Jessica Schramm
Jessica Schramm 16 August 2016

Talkin’ ‘bout my generation: Tips for marketing to Generation Z

We’ve been tapping into the minds of our digital interns Elliot and Rhianna to find out how brands can grab the attention of the elusive Generation Z…

With millennial UK consumers spending 115.7 hours a month accessing digital content, it can be difficult for businesses to keep up. Here are some tips on how brands can stay on-trend and successfully target ‘Generation Z’ – the generation after millennials – as compiled by our bright young digital interns Elliot Williams and Rhianna Hartshorne.

Tap, tap, not ring, ring

It’s obviously no secret that young people love to text. But 75% of millennials say they prefer texting to talking on the phone – a figure that will be even higher among Generation Z. With the rise of iMessages, WhatsApp and Facebook Messenger, our generation is used to firing text and emoji back and forth with friends. It fits into our multi-tasking digital lifestyle, and it’s quick, convenient, and not as intrusive as a phone call.

So the first rule for businesses is to make sure young customers can get in touch through their favourite digital channels, without having to dial your number. Implement online table booking, post up-to-date opening times on your Facebook and Google business pages and use Facebook and Twitter to provide quick customer service responses.

Our way or no way

Personalisation is a must-have for younger generations, and if you do it well you’ll find we’re happy to share the result with our friends and shout about your brand online. But this goes further than a first name in a subject line – it’s about giving customers something unique and letting them take control. Take inspiration from big brand campaigns like Share a Coke or Oreo’s trending/vending machine at SXSW festival. And most importantly, make it shareable so we can get our friends involved.

Pretty fly for a Wi-Fi

Generation Z spend on average 15.4 hours a week on their smartphones and a further 10.6 hours on laptops – so Wi-Fi is the new oxygen. As Starbucks has discovered, free Wi-Fi is a great way to encourage customers to take their time in your outlets – and how do you expect us to Instagram our purchases or tweet a selfie in your store without a connection?

Apps and snaps

In the last three months, 45% of users aged 16+ have checked Snapchat multiple times a day, which is only 8% less than Facebook. The unique thing about Snapchat is its ten-second time limit – Generation Z famously has an attention span of about 8 seconds, so it’s just enough to keep users entertained without boring them.

So if you’re looking to appeal to a younger audience, sign up to Snapchat and start experimenting. From sending sneak previews of new products to hiding offers in your snaps for your customers to seek out, it’s the perfect format to get us interested in what your brand has to say.

Take us on a journey…

Rather than trusting everything brands say, our generation are a savvy lot when it comes to marketing communications. Rather than sit there and be sold to, we seek valuable content-driven media to help make our buying decisions.

We look for content that breaks down the walls between a business and its customers and demonstrates a brand’s authenticity. Here’s a great example from Domino’s Pizza which effectively combines storytelling and Snapchat to provide a unique insight into their delivery process.

Need help grabbing the attention of Generation Z? We can help – get in touch with our team of digital experts, social specialists and content creators.

Original Article

Maani Kamili
Maani Kamili

I simply want to say I’m very new to blogs and actually loved you’re blog site. Almost certainly I’m going to bookmark your blog post . You absolutely come with great well written articles. Thanks a lot for sharing your blog.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more