Article

Charlotte Chipperfield
Charlotte Chipperfield 11 August 2016

Instagram Updates The Internet Is Abuzz About

Got an Instagram obsession? We certainly do! Over the last few weeks you may have noticed a few changes and updates to the app. This week in particular, the internet has been abuzz with the new Stories feature, which looks an awful lot like Snapchat....

For business, Instagram can be a powerful tool to help drive business goals. The new features, can help drive you closer to those goals. (Including the beloved analytics! What can we say? We're creative folks who love numbers!). Let's break down the new updates: 

1. The Contact Button:

If you are a business on Instagram, you should have been prompted to update your account to include the new business features. One of these new features is the Contact button. This is an easy way for followers to get in touch directly via phone or email. They can even get directions to your physical store or location. Make sure to have these details added in your profile settings for customers or potential clients to reach out rather than visiting your website using the "link in bio." Make it easy for folks to get in touch to help your business grow.

2. The Analytics: 

It's about time, are we right?! Any Social Media Manager and Business Owners know that analytics are vital to success on social. The new Instagram analytics can be accessed at the top right of each business profile and directs to key details including the following:

Instagram-Updates-(2).jpg

  • Top posts
  • Days and times when followers are engaged
  • Gender breakdown of followers
  • Age range of followers
  • Location of followers
  • Number of impressions this week
  • Number reached this week
  • Number of click-throughs to website

Be sure to use your analytics to optimize post times, reach and engagement. 

3. The Stories:

Instagram Stories launched this week and if you use Snapchat, the familiarities are very similar - Minus the cool, flattering filters. Stories allow for still photos and videos to stream along the top of the feed. Only those you follow will show. What we've really enjoyed about this update is seeing our Instagram come alive and become more dynamic. The people we follow are no longer limited to still photos in the feed, but can use videos to provide live updates which are both in the moment and display the personality behind each brand. 

We'd love to hear you thoughts on the recent updates in the comments below. Got questions on how to use these updates? Get in touch.

The Team at Chipperfield Media LLC.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Year’s Best Tech Gadgets at CES 2017 Revealed

Year’s Best Tech Gadgets at CES 2017 Revealed

The biggest tech event of the year, CES 2017 showcased a wide assortment of new gadgets, Cars and TVs that will leave you spellbound.

Alesia Nik
Alesia Nik 16 January 2017
Read more
5 Ways To Create An Attractive Logo For Your Company

5 Ways To Create An Attractive Logo For Your Company

A good and recognizable logo is an obligatory part of a successful company. If you think about it, there are logos that only take one look from a viewer, and it is instantly clear what company and products that logo represents.

Ian Pearson
Ian Pearson 11 January 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Underrated Marketing Tactics You Should Know About

Underrated Marketing Tactics You Should Know About

Marketers across the globe use these tactics on a daily basis. The question is: Are you one of them?

Oscar Waterworth
Oscar Waterworth 13 January 2017
Read more