Phil Ringguth
Phil Ringguth 11 July 2016

What is a Heading 1 - Part Two

Following on from last week’s blog What is a H1 which covered how to create good headings in a piece of content, here we have part two which goes into a little more detail on why we need to optimise Heading tags and how we then add these tags to a website.

H2: Why do I need to use SEO Optimised Heading Tags?

You might be thinking, “Why do I need to add heading tags to my content, can’t I just make the heading bold and adjust the size of the font?” This is a question that we get asked a lot, and quite rightly adding these indicators will make the text look bigger and in a bold font when it is published. The reason you need to add the appropriate heading tags to your page is to ensure it’s structured correctly for Google to quickly find out which headings are more important than others, and find out exactly what your content is about and exactly what different topics are within the content. Having these tags structured correctly within your content will assist Google when deciding what it should rank that page for. 

H3: Content Without Heading Tags


As you can see from the image above, showing content before heading tags and content after. The content without heading tags is not well structured and is hard to find out what it is about without giving it a thorough read. Heading tags also help your readers follow the content and navigate to parts in the content that are of interest to them.

H2: How Do I add Heading Tags to My HTML code?

Adding the appropriate heading tag to your page is easily done within your sites CMS system. Log into your Content Management System and find the page you want to optimise with heading tags. If it’s a new page that is not currently on your site, click to create a new page/ blog post.Follow the steps below for adding heading tags to your content.H2: How to add a H1 tag In the HTML CodeStart by clicking on the </> symbol within the CMS, this will take you to the HTML code for the webpage.  Here is where you can add all the heading tags. Identify where you want to add the heading and enter the following (The Heading 1 tag should be at the top of the page):<h1>NAME OF HEADING 1</h1>


Once you have added the <h1> tag, if you switch back to the text version of the content in the CMS by clicking on the </> symbol, you should see the H1 title added to the top of the page. 


H3: How to add an H2 tag to your web page?

Once you have added the H1 tag ( the title of the page) you can start by adding the H2 heading titles. To do this, you need to follow the same steps for adding an H1 tag (going to the HTML code, identifying where you want the heading and adding the h2 tag) but just change the tag name to <h2>, like the example below.<h2>NAME OF HEADING 1</h2>


Below is what the H2 tag should look like on the page itself.  As you can see the text is slightly smaller than the H1 text, this is because is is the H2 tag is the second most important in the hierarchical structure. You can add as many <h2> headings to your page as you think appropriate. 

H3: How to Add H3-H6 tags

If your content needs further sub-headings or sub-sub heading to help categorise the points on the page, you can add H3-H6 tags. H5 and H6 tags should only be used on large pieces of content like a whitepaper, online brochure or essential guide. To do this you just change the prefix in the HTML code to the following.

<h3>NAME OF HEADING 1</h3>

<h4>NAME OF HEADING 1</h4>

<h5>NAME OF HEADING 1</h5>

<h6>NAME OF HEADING 1</h6>

The general rule of thumb is that only one H1 tag should be added per page, as this acts as the page title for the content. You can use as many H2, H3, H4 etc. tags as you think are appropriate for the page, depending on the length of the content. 

We hope you have found this blog useful for implementing heading tags for SEO and how to go about it.  If you have any questions about adding SEO driven heading titles to your webpage or blog post, feel free to contact us at

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more