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86% Of Marketers Will Own The Customer Experience By 2020 – Here’s What You Need To Know

86% Of Marketers Will Own The Customer Experience By 2020 – Here’s What You Need To Know

86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This is according to new research by The Economist Intelligence...

Larisa Bedgood
Larisa Bedgood 12 July 2016
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Dot Brand - What Are They

Dot Brand - What Are They

An increasing number of brands are using their name at the highest level of the internet domain name - instead of .com. http://www.pop.swatch is a website, by swatch, presenting the pop collection. What are they, who...

Guillaume Pahud
Guillaume Pahud 11 July 2016
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Optimizing Email for Mobile Devices

Optimizing Email for Mobile Devices

Mobile device use has increased greatly in the past few years. Mobile email deployment remains an important aspect of any marketing campaign and learning how to optimize for this channel is key.

Maggie Haverty
Maggie Haverty 11 July 2016
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The Definitive Guide To Determine Social Media Marketing Budget For All Businesses

The Definitive Guide To Determine Social Media Marketing Budget For All Businesses

Social media is ‘the place’ to be for businesses. They can reach out to their target audience, maximize engagement and ultimately, increase conversions. But before everything else, you need to chalk out a plan and a...

Dipti Parmar
Dipti Parmar 11 July 2016
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Video Evolution & The Rise of The Content Strategist

Video Evolution & The Rise of The Content Strategist

The amount of video content that will be uploaded in the next 30 days will be greater than the amount of content created by the three major US TV networks combined over the past 30 years.**

David Barnes
David Barnes 11 July 2016
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What is a Heading 1 - Part Two

What is a Heading 1 - Part Two

Following on from last week’s blog What is a H1 which covered how to create good headings in a piece of content, here we have part two which goes into a little more detail on why we need to optimise Heading tags and...

Phil Ringguth
Phil Ringguth 11 July 2016
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If You Were Considering Chatting to Business Owners about Tackling the Brexit Blues, This Is the Moment.

If You Were Considering Chatting to Business Owners about Tackling the Brexit Blues, This Is the Moment.

There is no denying the vote to leave has created uncertainty and anxiety throughout the UK business community. But is there a silver lining to Brexit that’s relevant to your profits? Let’s find out.

Arun Joseph
Arun Joseph 8 July 2016
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Here’s Why You Need to Embrace a Customer-Centric Approach

Here’s Why You Need to Embrace a Customer-Centric Approach

The survival of your organization boils down to one thing -- are you customer-focused? ‪

Stacey Danheiser
Stacey Danheiser 8 July 2016
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When My Fridge Orders Milk - What Iot Revolution Means for Brand Marketing?

When My Fridge Orders Milk - What Iot Revolution Means for Brand Marketing?

Only a couple of years ago, impact of IOT didn’t seem much. But, then, almost instantly, mobile, web 2.0, and connectivity technologies became ubiquitous and inexpensive.

Jasmeet Sawhney
Jasmeet Sawhney 7 July 2016
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Why Influence Marketing Is No Longer in the Hands of Celebrity Endorsements

Why Influence Marketing Is No Longer in the Hands of Celebrity Endorsements

Celebrities endorsing products and services that have no realistic connection and losing out to social media stars - Influencer Marketing in here to stay

Brad Chuck
Brad Chuck 7 July 2016
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How to Increase Engagement with Top Prospects Using Social Ads

How to Increase Engagement with Top Prospects Using Social Ads

This is part II of our four part series, “How to Drive B2B Pipeline with Social Ads”. In Part I we discussed how to generate scalable revenue by targeting the right prospects. Today we’ll uncover 3 surefire ways...

Sam Choi
Sam Choi 7 July 2016
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What is Behavioral Segmentation?

What is Behavioral Segmentation?

Understanding your target market is an imperative component of the marketing industry. A target market broadly represents a “typical” group of consumers.

Victoria Dellacava
Victoria Dellacava 7 July 2016
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Why Marketing Managers Need to Pick up the Phone

Why Marketing Managers Need to Pick up the Phone

One for Sales and Marketing professionals alike - why we need to break protocol and become responsive individuals

Brad Chuck
Brad Chuck 7 July 2016
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Let Me Tell You About Chat Bots Before They Do

Let Me Tell You About Chat Bots Before They Do

Whether we realise it or not, we have been interacting with bots, especially voice bots, for some time now. The somewhat annoying voice-prompter of some airline support lines (the ones that have enough voice...

Mark Armstrong
Mark Armstrong 7 July 2016
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Tesla Crash: Subtle Insights Into The Human-AI Relationship

Tesla Crash: Subtle Insights Into The Human-AI Relationship

Expectations, reality, and why artificial intelligence will continue to revolutionize safety in the wake of Tesla's crash.

Steven Hunter
Steven Hunter 6 July 2016
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6 Top Online Advertisement Tools by LinkedIn

6 Top Online Advertisement Tools by LinkedIn

LinkedIn today is much more than a professional platform for connecting people. It is where you establish your presence and that of your B2B business, connect with people, and then attract them to see what you do and...

Sharon Israel
Sharon Israel 6 July 2016
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5 Easy Ways to Boost PPC Landing Page Conversions

5 Easy Ways to Boost PPC Landing Page Conversions

Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR...

Sam Choi
Sam Choi 6 July 2016
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The Importance of Integrated Marketing for Branding

The Importance of Integrated Marketing for Branding

Strategic integrated marketing practices can help your brand create a distinct and recognizable voice across a variety of different channels as well as maximize ROI and profits earned by marketing materials.

Victoria Dellacava
Victoria Dellacava 6 July 2016
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Benefits of a Demand-Side Platform

Benefits of a Demand-Side Platform

The clutter that occupies today’s digital advertising realm can overwhelm potential consumers. They are being targeting by countless different companies, and oftentimes advertisers don’t see the results they aimed for...

Maggie Haverty
Maggie Haverty 6 July 2016
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5 Common Referral Marketing Mistakes (and how to avoid them)

5 Common Referral Marketing Mistakes (and how to avoid them)

Marketing is all about testing, testing and then testing some more to really optimise results. And referral marketing should be no different. Without A/B testing retailers might be lucky to reach 3-5% of new customer...

Angela Southall
Angela Southall 6 July 2016
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Ecommerce Conversion Rate: How UGC Can Help You Convert More

Ecommerce Conversion Rate: How UGC Can Help You Convert More

You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious financial trouble. You can also convert more by...

Luisana Cartay
Luisana Cartay 6 July 2016
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Retailers Struggle To Deliver Omnichannel Experiences Due To Poor Customer Data

Retailers Struggle To Deliver Omnichannel Experiences Due To Poor Customer Data

In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative.

Larisa Bedgood
Larisa Bedgood 6 July 2016
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Deciphering the Differences Between Multi, Cross and Omni-Channel Marketing

Deciphering the Differences Between Multi, Cross and Omni-Channel Marketing

Multi-channel, cross-channel and omni-channel marketing tactics are key to creating the ultimate buyer experience, but many do not know the differences between the three terms. They all contain a common thread...

Maggie Haverty
Maggie Haverty 6 July 2016
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When All Is Lost, You Can Count On Twitter

When All Is Lost, You Can Count On Twitter

If you've not experienced the wonders of gallows humour on Twitter yet, then you are missing out. That is Twitter at its best.

Claire Trevien
Claire Trevien 6 July 2016
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5 Ways To Attract 4 or 5 Figure Deals As A Service Provider

5 Ways To Attract 4 or 5 Figure Deals As A Service Provider

It's believed that attracting lower fee clients is a lot easier than attracting higher fee (or premium) clients. That statement is based on the idea that high paying clients are hard to find, so most people...

Otoabasi Umonting
Otoabasi Umonting 5 July 2016
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