Article

Kayli Kunkel
Kayli Kunkel 6 September 2016

Inbound Websites: The Best Lead Gen Tool for Your next Website Redesign

Did you know that buyers complete more than half of the buyer's journey before talking to sales? This means that your buyers are already researching and deciding on solutions long before a sales call. If your website doesn't attract and educate buyers, you're missing out on ROI. Here's why the inbound website model is the best lead generation tool for your next website redesign.

Did you know that buyers complete more than half of the buyer's journey before talking to sales?

This means that your buyers are already researching and deciding on solutions long before a sales call. The most successful companies are present in the first half of this journey — their websites attract, convert, and help close leads throughout the sales cycle.

Is your website up to the task?

Screen_Shot_2016-08-30_at_10.58.58_AM.png

If not, here's how an inbound website can generate leads and ROI in your next website redesign.

The inbound website is a new way to think about your online presence. Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Your website must now be an online sales platform for your business — an integral part of marketing to prospects. If your website isn't selling around the clock, you're missing out on leads and revenue.

An inbound website is rapidly becoming the new web standard. It works 24/7 to unite your entire marketing strategy. It's made up of two components: integrated strategy, and growth-driven design.

Integrated strategy

With the inbound website model, you optimize your site to achieve specific inbound marketing goals. You build web content around the Buyer's Journey: pages that attract, convert, and close leads. Each page serves a clear purpose that's tied to the sales funnel. With inbound strategy baked right into your website, you nurture leads through the sales funnel online.

According to the Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads. It's simple: Better educated leads have more trust in your solutions, and make more confident investments.

I created an eBook to help you understand the strategy components more in-depth, and how content looks at each step of the journey. Download the free eBook, "Grow Leads and Revenue With an Inbound Website Redesign."

Growth-driven design

Are you redesigning your website every few years to keep with current trends? What happens in between redesigns? Chances are, if your website isn't continually improving, it's missing out on valuable opportunities to sell.

A growth-driven design model is crucial to inbound websites. Instead of yearly redesigns, it's a monthly investment in gradual changes to your website design and strategy. You analyze data on your website's performance — content, buttons, design, and purchase path — and make frequent adjustments.

The result? A website that's constantly showing its best face to buyers. It's converting at a higher rate and growing constantly. And as our eBook explains, it's cutting large up-front costs in exchange for steady improvements and overall greater ROI.

The perfect pair

Maybe you've downloaded a website template and are wondering how it's going to really generate leads and produce ROI. Maybe you're dabbling in inbound strategy elements — like blog posts, landing pages, and calls-to-action — but aren't seeing them come together.

Real success comes in combining both elements: a solid inbound strategy and an inbound website to execute it.

The truth is, your inbound pieces don't mean anything without a strong digital presence. Your website should be the central hub for your marketing efforts. Think of your website not as a tool, but as the entire toolkit. It's a distinction that many marketers miss!

Learn more about costs, benefits, and how to get started with an inbound website. Grab the eBook today!

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