For business, Instagram can be a powerful tool to help drive business goals. The new features, can help drive you closer to those goals. (Including the beloved analytics! What can we say? We're creative folks who love numbers!). Let's break down the new updates:
1. The Contact Button:
If you are a business on Instagram, you should have been prompted to update your account to include the new business features. One of these new features is the Contact button. This is an easy way for followers to get in touch directly via phone or email. They can even get directions to your physical store or location. Make sure to have these details added in your profile settings for customers or potential clients to reach out rather than visiting your website using the "link in bio." Make it easy for folks to get in touch to help your business grow.
2. The Analytics:
It's about time, are we right?! Any Social Media Manager and Business Owners know that analytics are vital to success on social. The new Instagram analytics can be accessed at the top right of each business profile and directs to key details including the following: