Article

Jan Zajac
Jan Zajac 14 July 2016

Fanpage Trends UK 2016 – Brexit Dominates Social Media

Sotrender is happy to present the 11th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries.

What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? Read the report and broaden your perspective on the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

The Best UK Fanpage Posts

This June, posts about Brexit received the most attention from Britons. The controversial decision has been making an uproar not just in the UK, but all over the world. So naturally people went on Facebook to voice their opinions, with some big names reaching the top with their Brexit related posts.

Sotrender Blog Fanpage Trends JUN 02

Mayor of London Sadiq Khan had the most successful post this month. His post was reassuring every person living in London that they are still welcome in the city. Based on the comments, it did little to change the hearts and minds of Europeans living in the city. But the sentiment was nonetheless appreciated. Following this post in second place was Jeremy Corbyn. His post was mourning the passing of Jo Cox, who died after being shot and stabbed. Third place was taken by Nigel Farage, recently former leader of the UK Independence party. He was commenting about speaking to the European Parliament and how ‘pleased’ they were to see him. Excellent choice of words.

The Most Engaging Pages

With Brexit such hot topic, politicians owned the field this month in terms of engagement. The most engaging profiles this June belonged to Sadiq Khan (847 thousand fans engaged), England Football Team (735 thousand fans), and Jeremy Corbyn (572 thousand fans). Where sports was the most engaging topic last month, this month was taken by politics. Even the UEFA EURO cup couldn’t distract from the political discourse caused by Brexit. However, euro2016 was also the most popular hashtag this month, so football was still a very popular topic for the UK this month.

Sotrender Blog Fanpage Trends JUN 03

 

Read the full report!

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more