience and the responsibility of creating and publishing relevant content for them. I understood the need to analyze every social media profile and that Google is not just a search engine. Now, Engagement and conversions, words unknown to me before, became my main goal. I learnt about Growth Hacking and how important are social media for a company’s growth, and the world’s development.

The voices in my head turned into new ideas, expressed now through a keyboard and a mouse which in Corel Draw, Illustrator and Photoshop -my new allies- allow me to take over the world and build an image, recognition, for me and my company. My wheelchair is my office chair and despair is now a spreadsheet where I develop a social media strategy, a life strategy. My followers, my Friends. LinkedIn, Pinterest, Facebook y Twitter are now my platform to succeed. Estrategias Inc. my jet pack.

Humans are social beings and we need society to live and survive. Technology allows us to connect with others and social media feeds relationships which give everybody a reason to be. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Infographic: 5 Key Findings from the Content Marketing Maturity Report

Infographic: 5 Key Findings from the Content Marketing Maturity Report

A new report from London Research and ContentCal explores how content marketing leaders are able to excel at this discipline, and reap the rewards. The infographic below summarises five of the key findings.

Linus Gregoriadis
Linus Gregoriadis 18 October 2021
Read more
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more