Article

Gary Butts
Gary Butts 15 July 2016

Internal Marketing is the Answer

Imagery of an organization with Marketing in the hub and all other divisions forming spokes is a basis for harmony and success. Standard Organization Charts impede progress.

It's not marketing to your target audience that is difficult - it's often the internal marketing necessary to obtain agreement among division executives that is the biggest hurdle.

Internal Marketing is the primary focus to allow an organization to move forward. Without this, the status quo remains as the limitation of what can be achieved.

To win against your competition, you must have united forces within. The reason consulting firms do so well, is they are brought in to be a referee in a game that unfortunately needs to be played. When egos are set aside and the intelligence (not only in the data) can be applied fully and cooperatively, the organization will flourish.

Truly helping those who benefit from the products or services of the organization must be the top desire of all participants. The flow of gathering and utilizing data and determining how each division will contribute to the success of the mission is what naturally follows.

For this to happen, senior executives will encourage the spark of ideas from any and all sources and the division executives and staff will sort them on merit rather than preferred sources.

It is the socialist side of human nature that creates the capitalist results. They are not enemies; they are allies. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
Coke’s Global CMO Backed Away From Digital. And it might have cost him his job.

Coke’s Global CMO Backed Away From Digital. And it might have cost him his job.

Indeed, digital has climbed to the C-suite of priorities and Coke’s actions are paving the way for a complete rewiring of what’s working and what’s not.

Kevin Adema
Kevin Adema 28 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more