Article

Gary Butts
Gary Butts 15 July 2016

Internal Marketing is the Answer

Imagery of an organization with Marketing in the hub and all other divisions forming spokes is a basis for harmony and success. Standard Organization Charts impede progress.

It's not marketing to your target audience that is difficult - it's often the internal marketing necessary to obtain agreement among division executives that is the biggest hurdle.

Internal Marketing is the primary focus to allow an organization to move forward. Without this, the status quo remains as the limitation of what can be achieved.

To win against your competition, you must have united forces within. The reason consulting firms do so well, is they are brought in to be a referee in a game that unfortunately needs to be played. When egos are set aside and the intelligence (not only in the data) can be applied fully and cooperatively, the organization will flourish.

Truly helping those who benefit from the products or services of the organization must be the top desire of all participants. The flow of gathering and utilizing data and determining how each division will contribute to the success of the mission is what naturally follows.

For this to happen, senior executives will encourage the spark of ideas from any and all sources and the division executives and staff will sort them on merit rather than preferred sources.

It is the socialist side of human nature that creates the capitalist results. They are not enemies; they are allies. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
5 Ways To Create An Attractive Logo For Your Company

5 Ways To Create An Attractive Logo For Your Company

A good and recognizable logo is an obligatory part of a successful company. If you think about it, there are logos that only take one look from a viewer, and it is instantly clear what company and products that logo represents.

Ian Pearson
Ian Pearson 11 January 2017
Read more
Year’s Best Tech Gadgets at CES 2017 Revealed

Year’s Best Tech Gadgets at CES 2017 Revealed

The biggest tech event of the year, CES 2017 showcased a wide assortment of new gadgets, Cars and TVs that will leave you spellbound.

Alesia Nik
Alesia Nik 16 January 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Underrated Marketing Tactics You Should Know About

Underrated Marketing Tactics You Should Know About

Marketers across the globe use these tactics on a daily basis. The question is: Are you one of them?

Oscar Waterworth
Oscar Waterworth 13 January 2017
Read more