Article

Kayli Kunkel
Kayli Kunkel 6 September 2016

Inbound Websites: The Best Lead Gen Tool for Your next Website Redesign

Did you know that buyers complete more than half of the buyer's journey before talking to sales? This means that your buyers are already researching and deciding on solutions long before a sales call. If your website doesn't attract and educate buyers, you're missing out on ROI. Here's why the inbound website model is the best lead generation tool for your next website redesign.

Did you know that buyers complete more than half of the buyer's journey before talking to sales?

This means that your buyers are already researching and deciding on solutions long before a sales call. The most successful companies are present in the first half of this journey — their websites attract, convert, and help close leads throughout the sales cycle.

Is your website up to the task?

Screen_Shot_2016-08-30_at_10.58.58_AM.png

If not, here's how an inbound website can generate leads and ROI in your next website redesign.

The inbound website is a new way to think about your online presence. Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Your website must now be an online sales platform for your business — an integral part of marketing to prospects. If your website isn't selling around the clock, you're missing out on leads and revenue.

An inbound website is rapidly becoming the new web standard. It works 24/7 to unite your entire marketing strategy. It's made up of two components: integrated strategy, and growth-driven design.

Integrated strategy

With the inbound website model, you optimize your site to achieve specific inbound marketing goals. You build web content around the Buyer's Journey: pages that attract, convert, and close leads. Each page serves a clear purpose that's tied to the sales funnel. With inbound strategy baked right into your website, you nurture leads through the sales funnel online.

According to the Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads. It's simple: Better educated leads have more trust in your solutions, and make more confident investments.

I created an eBook to help you understand the strategy components more in-depth, and how content looks at each step of the journey. Download the free eBook, "Grow Leads and Revenue With an Inbound Website Redesign."

Growth-driven design

Are you redesigning your website every few years to keep with current trends? What happens in between redesigns? Chances are, if your website isn't continually improving, it's missing out on valuable opportunities to sell.

A growth-driven design model is crucial to inbound websites. Instead of yearly redesigns, it's a monthly investment in gradual changes to your website design and strategy. You analyze data on your website's performance — content, buttons, design, and purchase path — and make frequent adjustments.

The result? A website that's constantly showing its best face to buyers. It's converting at a higher rate and growing constantly. And as our eBook explains, it's cutting large up-front costs in exchange for steady improvements and overall greater ROI.

The perfect pair

Maybe you've downloaded a website template and are wondering how it's going to really generate leads and produce ROI. Maybe you're dabbling in inbound strategy elements — like blog posts, landing pages, and calls-to-action — but aren't seeing them come together.

Real success comes in combining both elements: a solid inbound strategy and an inbound website to execute it.

The truth is, your inbound pieces don't mean anything without a strong digital presence. Your website should be the central hub for your marketing efforts. Think of your website not as a tool, but as the entire toolkit. It's a distinction that many marketers miss!

Learn more about costs, benefits, and how to get started with an inbound website. Grab the eBook today!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more