Article

Vinod Mohite
Vinod Mohite 15 August 2016
Categories Search Marketing

SEO for Small Businesses

Is Search Engine Optimization essential for a small business? The answer is a resounding YES.

Most consumers today before buying a product or service turn to the Internet for researching the product/service they are looking to buy.

This research entails:

  • Using search engines to find companies/organisations offering the product/service
  • Surveying the companies websites to get detailed information
  • Studying online reviews
  • Getting in touch with shortlisted companies to get quotations and other information

What SEO can do for your business?

SEO will help you improve the ranking of Keywords / Keyphrases related to your business in a search engine. This makes it easier for the end-user to locate you. SEO channelises more non paid traffic to your website, helps in creating brand awareness and ultimately generates more enquiries.

Can small businesses rank in search engines?

Definitely. Google Search Engine Algorithm has made some very effective updates, such as Panda, Penguin and Pigeon which are designed to provide more useful and relevant local search results. This in turn is helping small businesses achieve better ranking for their products and services.

Some factors that search engines take into account while ranking a website

  • Quality of Content
  • Website SEO Friendliness
  • USER Interaction with the Website in terms of CTR, CTA and Bounce Rate
  • Link Building
  • Local SEO
  • Social Media Presence

What Keywords Should a Small Business Target?

A small business should target words relevant to its business. They can target keywords related to: 

  • Brand/Company Name
  • Product and Services
  • Industry and Location

When and what results should I expect from SEO?

SEO is a long term investment where results can normally be expected after a few months of starting the SEO activity. Search Engine Algorithms take into account the competition for keywords targeted by you and the relevancy of ON Page and OFF page activity before ranking your website Hiring an SEO Agency / SEO Consultant is a good idea because they are well-versed with White Hat and other legitimate techniques and can guarantee a great ROI. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more