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14 Clever Lead Generation Tactics

14 Clever Lead Generation Tactics

Generating new contacts is a very important aspect of marketing to ensure healthy growth of your business. But it's easy to run out of new ideas on how to attract these contacts. So, how about a little inspiration?

Marie-Pier Godere
Marie-Pier Godere 29 July 2016
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The Google Page Rank Secrets

The Google Page Rank Secrets

We’re going to take a look at leveraging Google Page Rank for Targeted Website Traffic, by means of commenting and posting. Commenting and Posting is also dependent on your knowledge in order to attract your audience...

Deon Christie
Deon Christie 29 July 2016
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Mobile Conversion Rates: Definition And Strategies

Mobile Conversion Rates: Definition And Strategies

People are becoming more and more keen to use their mobile devices not just to search for what they need, but also to finalize their purchases. Mobile marketers need to clearly define what are the mobile conversion...

Laura Cerone
Laura Cerone 29 July 2016
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4 Steps To Up Your Content Marketing Game

4 Steps To Up Your Content Marketing Game

Are you producing mediocre content? Here are 4 steps to cut through the clutter.

Stacey Danheiser
Stacey Danheiser 29 July 2016
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The Lowdown On Google's Expanded Text Ads

The Lowdown On Google's Expanded Text Ads

A major change has started to roll out to every AdWords account. Google has launched expanded text ads, which give advertisers extra space for their messaging on AdWords.

Barney Durrant
Barney Durrant 29 July 2016
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How the United Kingdom Is Leading the Way in Mobile Shopping

How the United Kingdom Is Leading the Way in Mobile Shopping

Today’s consumer is increasingly becoming more sophisticated and transforming into a “Super Shopper” focused on digital channels. According to Forrester, these are the shoppers of the future. They embrace...

Morgan Meyer
Morgan Meyer 28 July 2016
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6 Easy Segmentation Methods to Grow Your Email Revenue

6 Easy Segmentation Methods to Grow Your Email Revenue

It takes nothing more than one click to lose a prospect. It’s even easier than losing your keys! What are your strategies to avoid that your subscribers lose interest in your business? Burying them under a flow of...

Marie-Pier Godere
Marie-Pier Godere 28 July 2016
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How SMS Drives Engagement

How SMS Drives Engagement

With today’s ‘there’s an app for that’ culture, it’s sometimes easy to see how SMS, or as it’s more commonly known, the text message, gets wrongly overlooked.

Matthew Winters
Matthew Winters 28 July 2016
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Why Traditional Project Management Tools Do Not Meet Needs of Creative Agencies

Why Traditional Project Management Tools Do Not Meet Needs of Creative Agencies

When it comes to creative project management, many ad agencies and creative teams find out the hard way that a specialised solution is required to meet their needs. And by the hard way, we mean that more often than...

Jodie Byass
Jodie Byass 28 July 2016
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Marketing Strategy: Toward a Standard for Marketing Measurement

Marketing Strategy: Toward a Standard for Marketing Measurement

The challenge to effectively measure and evaluate marketing has been a persistent dare for business practitioners and scholars for several decades. Business and academic leaders have routinely debated the relevant...

Dr. Tareion Fluker, DBA, MBA
Dr. Tareion Fluker, DBA, MBA 28 July 2016
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Lead Scoring and How B2B Marketers are Using It - Infographic

Lead Scoring and How B2B Marketers are Using It - Infographic

Lead nurturing is a demanding, multifaceted process that involves prospect analysis, building action history and proactively categorizing prospects based on their sales life cycle.

Richard Fallah
Richard Fallah 28 July 2016
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Getting The Right Product And Generate Sales

Getting The Right Product And Generate Sales

Getting visitors to your affiliate links is one thing, but how will you know which products to promote? Well, first you’ll have to decide which Affiliate Network you wish to use, and Click Bank comes highly...

Deon Christie
Deon Christie 28 July 2016
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Online Retail: The Challenge Of Chasing Overseas Customers

Online Retail: The Challenge Of Chasing Overseas Customers

Expanding sales beyond local borders and targeting an international audience offers a great opportunity for retailers. However, it's a challenge to predict online buyer behavior in foreign markets. Here's some...

Salil Godika
Salil Godika 28 July 2016
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4 Advanced Content Metrics You Probably Aren’t Measuring

4 Advanced Content Metrics You Probably Aren’t Measuring

The biggest threat to content marketing is content marketing itself. The practice of producing information an audience would consume and then take action on is treated with nonchalance. And this is a major reason...

Dipti Parmar
Dipti Parmar 28 July 2016
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Crafting the Perfect User-Generated Content Campaign for Your Brand

Crafting the Perfect User-Generated Content Campaign for Your Brand

Let me guess – you have a strong social media presence, an amazing product, and tons of user-generated content from your customers. But you’re facing one major problem: You don’t know how to use your...

Luisana Cartay
Luisana Cartay 27 July 2016
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Are football clubs losing touch with their ‘Real’ fans?

Are football clubs losing touch with their ‘Real’ fans?

Hyundai’s sponsorship and advertising during Euro 16 included the hashtag #RealFansFirst but do they actually have a definition of, or understand who are ‘real’ fans?

Nik Harta
Nik Harta 27 July 2016
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Four Ways the Marketer Supports Customer Retention

Four Ways the Marketer Supports Customer Retention

Brand awareness and acquisition are no longer the single twin pillars of marketing. The marketing team is responsible for designing and building a company's brand and ensuring that brand experience is consistent...

Riley Edmunds
Riley Edmunds 27 July 2016
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Are Your Comments Getting The S.E.O Boot?

Are Your Comments Getting The S.E.O Boot?

When you decide to comment on a certain site, your Primary Purpose is to end up getting some Targeted Traffic Yourself. But, let me guess…you’ve been commenting for months with absolutely No Results, right? Well there...

Deon Christie
Deon Christie 27 July 2016
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Home or Abroad: How to Decide Whether to Publish on Your Own Blog or Third-Party Site

Home or Abroad: How to Decide Whether to Publish on Your Own Blog or Third-Party Site

It’s an important question to figure out, especially when your content marketing should correspond with your overall online marketing strategy. Here are the pros of each approach. (There are no cons to publishing...

Assaf Dudai
Assaf Dudai 27 July 2016
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Warning: You're Losing Money If You're Not Publishing Blog Posts

Warning: You're Losing Money If You're Not Publishing Blog Posts

If you’re not publishing business blog posts, sound the alarms and go on high alert immediately. Why, you may ask?

Shelby Catalano
Shelby Catalano 27 July 2016
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Why Personalization Is A Must For The Mobile Customer Experience

Why Personalization Is A Must For The Mobile Customer Experience

With more consumers today starting their purchase journey on mobile devices, marketers must place renewed emphasis on optimizing the mobile experience as part of a successful multi-channel strategy.

Larisa Bedgood
Larisa Bedgood 27 July 2016
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Dark Social - Guide to What It Is and How to Measure It

Dark Social - Guide to What It Is and How to Measure It

Word of mouth is an obvious challenge for marketers, not just in terms of generating it, but in tracking it. But there is a growing trend in marketing, something known as dark social, which can equally cause...

Angela Southall
Angela Southall 26 July 2016
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How Accelerated Mobile Pages (AMP) Can Create Value For Your Website

How Accelerated Mobile Pages (AMP) Can Create Value For Your Website

11.6% of websites had adopted Accelerated Mobile Pages by June 2016, according to research conducted by Searchmetrics. Curious to know how Accelerated Mobile Pages can benefit your website content?

James Hook
James Hook 26 July 2016
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Why Ecommerce Businesses Should Have Ecommerce Apps

Why Ecommerce Businesses Should Have Ecommerce Apps

The best ecommerce mobile apps, those who register the highest conversion rates, are the apps which focus on keeping the navigation and the checkout process simple and collect data from the users in order to target...

Laura Cerone
Laura Cerone 26 July 2016
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The Masters of Content Marketing - Why Buzzfeed is so Powerful for Brands

The Masters of Content Marketing - Why Buzzfeed is so Powerful for Brands

The old model of marketing relied on interrupting your audience, showing them something that they probably didn’t want in a format that would make them certain they didn’t want whatever you happened to be peddling.

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 25 July 2016
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