Article

Gary Butts
Gary Butts 15 July 2016

Internal Marketing is the Answer

Imagery of an organization with Marketing in the hub and all other divisions forming spokes is a basis for harmony and success. Standard Organization Charts impede progress.

It's not marketing to your target audience that is difficult - it's often the internal marketing necessary to obtain agreement among division executives that is the biggest hurdle.

Internal Marketing is the primary focus to allow an organization to move forward. Without this, the status quo remains as the limitation of what can be achieved.

To win against your competition, you must have united forces within. The reason consulting firms do so well, is they are brought in to be a referee in a game that unfortunately needs to be played. When egos are set aside and the intelligence (not only in the data) can be applied fully and cooperatively, the organization will flourish.

Truly helping those who benefit from the products or services of the organization must be the top desire of all participants. The flow of gathering and utilizing data and determining how each division will contribute to the success of the mission is what naturally follows.

For this to happen, senior executives will encourage the spark of ideas from any and all sources and the division executives and staff will sort them on merit rather than preferred sources.

It is the socialist side of human nature that creates the capitalist results. They are not enemies; they are allies. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The Difference Between AI and Machine Learning

The Difference Between AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning used to be heard when the topic was Big Data Analytics – and maybe in some sci-fi movies- before; but now it is impossible to ignore them with the self-driving cars, knowledge navigators...

Asena Atilla Saunders
Asena Atilla Saunders 15 June 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
Read more
How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re investing a lot of marketing budget in reaching out to new clients. But fail to get eyes on your website and your efforts will be in vain.

David Ost
David Ost 14 June 2017
Read more