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Differing Wants And Needs When Researching Life InsuranceResults from our first Life Insurance Digital Sales Effectiveness benchmark in Australia have revealed that the industry still has a lot of room for improvement when it comes to the online experience for consumers in...

                Suzy Coulson
                13 June 2016
            
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Why is Everyone Talking About Managing Customer Experience?As a marketer, it can be hard to keep track of all the big topics in the industry, especially as things move so quickly, but there’s one key issue that isn’t going away – customer experience. 

                Victoria Dadson
                13 June 2016
            
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20 Visual Content Marketing Tools To Engage Your AudienceA picture is worth a thousand words. And videos? They’re worth a million, says screenwriter and director Barry Levinson. Gone are the days of purely text-based content marketing. As more and more people gravitate...

                Dipti Parmar
                13 June 2016
            
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3 Non-measurable Qualities That Every Content Writer Desperately NeedsYou can measure engagement, likes and shares, ROI, CTR, time spent on site and bounce rate for every piece of content you write. 

                Velina Tomova
                10 June 2016
            
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Write the Way People Want to Read!10 quick tips to creating content that flows. The sheer volume of written content out there is staggering, and growing daily.  If you want to reach the right people for your brand, or your blog, then you've got to...

                Lorraine Griffin
                10 June 2016
            
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Equip Your Team with Tools They NeedModern companies tentatively know the important of using different resources to ensure that they generate profits. One way to do so is by equipping their workers with the correct tools to carry out their tasks...

                Amy Cowen
                10 June 2016
            
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Why Is My Product Page Not Showing up on Google?Many times, even as a consultant or CMO, we can overlook the basic fact that prior to diving into SEO for a large e-commerce site, you must be assured that each product page is being actively indexed by Google.  

                Keith Krupp
                10 June 2016
            
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Millennials and B2B Marketing: What Is It They Want?“Millennial”. It’s a word that has gained exponential traction in the last 12-24 months, becoming almost part of our daily language when we talk about content marketing and marketing strategies. And time and time...

                Sophia Skinbjerg
                10 June 2016
            
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UK Retailers are Failing at Omni-channelUK retailers are falling behind their US counterparts when it comes to omni-channel capabilities. 

                Victoria Dadson
                10 June 2016
            
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3 Considerations For Mobile User Engagement“To monetize effectively, the best mobile app marketers now realize they have to be boldly focused on engaging their existing base of users.”

                Eli Mandelbaum
                10 June 2016
            
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Retail for the Millennials – How Do They Purchase and What Do They Really Want?Retailers, like many industries, have been focused for some time now on understanding, targeting, and converting millennial shoppers. They are tech-savvy, social, and mobile. This is nothing new – we have heard this...

                Larisa Bedgood
                10 June 2016
            
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Basic SEO Tips for New Digital MarketersIf you are considering the pursuit of a career in digital marketing or want to become a full-stack marketer than knowledge of SEO can help you get the right job.

                Irfan Qureshi
                9 June 2016
            
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What Is DevOps and How Does It Help OrganizationsDevOps is a culture that insists on communication, collaboration and integration between software development and IT operations teams DevOps tools and processes enable faster delivery and give organizations a...

                Rajat Toshniwal
                9 June 2016
            
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Jobs That Will Disappear in 5 YearsThe Fourth Industrial Revolution is abruptly changing all business models, this disruption brings both great challenges and fantastic opportunities. Employment will suffer the biggest changes in a shorter time frame...

                Manuel Yanez
                9 June 2016
            
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How Can Publishers Successfully Integrate Snapchat into Their Video Strategy?Most publishers focus their social video strategy on Facebook, however, if you are targeting millennials, Snapchat just has to be on your radar. 

                Jenn Molina
                9 June 2016
            
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What Do Companies Really Expect of Digital Agencies?In Dublin today, most companies are lucky to have an experienced digital team/dedicated Marketing Position which let’s face it, makes it even harder today for a Digital Agency to convince companies they need a ‘third...

                Joshua Lavelle
                9 June 2016
            
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5 Marketing Technologies High-Tech Companies Are AdoptingOver the past five years, marketing technologies and solutions have proliferated. There are now thousands of unique tools and services a company can leverage in order to find, target, and engage consumers. But if you...

                Oisin Lunny
                9 June 2016
            
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What's the Process of Redesigning a Site the Growth Driven Design Way?Just as cold calling and the yellow pages have gone out of style, so have traditional website redesign projects. With Growth Driven Design (GDD), the concept is simple: consistently improve your website’s user...

                Cassandra Leonard
                9 June 2016
            
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How to Encourage Customers to Post Photos about Your BrandVisuals impact buyer behavior – there’s no doubt about it.

But not just any visuals will have the impact you planned on your eCommerce marketing strategy.

If the only images your customers see in relation to...

                Luisana Cartay
                8 June 2016
            
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In or out? What the EU decision will mean for dataBrexit could mean big change when it comes to handling customer data. Find out how UK businesses could be affected by the referendum.

                Kate Watkins
                8 June 2016
            
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The Influential Role Of Aggregators In Converting Online Energy CustomersIn our latest wave of research into the energy market, we have seen some interesting trends in how ‘in-market’ customers are researching and choosing their energy supplier.

                Suzy Coulson
                8 June 2016
            
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Does Social Media Make You More Jittery than 10 Cups of Coffee?When it comes to planning a social media strategy you might feel more anxiety than the jitters of 10 cups of coffee!

                Charlotte Chipperfield
                8 June 2016
            
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How to Optimise Your Facebook Video ContentWith over 4 billion views every day, it’s safe to say that Facebook video is huge. But with a medium that is in relative infancy on this platform, how can you optimise video content to ensure as many views as possible...

                Eleanor Leonne Bennett Dip DigM
                7 June 2016
            
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How to Add Visually-Stunning Effects to your Website?Dogs have smell as their primary sense, bats have hearing and we, humans, have vision. That’s the reason why we are affected so much by what we see. Our brains have separate region dedicated to vision that enables us...

                Yasmine Assif
                7 June 2016
            
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How to Get Multiple Web Pages into Google Top 10This is the fourth article I wrote for Digital Doughnut about how you can rank higher with Google Search Rankings.  I share my secrets of how I obtained Google Top 10 in all four of these articles.

                Steven Rich, MBA
                7 June 2016
            
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