Why Marketing Managers Need to Pick up the Phone
One for Sales and Marketing professionals alike - why we need to break protocol and become responsive individuals
Any forsaken sales professional will tell you that 'Buyers are Liars' when it comes to chasing down marketing managers of brand companies - too many times they are ignored, dismissed or fed a line that will never bear fruit.
But who can blame today's proactive marketing manager? Most will receive hundreds of calls and emails a week with the promise of 'life changing' promotional advertising they MUST invest in. Only natural to ignore and turn your OOO on even when you are sat behind your desk emailing your favourite client.
There is a case for both sides - Sales cannot exist without marketing, marketing cannot exist without sales. The 2 need to work harmoniously with each other to create a winning combination. I have mentioned before that marketing professionals need to be more engaging in the art of sales - whilst sales people need to stop the badgering.
But here is the problem - such has been the greed of publishers with high demanding sales targets that the marketing people have been subjected to almost harassment levels of cold calling. This has made us weary and reclusive to accept what you have to say. This also means that the genuine, thought provoking and necessary phone call or email from a service provider that we actually need goes missing...
It is time to pick up the phone again - time to reply to emails and time to accept those LinkedIn In Mail sends....not out of necessity or impulse to help a sales or business development person, but because now and then, once in a while, a project suggestion will come into plain site that is actually beneficial to your business.
Being polite and courteous is one thing, being straight and direct another - both would only take a few minutes of your time per day. Let us give everyone a chance (unless already previously blacklisted), as we really do not know what we might miss out on in this every changing digital climate.