Article

Charlotte Chipperfield
Charlotte Chipperfield 11 August 2016
Categories Advertising, B2C, Social Media

Instagram Updates The Internet Is Abuzz About

Got an Instagram obsession? We certainly do! Over the last few weeks you may have noticed a few changes and updates to the app. This week in particular, the internet has been abuzz with the new Stories feature, which looks an awful lot like Snapchat....

For business, Instagram can be a powerful tool to help drive business goals. The new features, can help drive you closer to those goals. (Including the beloved analytics! What can we say? We're creative folks who love numbers!). Let's break down the new updates: 

1. The Contact Button:

If you are a business on Instagram, you should have been prompted to update your account to include the new business features. One of these new features is the Contact button. This is an easy way for followers to get in touch directly via phone or email. They can even get directions to your physical store or location. Make sure to have these details added in your profile settings for customers or potential clients to reach out rather than visiting your website using the "link in bio." Make it easy for folks to get in touch to help your business grow.

2. The Analytics: 

It's about time, are we right?! Any Social Media Manager and Business Owners know that analytics are vital to success on social. The new Instagram analytics can be accessed at the top right of each business profile and directs to key details including the following:

Instagram-Updates-(2).jpg

  • Top posts
  • Days and times when followers are engaged
  • Gender breakdown of followers
  • Age range of followers
  • Location of followers
  • Number of impressions this week
  • Number reached this week
  • Number of click-throughs to website

Be sure to use your analytics to optimize post times, reach and engagement. 

3. The Stories:

Instagram Stories launched this week and if you use Snapchat, the familiarities are very similar - Minus the cool, flattering filters. Stories allow for still photos and videos to stream along the top of the feed. Only those you follow will show. What we've really enjoyed about this update is seeing our Instagram come alive and become more dynamic. The people we follow are no longer limited to still photos in the feed, but can use videos to provide live updates which are both in the moment and display the personality behind each brand. 

We'd love to hear you thoughts on the recent updates in the comments below. Got questions on how to use these updates? Get in touch.

The Team at Chipperfield Media LLC.

Original Article

0

Comments
Please login or register to add a comment.

Author Profile

Charlotte Chipperfield
Charlotte Chipperfield CEO Chipperfield Media LLC.
USA

I am the Founder & CEO of Chipperfield Media LLC. an innovative boutique digital marketing agency based in San Francisco. We elevate your online presence through creative strategy and precise execution resulting in better interaction between your brand and audience.

See more about this author

Skills

Social Media; Facebook Advertising; Email Marketing; Content Creation.

Previous Experience

This user has not entered their Previous Experience

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
If You’re A Social Media Manager, UGC Should Be Your Top Priority

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing too hard, leaving their followers behind in an endless trail of “look at me” posts.

Luisana Cartay
Luisana Cartay 11 September 2017
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more