Article

Sharon Israel
Sharon Israel 6 September 2016

LinkedIn Features That Will Give You The Xtra Edge

LinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine. Here are some ‘veteran’ LinkedIn features you may still not be aware of that can help you market your company and services better.

LinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine.

Here are some ‘veteran’ LinkedIn features you may still not be aware of that can help you market your company and services better.

Keyword Tips

LinkedIn gives you suggestions of keywords that make you stand out in their searches. Using relevant keywords increase your chances of being noticed and reach the people you want. Use keywords to expose yourself in LinkedIn’s search engine and let people come to you.

How You Rank

This is one of LinkedIn most popular features. However, it goes beyond just allowing individuals to see how they rank compared to their connections or colleagues. Today you can check how you rank compared to people and/or professionals that are ‘like’ you, who have similar experience or expertise, and who are not in your list of connections. This significantly increases the chances of your profile being seen, which in turn increases its rank.

New Ways to Engage with Who’s Viewed Your LinkedIn Profile

This is also a feature that most people know that has been expanded for premium accounts. The extended functionality enables LinkedIn users to see which actions they took that led to a specific increase in engagement. This could be frequent updates to the user’s profile, endorsing a connection, providing a recommendation, joining a group or expanding the user’s network. Any and all of these are analyzed by LinkedIn, which then provides users with the information so that they can reinforce their persona online and reach the right audience. This is invaluable when building your brand in LinkedIn.

Stay Up-to-Date with Your LinkedIn Groups

The New Groups landing page makes it easier to stay up-to-date on what’s happening in the groups you manage or the groups you’re a member of. This makes the time you spend on LinkedIn Groups more productive and gives your product/service added values.

Influencer Content on LinkedIn

You can quickly and easily find all Influencer posts in LinkedIn directly from the search box. You can look for tips on how to become an expert, or articles about your field of expertise – they are all at your fingertips.

Tagging Your Contacts

Tag or untag anyone in your contact list so that you can sort them in the manner that is most useful to you. This give you control over how people contact you. At the same time, it helps you segment your contacts to better target your marketing and sales activities.

Premium Insights

Lest you think that we are not abreast of latest developments (like the fact that LinkedIn was just acquired by Microsoft), here’s a LinkedIn feature that is hot off the presses.

When you visit the page of a company you are following in LinkedIn, Premium Insights shows you distinctive and up-to-date information about it like rate of growth, number of employees, recent hires, and more. This great feature can be invaluable for investment or business-development managers that want to obtain more information about a company or learn about competitors or industry trends. Premium Insights is a very helpful decision-making tool.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
The death of re-marketing and its repercussions on e-commerce

The death of re-marketing and its repercussions on e-commerce

Google has been taking steps to end re-marketing. A bold move, perhaps, and a worrying one for advertisers. Google has recently introduced an addition to their ad-blocking capability that allows consumers to block all your re-marketing ads.  Nor has the organisation stopped there: Google is still developing their ad blockers as you read this.

Niamh Reed
Niamh Reed 18 April 2018
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more