Article

Velina Tomova
Velina Tomova 10 June 2016
Categories Content

3 Non-measurable Qualities That Every Content Writer Desperately Needs

You can measure engagement, likes and shares, ROI, CTR, time spent on site and bounce rate for every piece of content you write.

You can build a content plan strategy, use a software for easier distribution for your content but all  of these will help you little to none to become successfull content creator if you don't have developed these three non-measurable qualities. 

1. Empathy

Creating text, especially for buisness purposes, is like reading your audience's minds. You have to answer their needs before they ask, you have to give them what they want from you before they know they need it. No matter it is a how-to article, detailed product description or a simple advice to improve their lives.

You can hardly write such texts if you can't put yourself in the customer's shoes. Empathy is the ability to understand and share the feelings of the others. And their needs, doubts, dreams or wishes.

Knowing the needs of your customers will give you the clue to propose them the right solutions and answers before they even ask you. And this will make your text engaging, useful and shareable.

2. Talent

Writing is like every other art – you need 99% work but also 1% talent. In these days it seems that everyone can write. And it's true. You open a new document and you start typing word after word.

But 1 000 words doesn't make an interesting, engaging or memorable text. The way you describe your thoughts makes it.

The way you choose your words, the structure of the text, the metaphores, the twists in the plot, all these little things your professor of literature has tried to put in your head years ago – it's actually the only thing that matters when you have to write a really good article.

You can use all the important keywords for your business, you can follow all the guidelines for “catchy” title and “put bullets for better reading”, but if you're not a talented writer, all those advices will help you produce just a sequence of words, well formatted but fairly full of meaning.

The easiest way to know if you're a talented writer is your personal facebook wall. Write a status. Sit and wait for reactions, comments and shares. If you provoke a laugh, a tear or a comment from your friends, you have talent.

And now all you need to do is sit and start working hard to master it.

3. Curiosity

The good writer tells great stories. And a great story is the one that teaches you something new or presents a surprising point of view for a thing that everyone already knows.

You need to constantly expand your circle of knowledge not only about your product or your customer needs but also for every aspect of life, society and the world itself.

If not, the result will be a text full of cliches – nothing but the same old record playing for the 100th time.

The content marketing is the king, but the talented, curious and full of empathy content writer is the God.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more