Article

Robert Trnovec
Robert Trnovec 18 July 2016

We Need To Be Smart To Create Intelligence

Eventually some level of artificial intelligence will be integrated into every product and service we use. And to realize this potential, we need to be smart in defining the principles and goals that will guide this coming revolution.

As a society, we have an ambivalent relationship with artificial intelligence (AI). While we love the benefits it offers, we are also afraid of it, because it represents the great unknown. So, newspapers are full of articles about computers beating people at chess or Go. Just recently, a Tesla accident, when the car was working autonomously, raised numerous questions about the safety of AI-controlled cars.

But these are early days for AI. We will invite AI into new areas of our lives as we realize the benefits it could offer. I believe that in the future, we will be working with machines to solve some of humankind’s greatest challenges, such as disease, poverty or even wars. Still, too often we are frightened by words such as Singularity – the moment when computer intelligence will surpass human intelligence, even though there is no real proof that a moment like that will ever arrive or even have the consequences we imagine.

In the short term, AI will be built into ever more products. Just look at all the girls – Cortana, Alexa and Siri – that are powering today’s experiences. They are actually a good example of what AI can do already and will be able to do even better in the future. They provide a friendly interface and user experience to interpret our intent and mine the available knowledge. In the future, they will have the ability to reason over large amounts of data and do pattern recognition more quickly.

However, to minimize any fears of machines “eclipsing” humankind, we do need to have a reasonable and fact-based approach to AI. At Microsoft, we’ve defined several principles that we should discuss and look at when we work on this exciting area.

First of all, AI must be designed to assist humanity. This is the number one goal, if we want to ensure that cars driven by AI are safe and respect human autonomy. Also, machines can be more than useful in dangerous work, such as mining, where human lives are at risk and the introduction of intelligent technology can easily reduce the risks.

The next step is transparency. AI should be transparent and people should be able to see how it works and what its rules are. The fact is that technology will know a lot about us, sometimes even things we don’t know ourselves. This is why it transparency is needed – we need to have the same level of knowledge about machines, so we can ensure that they are used ethically and responsibly.

AI must be used without impacting the dignity of people. It should preserve culture and diversity, which is why more than just the tech industry should be working on AI. We need more diverse populations to work on it to ensure that different cultural and ethical norms and expectations are integrated.

Then there’s security and privacy. AI needs to be programmed to protect the privacy of people and earn their trust. There is also the need for some level of accountability so that humans can undo unintended harm. We must design these technologies for the expected and the unexpected.

Overall, I am excited about the field of AI. Machines can help us achieve so much more – they can perform dangerous work and analyze data to provide real-time feedback and information about the world around us. They can help us understand the world and people around us better. Driverless cars and similar technologies are just the start as some level of intelligence will be integrated into every product and service we use. And to realize this potential, we need to be smart today and define the principles and goals that will guide this revolution.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more