Marie-Pier Godere
Marie-Pier Godere 29 July 2016

14 Clever Lead Generation Tactics

Generating new contacts is a very important aspect of marketing to ensure healthy growth of your business. But it's easy to run out of new ideas on how to attract these contacts. So, how about a little inspiration?

1. Subscription form on the website

A website which aims to generate contacts should definitely include a subscription form directly on the home page. Explain the benefits of a subscription and also have some calls to action strategically placed on your pages. Choose an explicit and incentive text.

2. Discount coupons

To boost your new contacts acquisition offensive, offer a discount on your products and/or services when subscribing to your communications. For even better results, allow people to share your coupon for an effortless and viral lead generation tactic!

3. White papers and eBooks

Prepare a document that will contain the answer to one particular need of your target market. Once your content piece is created, make it accessible in exchange for an email address and some relevant contact information.

4. Webinars

Set up a webinar session on a problematic matter for your audience that you can help resolve. During the registration process, ask at least for the email address. You’ll then be able to send the participant a thank you note and take advantage of the occasion to create a relationship.

5. Events

Events, like webinars, have a great potential for lead generation. Create an online registration form for ease of management.

6. Videos

Videos are increasingly popular. 52% of marketing professionals around the world pointed to video as the content type that is generating the best ROI[1]. Make a video that highlights your business expertise and include a call to action to contact you.

7. Facebook

If you already have a business Facebook page, take advantage of the feature that allows you to add a link to your subscription form.


8. Interceptor (Pop-Up)

Even if some people find them annoying and intrusive, pop-ups are very effective when it comes to lead generation. Run some tests to determine the best spot and timing to get optimal results.

9. Quiz

A quiz will allow your future clients to test their knowledge on your field of expertise. Give them the opportunity of receiving more information or advice in exchange for their personal information.

10. Free demo

Offer a free demo of your products/services. Don’t forget to include a visible call to action on your website, preferably on your product page. This will help collect contact information and improve your sales process efficiency.

11. Information request

An information request form is easy to set up on your website and is an effective way to add people in your database. Make sure it’s easy to find on the page.

12. Contests

Contests are also an excellent lead generation method. A more enticing price for your audience will obviously get better results.

13. Email signature

Your professional communications can act as leverage to promote subscription to your business communications. Don’t be afraid to add a subscription link in your email signature.

14. Reference program

Add a note on your receipts or on after purchase surveys to encourage your new clients to refer their friends. You can also offer them an incentive like a discount or a gift card if they do.

These are some examples among lots of lead generation methods to get a constant flow of new leads and prospects in your database.  It’s your turn now to continue the thinking about finding creative and effective ways in regard to your specific situation.


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