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3 Steps to Choosing the Perfect Blog Topic

3 Steps to Choosing the Perfect Blog Topic

There is a sea of blog posts out there, and some are bound to catch your eye while some fall flat. But what makes the spectacular blogs stand out from the not-so-spectacular ones?

Marina Grindle
Marina Grindle 9 September 2016
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How to Optimize User Navigation: Pagination Vs. Infinite Scrolling

How to Optimize User Navigation: Pagination Vs. Infinite Scrolling

Before Facebook, many millennials spent their free time reading blogs for entertainment. One of the most grueling aspects of a user’s browsing experience was constantly clicking to progress to the next page. But today...

Henry Kogan
Henry Kogan 9 September 2016
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9 Things Successful Entrepreneurs Do Every Day

9 Things Successful Entrepreneurs Do Every Day

There’s plenty of attention focused on what’s needed to be a successful entrepreneur these days. I’ve read hundreds of articles on marketing, branding, and investment through the years, and these are certainly...

Darren Boyd-Annells
Darren Boyd-Annells 9 September 2016
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It’s Time To Get Conversational With Twitter Advertising

It’s Time To Get Conversational With Twitter Advertising

Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…

Kate Watkins
Kate Watkins 9 September 2016
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KPIs for Localisation

KPIs for Localisation

The advantages of winning new costumers or satisfying existing ones with products and content provided in their native language are obvious. That is why so many successful companies use localisation to generate more...

Giuseppe Marcigliano
Giuseppe Marcigliano 9 September 2016
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Key Strategies To Wow Your Customers With A Winning Customer Experience

Key Strategies To Wow Your Customers With A Winning Customer Experience

Consumers are willing to pay more for highly personalized experiences, and for those companies who are delivering, research shows they typically grow at double the rate of their competitors.

Larisa Bedgood
Larisa Bedgood 9 September 2016
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Time to Switch Digital Agency? Here's How to Make Sure You Don't Miss the Boat

Time to Switch Digital Agency? Here's How to Make Sure You Don't Miss the Boat

Having adopted responsibility for the support, maintenance and ongoing improvement of dozens of existing websites over the years, Netcel has developed a robust process to ensure that organisations experience...

James Scott
James Scott 8 September 2016
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SMS Gateway Tool: Text Messaging Software

SMS Gateway Tool: Text Messaging Software

In today’s world where most people use their smartphones to stay in touch with one another, companies are targeting their mobile devices in order to promote their goods and services.

Nidhi Agrawal
Nidhi Agrawal 8 September 2016
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China-lize Your Marketing Assets

China-lize Your Marketing Assets

Global and international organizations have to be able to communicate and engage with costumers in native Chinese locales; vice-versa many Chinese goods are now being promoted in western markets so this is generating...

Giuseppe Marcigliano
Giuseppe Marcigliano 8 September 2016
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Big Data’s Role in the Marketing Mix

Big Data’s Role in the Marketing Mix

Marketers rely on data – it’s the lifeblood of understanding a businesses’ customers, prospects and people. Today, big data and our willingness to share our personal information have allowed marketers to get ever...

Gary Damiano
Gary Damiano 8 September 2016
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Homebrew Digital Analytics: Making the Most of Your Transaction Data.

Homebrew Digital Analytics: Making the Most of Your Transaction Data.

“It is a truth universally acknowledged that a digital campaign in possession of a meagre budget, must be in want of some good data” – Jane, Digital Marketing Manager.

Christopher Tia
Christopher Tia 8 September 2016
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Cognitive Internet of Things - Delivering Customer Centricity

Cognitive Internet of Things - Delivering Customer Centricity

Although the Internet of Things (IoT) has yet to reach the tipping point in mainstream adoption, steady progress has been made in both the consumer (IoT) and industrial space (IIoT) as both Fortune 500 and startups...

philip dwyer
philip dwyer 8 September 2016
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Opti-Channel Communications: Delivering the Right Messaging at the Right Time

Opti-Channel Communications: Delivering the Right Messaging at the Right Time

Naturally, it would seem as if there were a direct correlation between the number of communication options and the simplicity of reaching customers. However, it seems as if there’s actually an indirect correlation in...

Oisin Lunny
Oisin Lunny 8 September 2016
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Lessons from Rio for Digital Leaders

Lessons from Rio for Digital Leaders

Winning 27 gold medals at Rio and finishing second in the medal table saw Team GB claim its most successful Olympics for over 100 years. But what, if anything, can digital leaders learn from this achievement? ...

Tim Parfitt
Tim Parfitt 7 September 2016
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Creating Your Mobile Experience: Responsive Vs. Adaptive Design

Creating Your Mobile Experience: Responsive Vs. Adaptive Design

My very first cellphone was a Nokia 7110. The year was 1999 and back then, the device was considered cutting edge technology. It was a few inches thick and had a sliding cover, easily fitting inside my pocket.

Henry Kogan
Henry Kogan 7 September 2016
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How to Tell Stories Your Customers Want to Hear

How to Tell Stories Your Customers Want to Hear

Storytelling has been a popular business buzzword in recent years and with companies clambering to find new and exciting ways to stick in their customer’s subconscious, are they at risk of forgetting what people...

Nicky Logue
Nicky Logue 7 September 2016
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What's the Future of Mobile Commerce?

What's the Future of Mobile Commerce?

Data is vital! Words can be very effective, but it’s just when they are supported by numbers that they become really powerful. What is the future of Mobile Commerce? Let's have a look at some data!

Laura Cerone
Laura Cerone 7 September 2016
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4 Pitfalls to Avoid for Referral Success in the Finance Sector

4 Pitfalls to Avoid for Referral Success in the Finance Sector

Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing. So how do you stand out from the crowd? We took at some of the top refer a friend schemes and...

Angela Southall
Angela Southall 7 September 2016
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10 Tips to Improve Effective Customer Feedback Analysis and Drive Online Sales

10 Tips to Improve Effective Customer Feedback Analysis and Drive Online Sales

It is vital to fully analyse online customer feedback to get the most out of it and uncover the best insights, to really optimise your online ordering funnels.

Udesh Jadnanansing
Udesh Jadnanansing 7 September 2016
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Help People Find What You Sell With the Help of Outdoor Advertising Agencies

Help People Find What You Sell With the Help of Outdoor Advertising Agencies

Are you looking to make a major impact with your business among local buyers? Then you should invest well in outdoor advertising as it is an excellent way to promote your products in various specific geographic areas.

Henry Miller
Henry Miller 7 September 2016
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What to Do When You’re Stumped for Newsletter Ideas

What to Do When You’re Stumped for Newsletter Ideas

Have you come back to the office after vacation only to find yourself totally and utterly stumped for newsletter ideas? Or maybe you’ve been working all summer but still suffering from the same thing: total and utter...

Sophia Skinbjerg
Sophia Skinbjerg 7 September 2016
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How to Manage Your Entire Marketing Budget

How to Manage Your Entire Marketing Budget

Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first...

Leila DAGHFOUS
Leila DAGHFOUS 7 September 2016
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What Marketers Say: Trends in Marketing Automation

What Marketers Say: Trends in Marketing Automation

According to Dave Chaffey’s survey, marketing automation is one of the key trends for 2016, preceded only by content marketing, and big data (and it may be in fact used for both). More and more marketers start seeing...

Leila DAGHFOUS
Leila DAGHFOUS 6 September 2016
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What You Need to Know About AdWords Expanded Text Ads

What You Need to Know About AdWords Expanded Text Ads

Running the same campaigns and features for different devices will lower your conversion rates. Learn how to personalize and improve your results using Google's new Adwords device bidding feature.

Sam Choi
Sam Choi 6 September 2016
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Inbound Websites: The Best Lead Gen Tool for Your next Website Redesign

Inbound Websites: The Best Lead Gen Tool for Your next Website Redesign

Did you know that buyers complete more than half of the buyer's journey before talking to sales? This means that your buyers are already researching and deciding on solutions long before a sales call. If your...

Kayli Kunkel
Kayli Kunkel 6 September 2016
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