Article

Charlotte Chipperfield
Charlotte Chipperfield 11 August 2016
Categories Advertising, B2C, Social Media

Instagram Updates The Internet Is Abuzz About

Got an Instagram obsession? We certainly do! Over the last few weeks you may have noticed a few changes and updates to the app. This week in particular, the internet has been abuzz with the new Stories feature, which looks an awful lot like Snapchat....

For business, Instagram can be a powerful tool to help drive business goals. The new features, can help drive you closer to those goals. (Including the beloved analytics! What can we say? We're creative folks who love numbers!). Let's break down the new updates: 

1. The Contact Button:

If you are a business on Instagram, you should have been prompted to update your account to include the new business features. One of these new features is the Contact button. This is an easy way for followers to get in touch directly via phone or email. They can even get directions to your physical store or location. Make sure to have these details added in your profile settings for customers or potential clients to reach out rather than visiting your website using the "link in bio." Make it easy for folks to get in touch to help your business grow.

2. The Analytics: 

It's about time, are we right?! Any Social Media Manager and Business Owners know that analytics are vital to success on social. The new Instagram analytics can be accessed at the top right of each business profile and directs to key details including the following:

Instagram-Updates-(2).jpg

  • Top posts
  • Days and times when followers are engaged
  • Gender breakdown of followers
  • Age range of followers
  • Location of followers
  • Number of impressions this week
  • Number reached this week
  • Number of click-throughs to website

Be sure to use your analytics to optimize post times, reach and engagement. 

3. The Stories:

Instagram Stories launched this week and if you use Snapchat, the familiarities are very similar - Minus the cool, flattering filters. Stories allow for still photos and videos to stream along the top of the feed. Only those you follow will show. What we've really enjoyed about this update is seeing our Instagram come alive and become more dynamic. The people we follow are no longer limited to still photos in the feed, but can use videos to provide live updates which are both in the moment and display the personality behind each brand. 

We'd love to hear you thoughts on the recent updates in the comments below. Got questions on how to use these updates? Get in touch.

The Team at Chipperfield Media LLC.

Original Article

0

Comments
Please login or register to add a comment.

Author Profile

Charlotte Chipperfield
Charlotte Chipperfield CEO Chipperfield Media LLC.
United States

I am the Founder & CEO of Chipperfield Media LLC. an innovative boutique digital marketing agency based in San Francisco. We elevate your online presence through creative strategy and precise execution resulting in better interaction between your brand and audience.

See more about this author

Skills

Social Media; Facebook Advertising; Email Marketing; Content Creation.

Previous Experience

This user has not entered their Previous Experience

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more