Nidhi Agrawal
Nidhi Agrawal 8 September 2016
Categories B2B, Mobile

SMS Gateway Tool: Text Messaging Software

In today’s world where most people use their smartphones to stay in touch with one another, companies are targeting their mobile devices in order to promote their goods and services.

SMS marketing is one of the most effective methods of business promotions that are used by companies nowadays to reach out to their target customers. To make sure that a bulk SMS marketing campaign is most productive, a company needs to make use of the most effective messaging solutions that can in turn boost their sales and revenue.   

Role of a messaging suite

A messaging suite serves as a converged delivery system for different types of messaging channels such as SMS, MMS, USSD, IVR, eFax and email. A comprehensive messaging suite can integrate its platform with the various standard modules, central control management interfaces and protocols for supporting all technology and business needs of a service provider. The various features offered by these programs include messaging gateway, messaging hub, messaging router, consent gateway, messaging controller and two-way communication platform.

The latest USSD gateway providers can come up with robust and scalable enterprise grade platforms that can offer enhanced communication features such as SMS, USSD, MMS, e-mail and IVR over HTTP, XML, HTTPs, SMPP, SMTP, USSD over SMPP, SS7, SIP, SSL, RTP and SIGTRAN.


Advantages of choosing an SMS Gateway

There are a number of advantages of choosing a SMPP SMS gateway. These are discussed below in brief:

  • An SMPP service provider can define service plans in order to make it easy for a company to manage business tasks. This not only helps in improving productivity and functionality but also assign the messaging features to numerous users at the same time. The messaging platforms of today also come with the enhanced flexibility that allows users to easily configure its operating features. Every such messaging gateway product comes with multiple user behavior controlling options.
  • The SMPP provider can offer a business owner with various customized plans that would present with a wide range of options such as time optimization, message delivery and priority on the peak hours according to SLA with customer. This can also help in managing the sales margins.
  • The rule based routing can be defined flexibly according to various criteria associated with the service plan, source and destination and sender ID of the customer. Sometimes the combination of these various factors can also influence the outcome of rule based routing. The service providers can also offer auto reconnection as well as re-routing mechanism in order to manage the peak hour traffic or any instances of link failovers.
  • The messaging solutions offered by the service providers are equipped with flexible, ready-to-deploy standard interfaces which can integrate with all kinds of network elements, workflow automations, interactive service platforms as well as content and infotainment provider platforms.


It is in keeping with such advantages that a modern day business firm should consider investing in top quality bulk SMS gateways. By obtaining a reliable gateway system, a business firm can enhance its profits greatly within a short time.

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