Article

Charlotte Chipperfield
Charlotte Chipperfield 12 July 2016

Rev Up Your Social Media Content

Having recently been through a grueling new car purchase, I’m pretty convinced there has to be a better, less time consuming way. Unfortunately deciding which vehicle to purchase is not as easy as deciding which flavored latte to order.

In fact, most people spend anywhere from 6-12 months doing research, test driving and saving for down payments.

One of the ways in which I did research (let’s face it, I live on social media), was to look at various car brands on social. I was disappointed. I found many car companies (specifically luxury brands) only selling the fantasy or concept cars. What about the day-to-day use of the car and how does it enhance my daily life?

Yes, we might dream about what it would be like to have the most expensive and flashy car in the world, but purchasing a car is also about practicality regardless of brand. Aside from what it looks like to drive the car, what does it feel like? What conveniences are offered? Horsepower is great, but how does this car make my day-to-day trips from point A to B easier and more efficient?

If I were a luxury car brand using social media, I would create a campaign showcasing even the smallest of features. In between selling the dream, I would create posts that might answer the following questions:

  • Where are the cup holders and what size coffee mug can it really hold?
  • Are there cup holders in the doors?
  • Are there heated seats in both the front and the back? And how hot do they really get?
  • Have keyless entry? Then where do I put my keys when I sit down in the car?
  • How can I be ergonomically correct while driving this car?
  • What’s the best way to  stow my laptop, workout gear and groceries when hugging corners and joining freeways?
  • How do four adults on a roadtrip use the space most efficiently to maximize comfort?

I think you get my drift. As a female luxury car fan, I need to know the INs and outs of the car. I need to know if it will work for my lifestyle.

So, luxury car brands, don’t just translate your TV commercials to social. Show me all features within a car because those are what become a part of my daily routine. It's not always about the destination and the cool things to see - hopefully that is a given. It's also about arriving in style with all the things I need and the people I love. How about letting your customers drive the digital conversation?

Need a strategy for showcasing your product’s features? Contact us to learn how our social media experience can help you create a branded campaign that will effectively share your best story online.

Charlotte Chipperfield
Founder & CEO, Chipperfield Media LLC.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
14 Amazing Examples Of Brands Killing It With Facebook Ads

14 Amazing Examples Of Brands Killing It With Facebook Ads

How do you design the perfect Facebook ad that converts? A lot of people will start throwing money at Facebook, but not see any success. This comes either because they don’t have a proper strategy for their Facebook ads or their ads are not well designed. But for those brands which have a good strategy and work hard to test and refine their advertising, Facebook ads can generate huge profits. And we’ve found 14 of such examples.

Luisana Cartay
Luisana Cartay 11 December 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more