Article

Claire Trevien
Claire Trevien 6 September 2016

Top 3 Ways Of Integrating Social Media Into Your Content Marketing Strategy

Does social media count as content marketing? The short answer is yes.

Content marketing is a strategy that puts your audience first. It creates content to inform, help or entertain your audience. The opposite of content marketing is to sell at your audience. Content marketing takes many forms, from blog posts, to webinars, to, yes, social media updates.

The format might be different but your company’s values and commitment to your audience should translate to each of these.

The lines between blogging and social media are blurry at best. LinkedIn Publisher is a blogging platform that lives on LinkedIn (ditto with Facebook Notes). While Medium is a social media platform based around blogging.

Meanwhile, shorter updates, such as tweets and Instagram captions require as much thoughtfulness as your longer outputs. Anyone who’s witnessed a Twitter storm knows that you can’t underestimate the impact of a faux pas on your business…

In short, social media should be an integral part of your content marketing strategy and not just be seen as a distribution outlet.

Top Tips for Integrating Social Media into Your Content Marketing Strategy

  • Create updates specifically for certain networks following the conventions of those networks. For instance, Instagram, Twitter, Facebook and Google+, use hashtags to make content easy to find, so it’s to your advantage to identify these. This requires a degree of familiarisation – if you are new to any network I recommend you use it personally first.
     
  • Make sure your brand is consistent across the different networks. Something as simple as using the same colour palette and logo placement can help. The important thing is that your tone doesn’t wildly differ. Remember that you are on these networks to reach your audience in as many different ways as possible. Confusing them by having 50 different personalities won’t help them remember you.
     
  • Recycle your content on different social media networks to extend its reach. For instance, post an extract of a blog post on LinkedIn Publisher with a link back to your site. Upload your webinar to YouTube/Vimeo and share its slides to Slide Share. Etc

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why?

David Amor
David Amor 26 April 2017
Read more
5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
Read more
9 Free Timesheet Tools to Help Tracking and Billing Your Clients

9 Free Timesheet Tools to Help Tracking and Billing Your Clients

Looking for free timesheet software for keeping track of your time and billing your clients? Check out our collection of absolutely free tools for small companies, startups and freelancers.

Arina Katrycheva
Arina Katrycheva 24 April 2017
Read more