Article

Brad Chuck
Brad Chuck 7 July 2016

Why Marketing Managers Need to Pick up the Phone

One for Sales and Marketing professionals alike - why we need to break protocol and become responsive individuals

Any forsaken sales professional will tell you that 'Buyers are Liars' when it comes to chasing down marketing managers of brand companies - too many times they are ignored, dismissed or fed a line that will never bear fruit.

But who can blame today's proactive marketing manager?  Most will receive hundreds of calls and emails a week with the promise of 'life changing' promotional advertising they MUST invest in. Only natural to ignore and turn your OOO on even when you are sat behind your desk emailing your favourite client.

There is a case for both sides - Sales cannot exist without marketing, marketing cannot exist without sales. The 2 need to work harmoniously with each other to create a winning combination.  I have mentioned before that marketing professionals need to be more engaging in the art of sales - whilst sales people need to stop the badgering.

But here is the problem - such has been the greed of publishers with high demanding sales targets that the marketing people have been subjected to almost harassment levels of cold calling.  This has made us weary and reclusive to accept what you have to say.  This also means that the genuine, thought provoking and necessary phone call or email from a service provider that we actually need goes missing...

It is time to pick up the phone again - time to reply to emails and time to accept those LinkedIn In Mail sends....not out of necessity or impulse to help a sales or business development person, but because now and then, once in a while, a project suggestion will come into plain site that is actually beneficial to your business.

Being polite and courteous is one thing, being straight and direct another - both would only take a few minutes of your time per day.  Let us give everyone a chance (unless already previously blacklisted), as we really do not know what we might miss out on in this every changing digital climate. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more