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Australia - Retail Nirvana?

Australia - Retail Nirvana?

Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7...

Angela Southall
Angela Southall 6 September 2016
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How Automotive Lists Can Help Your Sales Effort

How Automotive Lists Can Help Your Sales Effort

Automotive products like warranties enjoy a major demand in the market and therefore can fetch great business for any company associated with this industry. Therefore if a business firm is associated in dealing with...

Rohan Saxena
Rohan Saxena 6 September 2016
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The Essential Custom Design Elements for Your BigCommerce Site

The Essential Custom Design Elements for Your BigCommerce Site

BigCommerce is one of our favorite eCommerce platforms because of its versatility.

Dan Kogan
Dan Kogan 6 September 2016
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LinkedIn Features That Will Give You The Xtra Edge

LinkedIn Features That Will Give You The Xtra Edge

LinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine. Here are some ‘veteran...

Sharon Israel
Sharon Israel 6 September 2016
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6 Predictions For Social Media In 2026

6 Predictions For Social Media In 2026

You might not have given it much thought before, sensibly concentrating on the here and now, but it might be useful to try and second-guess where social media is headed, if only to future-proof your social media...

Ben Hollom
Ben Hollom 6 September 2016
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Top 3 Ways Of Integrating Social Media Into Your Content Marketing Strategy

Top 3 Ways Of Integrating Social Media Into Your Content Marketing Strategy

Does social media count as content marketing? The short answer is yes.

Claire Trevien
Claire Trevien 6 September 2016
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The Importance of Video Marketing for B2B

The Importance of Video Marketing for B2B

When it comes to reaching customers we all know that email converts higher than any other marketing channel. Video has proven extremely powerful in getting the best from email as just using the term “video” in the...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 5 September 2016
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Preferred support methods when customers encounter problems online - Web chat? FAQ? Go elsewhere?

Preferred support methods when customers encounter problems online - Web chat? FAQ? Go elsewhere?

Brands need to be aware of the research habits of their consumers and tailor each area of their website accordingly. The alternative is losing these prospective customers to someone else when they give up on a site...

Suzy Coulson
Suzy Coulson 2 September 2016
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The Choice of Color Is Subjective... Or Is It?

The Choice of Color Is Subjective... Or Is It?

When a business chooses a color for its logo and branding, is it merely subjective? Or does more thought go into the selection? You might be surprised to find there's a whole school of psychology surrounding color...

Darcy Grabenstein
Darcy Grabenstein 2 September 2016
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Email Marketing: Most Effective (and easiest) Lead Gen Tactic

Email Marketing: Most Effective (and easiest) Lead Gen Tactic

No matter how many new channels, tools or gadgets are thrown to marketers, it seems that email marketing prevails as the most effective and the easiest to execute according to the latest study from Ascend2.

Sophia Skinbjerg
Sophia Skinbjerg 2 September 2016
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Why Mum Was Wrong About Playing Games

Why Mum Was Wrong About Playing Games

When I was 11 years old we got an Atari video game console. Playing outside in the sun ended that day for me and my brothers, and Vitamin D deficiency loomed as we turned pale… from endless hours spent indoors playing...

Rowan Heasley
Rowan Heasley 2 September 2016
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8 Characteristics Of Digitally Mature Companies

8 Characteristics Of Digitally Mature Companies

Companies that have undergone digital transformation are truly different from those who haven’t started yet. They see technology as one of the factors shaping their business future and creating the conditions for...

Robert Trnovec
Robert Trnovec 2 September 2016
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Proper Use of Branded Social Content Under the Spotlight

Proper Use of Branded Social Content Under the Spotlight

We’ve seen a number of articles around Influencer Marketing, what it is, why it matters and how it’s continually evolving. However, did you know that, like most industries, Influencer Marketing is also subject to a...

Thabiso Moloi
Thabiso Moloi 1 September 2016
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Charlie and the Chocolate Factory: The best example of customer segmentation ever.

Charlie and the Chocolate Factory: The best example of customer segmentation ever.

Charlie and the Chocolate Factory is a statement on greed, prosperity and how the honest underdog must be championed and will, eventually, be life’s winner. It is magnificently political – just like society – but it...

Liz Eden
Liz Eden 1 September 2016
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Pokémon Go: A Blockbuster In The Making For Retailers

Pokémon Go: A Blockbuster In The Making For Retailers

The Nintendo’s Pokémon Go, a free augmented reality (AR) based mobile game is on fire. Its popularity has already added billions to Nintendo’s market capitalization.

Aravind S
Aravind S 1 September 2016
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Three Ways To Successfully Manage Your Marketing Data

Three Ways To Successfully Manage Your Marketing Data

Data is no longer a commodity that can be taken for granted, but the real value is only equal to the quality and accuracy of the data being used. Implementing a strategy to proactively manage this valuable asset will...

Larisa Bedgood
Larisa Bedgood 1 September 2016
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A Look Into The Future Of App Monetization

A Look Into The Future Of App Monetization

With an endless stream of mobile apps being introduced to the world every day, it is no surprise that mobile advertising continues to grow rapidly.

Eli Mandelbaum
Eli Mandelbaum 1 September 2016
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How to Build an Online Marketing Strategy That Attracts Valuable Employees

How to Build an Online Marketing Strategy That Attracts Valuable Employees

What do you think of when you say the word “team”? Fair play, connectivity, respect, empathy, responsibility, hard work and friendship should stand at the foundation of any ideal team. So, it is no surprise that when...

Thea Millard
Thea Millard 31 August 2016
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Industry 4.0: Creating Smart 'Data Driven' Production

Industry 4.0: Creating Smart 'Data Driven' Production

Industry 4.0 seeks to harmonize and optimize systems and processes to achieve a quantum leap in both competitiveness and productivity.

Manu Tayal
Manu Tayal 31 August 2016
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Bulk SMS Gateway - A Key to Promoting Your Business

Bulk SMS Gateway - A Key to Promoting Your Business

SMS marketing has literally expanded the business options for many companies all over the world. As a strong tool for reaching out to the target audience and enhancing sales, bulk SMS marketing is nowadays used by...

Nidhi Agrawal
Nidhi Agrawal 31 August 2016
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Digital Retail And eCommerce Marketing Trends That Are Changing The Game In 2016 and Beyond

Digital Retail And eCommerce Marketing Trends That Are Changing The Game In 2016 and Beyond

eCommerce trends this year and beyond should be focused on the customer. Retailers must implement strategies to create personalized and positive customer experiences to drive more shoppers to their eCommerce sites and...

Larisa Bedgood
Larisa Bedgood 31 August 2016
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What is DevOps?

What is DevOps?

"Embrace DevOps”.Whether you are a tiny startup, a mid-sized one or a Fortune 500 company, be informed that the IT industry is adopting DevOps at an amazing pace. Even then, majority of IT professionals either...

Madhav Reddy
Madhav Reddy 30 August 2016
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When Is It A Good Idea To Outsource Marketing?

When Is It A Good Idea To Outsource Marketing?

Contemplating outsourcing your next marketing project? Here are 4 scenarios when you should consider bringing in 3rd party help.

Stacey Danheiser
Stacey Danheiser 26 August 2016
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Why Social Media Should Be Your Customer Service Resource

Why Social Media Should Be Your Customer Service Resource

Customer service has changed dramatically in recent years. More and more, customers are using digital platforms to get in touch with businesses.

Sam Bradford
Sam Bradford 26 August 2016
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How to Really be Successful at Content Marketing

How to Really be Successful at Content Marketing

There has been a lot of fuss in the past months over the years about what is content marketing and how to do it successfully. Unfortunately, the real answer can get lost in this sea of misinformation.

Oscar Waterworth
Oscar Waterworth 25 August 2016
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