Article

Brad Chuck
Brad Chuck 7 July 2016

Why Marketing Managers Need to Pick up the Phone

One for Sales and Marketing professionals alike - why we need to break protocol and become responsive individuals

Any forsaken sales professional will tell you that 'Buyers are Liars' when it comes to chasing down marketing managers of brand companies - too many times they are ignored, dismissed or fed a line that will never bear fruit.

But who can blame today's proactive marketing manager?  Most will receive hundreds of calls and emails a week with the promise of 'life changing' promotional advertising they MUST invest in. Only natural to ignore and turn your OOO on even when you are sat behind your desk emailing your favourite client.

There is a case for both sides - Sales cannot exist without marketing, marketing cannot exist without sales. The 2 need to work harmoniously with each other to create a winning combination.  I have mentioned before that marketing professionals need to be more engaging in the art of sales - whilst sales people need to stop the badgering.

But here is the problem - such has been the greed of publishers with high demanding sales targets that the marketing people have been subjected to almost harassment levels of cold calling.  This has made us weary and reclusive to accept what you have to say.  This also means that the genuine, thought provoking and necessary phone call or email from a service provider that we actually need goes missing...

It is time to pick up the phone again - time to reply to emails and time to accept those LinkedIn In Mail sends....not out of necessity or impulse to help a sales or business development person, but because now and then, once in a while, a project suggestion will come into plain site that is actually beneficial to your business.

Being polite and courteous is one thing, being straight and direct another - both would only take a few minutes of your time per day.  Let us give everyone a chance (unless already previously blacklisted), as we really do not know what we might miss out on in this every changing digital climate. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more