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Why CMOs Have to Use Customer Lifetime Value (E-commerce)Customer lifetime value is the "optimization metric" in E-commerce that let CMOs allocate their efforts and adjust their budget toward the most profitable customers - those that bring the most value to the...

                Silviya Dineva
                17 August 2016
            
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How To Choose The Best CMS For Your New WebsiteWait, wait, wait – what does a CMS have anything to do with a website redesign? Well, redesigning your website isn’t just a one-time project, it’s an ongoing process that will affect your web presence for years to...

                Claire Bergin
                17 August 2016
            
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The Pro's and Con's of Influencer, Affiliate and Referral MarketingThe hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission...

                Angela Southall
                17 August 2016
            
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Cognitive Computing – Will It Change The World As We Know It ?There is hardly a perceived advanced application of technology today where a sprinkling of cognitive computing is not applied. Whenever there is a mention of smart systems, some sort of cognitive computing is touted...

                Sethuraman Janardhanan
                17 August 2016
            
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Mastering The Webinar: A Cheat Sheet For Nailing Your Next Digital PresentationEvery business owner, marketer, promoter, and so forth should fully understand the importance of content marketing. Without regurgitating the same jabber that you’ve heard again and again, just accept that content...

                Matt Janaway
                17 August 2016
            
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The Power That’s in Simplicity When Coming up with a Great Creative CampaignThe best ideas are sometimes and mostly the simple ones, there truly is beauty in simplicity especially in the marketing, advertising and creative industry.

                Thabiso Moloi
                16 August 2016
            
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5 Ways Financial Advisors Can Improve Their Website Right NowWebsite trends, technology, and best practices come and go. In a matter of years, your website can go from the top-of-the-line model to a clunker you can’t give away. If you don't have the time or budget for a...

                Melissa Darcey
                16 August 2016
            
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How Hotel Management Software is Revolutionizing Hospitality and Digitalizing WorkflowLove the way technology has eased itself into the daily lifestyle of people! With the increased automation and quicker operations, I couldn’t help but notice the interesting turn of events I have had lately. 

                Bhavesh Koladiya
                16 August 2016
            
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What Do We Know about B2B CMOs and Buyers in 2016?Buying cycles in B2B can complex. Sophisticated technologies need to be explained, multiple stakeholders need to be won over and differentiation from your competitors needs to be achieved. So getting the inside track...

                Giles Shorthouse
                16 August 2016
            
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The State Of Social Media In 2016Social media will always keep us on our toes. We kind of like it that way, although it can be frustrating for brands. Just as you think you’ve got it pinned down, the goalposts are moved, requiring you to adapt your...

                Ben Hollom
                16 August 2016
            
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Talkin’ ‘bout my generation: Tips for marketing to Generation ZWe’ve been tapping into the minds of our digital interns Elliot and Rhianna to find out how brands can grab the attention of the elusive Generation Z…

                Jessica Schramm
                16 August 2016
            
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Utilising Customer Feedback to Increase Online SalesResearch shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. 

                Udesh Jadnanansing
                15 August 2016
            
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SEO for Small BusinessesIs Search Engine Optimization essential for a small business? The answer is a resounding YES. 

                Vinod Mohite
                15 August 2016
            
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7 Must-Have Skills for Transformational CMOsThe explosion of digital, the empowered customer, and the acceleration of innovation are having a profound impact on customer experiences and expectations. Driving customer demand no longer relies on the...

                Dave Sutton
                15 August 2016
            
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The 6 best apps to keep you fighting fit, Hello Dr SmartphoneIs that a doctor in your pocket? Or are you just pleased with how technology has come along?

                Julia Deutsch
                15 August 2016
            
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Better Business Decisions by Enhanced Customer Data AnalysisOne thing that businesses relatively do is make decisions. At times, decision-making becomes a crisis but when done under thorough planning streams, it can lead off bad pathways and create fruitful ones.

                Sandra Crowe
                12 August 2016
            
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Advice For Marketers: How to Drive More Sales (By Talking To Your Sales Team)Do you talk to your sales team? If not, you are missing out on valuable information.

                Stacey Danheiser
                12 August 2016
            
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What Video Chat Means for Ecommerce BusinessWith an advancement of technology, e-commerce businesses are adopting video chat to enhance their customer experience. 

                Sam Makad
                12 August 2016
            
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3 Easy Ways Startups Automate and Save CashDiscover the science of BPA (Business Process Automation) and how to automate time-consuming manual tasks into streamlined operations. 

                Samuel Choi
                12 August 2016
            
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How A Website Design Upgrade Can Boost Your BusinessWeb design is about more than the aesthetics. A beautifully and thoughtfully designed website is a joy to use, providing a seamless UX built through a combination of strategic and creative thinking.

                Michael Georgiou
                12 August 2016
            
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Fashion Vs. Function: Has Online Retail Caused The Death Of The High Street?Many initiatives designed to save the Great British High Street are focused on entirely the wrong areas. Online Retail isn’t the foe here, believe it or not. Here's an outline of the reasons our traditional High...

                Charlotte Mcmurray
                12 August 2016
            
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Mum's the Word for Referral MarketingAre you a parent?  Have you planned your summer holiday family days out and activities?  How did you discover and choose the best places to go with your kids?

                Angela Southall
                11 August 2016
            
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10 Great Benefits of Agency Project Management SoftwareIf you’re an ad agency experiencing the perpetual grind of high artwork revisions, a lack of transparency on projects, missed deadlines and budget blowing outs, perhaps it’s time for a change. Agency project...

                Jodie Byass
                11 August 2016
            
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Instagram Updates The Internet Is Abuzz AboutGot an Instagram obsession? We certainly do! Over the last few weeks you may have noticed a few changes and updates to the app. This week in particular, the internet has been abuzz with the new Stories feature, which...

                Charlotte Chipperfield
                11 August 2016
            
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Take A Mobile-First Approach to Email to Target On-The-Go ConsumersIf you aren’t designing your emails for mobile devices, chances are that your message is not getting the attention it deserves. Mobile-friendly design is the most crucial component for successful mobile email marketing.

                Larisa Bedgood
                11 August 2016
            
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