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42% of Marketers Don’t Create Responsive Emails

42% of Marketers Don’t Create Responsive Emails

Are you one of them?

Sophia Skinbjerg
Sophia Skinbjerg 18 July 2016
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5 Bookkeeping Best Practices to Help Manage your Small Business

5 Bookkeeping Best Practices to Help Manage your Small Business

To sustain and expand a small business, financial management is extremely crucial. Without it, the probability of hitting cash flow crisis or wasting money or facing other financial information is quite high which can...

Arvind Rongala
Arvind Rongala 18 July 2016
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Want Your Content Marketing To Be Successful? It Needs To Be Targeted

Want Your Content Marketing To Be Successful? It Needs To Be Targeted

$958 million is wasted on producing ineffective content. Why? Because organizations are moving without a target. Stop wasting money by focusing only on what your customers really want and need.

Stacey Danheiser
Stacey Danheiser 18 July 2016
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How To Target Consumers At Moments Of Influence Across The Purchase Journey

How To Target Consumers At Moments Of Influence Across The Purchase Journey

Delivering relevant content at the right time to create unique customer journeys is been a challenge for many marketers, especially as consumers move outside the purchasing funnel—changing the way they research and...

Larisa Bedgood
Larisa Bedgood 18 July 2016
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7 Important Qualities of Outsourced Content Writing

7 Important Qualities of Outsourced Content Writing

We asked the inbound marketing community what was most important to them when outsourcing content writing and here's what we found.

Chris Hornak
Chris Hornak 18 July 2016
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Building Engagement On Social Media And Avoiding The Pitfalls

Building Engagement On Social Media And Avoiding The Pitfalls

Whether you are a large multinational, a small home business or an individual, on social media everyone is a brand unto themselves. Read on to learn about mitigating social media risks.

Julia Deutsch
Julia Deutsch 18 July 2016
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We Need To Be Smart To Create Intelligence

We Need To Be Smart To Create Intelligence

Eventually some level of artificial intelligence will be integrated into every product and service we use. And to realize this potential, we need to be smart in defining the principles and goals that will guide this...

Robert Trnovec
Robert Trnovec 18 July 2016
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Internal Marketing is the Answer

Internal Marketing is the Answer

Imagery of an organization with Marketing in the hub and all other divisions forming spokes is a basis for harmony and success. Standard Organization Charts impede progress.

Gary Butts
Gary Butts 15 July 2016
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39 Essential KPIs In E-Commerce To Swear By

39 Essential KPIs In E-Commerce To Swear By

A complete list of KPIs to follow in E-Commerce.

Olga Rabo
Olga Rabo 15 July 2016
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Repurpose Content: Maximize Capability of Existing Work

Repurpose Content: Maximize Capability of Existing Work

Repurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!

Elizabeth Bell
Elizabeth Bell 15 July 2016
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Accessible, Authentic Leadership: Why Paul Frampton Uses Social Media

Accessible, Authentic Leadership: Why Paul Frampton Uses Social Media

I recently interviewed to Paul Frampton, CEO of Havas Media Group UK and Ireland, about his use of social media. A well-respected and genuine thought leader in a world awash with fake gurus and experts, Paul spoke...

Damian Corbet
Damian Corbet 15 July 2016
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How Facebook’s New Move Could Affect Your Brand

How Facebook’s New Move Could Affect Your Brand

That Facebook, eh? They’re always keeping us marketers on our toes by tinkering around with their algorithms and causing us to switch up our approach to get the results we want. And they’ve only gone and done it again...

Ben Hollom
Ben Hollom 15 July 2016
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Twitter Trends UK June 2016 – EURO Fever And Brexit Dismay

Twitter Trends UK June 2016 – EURO Fever And Brexit Dismay

Sotrender is happy to present the 9th edition of Twitter Trends UK. What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social...

Jan Zajac
Jan Zajac 15 July 2016
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Nudging Your Way to Success; Part 3 in our Psychology of Referral Series

Nudging Your Way to Success; Part 3 in our Psychology of Referral Series

The key to marketing success is to influence a customer’s behaviour via the subtle yet powerful art of suggestion. Our first two posts on the psychology of referral have taught us that brands that achieve success...

Courtney Wylie
Courtney Wylie 14 July 2016
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Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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Cross-Device ID Tracking: Deterministic vs. Probabilistic

Cross-Device ID Tracking: Deterministic vs. Probabilistic

Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.

Elizabeth Bell
Elizabeth Bell 14 July 2016
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Bad Behavior That Trips Up Email Marketing Campaigns

Bad Behavior That Trips Up Email Marketing Campaigns

As a manager of email marketing campaigns, you like to think you get it right with your messaging—people are excited to receive the emails you create, right? Unfortunately, not everyone in charge of email marketing...

Matt Zajechowski
Matt Zajechowski 14 July 2016
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Top 10 Marketing Agency Benefits from Marketing Automation

Top 10 Marketing Agency Benefits from Marketing Automation

Are you a marketing agency looking for marketing automation? In this infographic, you will find out 10 major benefits that agencies get from using marketing automation.

Richard Fallah
Richard Fallah 14 July 2016
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Fanpage Trends UK 2016 – Brexit Dominates Social Media

Fanpage Trends UK 2016 – Brexit Dominates Social Media

Sotrender is happy to present the 11th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in...

Jan Zajac
Jan Zajac 14 July 2016
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The Power of Double Opt-in for Emails

The Power of Double Opt-in for Emails

And why it’s important to make people say yes twice.

Sophia Skinbjerg
Sophia Skinbjerg 13 July 2016
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Your Employees Are Your Brand’s Best Ambassadors

Your Employees Are Your Brand’s Best Ambassadors

Finding advocates as a business is not always easy. We all want our brands to be the word on the street, but more often than not, people do not want to talk about brands. And as we look at advertising, public...

Robert Trnovec
Robert Trnovec 13 July 2016
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The Dos And Don’ts Of Creating Eye-Catching Emails

The Dos And Don’ts Of Creating Eye-Catching Emails

Every company dreams of having free SMTP email services that consistently deliver attention-grabbing emails to their customers. But many spend big bucks to get results only to be disappointed when they review...

Matt Zajechowski
Matt Zajechowski 13 July 2016
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Businesses Need To Understand How PR Has Evolved

Businesses Need To Understand How PR Has Evolved

This blog looks at how PR has evolved and how it’s now an integral and important part of SEO and should be developed to support that practice. The piece explains how SEO works and how businesses should use content...

Andy Brown
Andy Brown 12 July 2016
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Why Brands Need a Bot Strategy Now

Why Brands Need a Bot Strategy Now

Key insights from our bots, AI and messaging roundtable

Mike Burgess
Mike Burgess 12 July 2016
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Rev Up Your Social Media Content

Rev Up Your Social Media Content

Having recently been through a grueling new car purchase, I’m pretty convinced there has to be a better, less time consuming way. Unfortunately deciding which vehicle to purchase is not as easy as deciding which...

Charlotte Chipperfield
Charlotte Chipperfield 12 July 2016
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