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Top 10 Questions to Ask When Choosing the Right Personalization Provider – Part 1

Top 10 Questions to Ask When Choosing the Right Personalization Provider – Part 1

You know you need it, but how do you get started with personalized shopping experiences? Having a personalization strategy is no longer a nice-to-have, it’s now a must-have. However, selecting a personalization...

Morgan Meyer
Morgan Meyer 28 June 2016
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Why Consumer-Generated Content Is Key For Today’s Retailers

Why Consumer-Generated Content Is Key For Today’s Retailers

Here are three ways to enhance marketing with consumer content.

Larisa Bedgood
Larisa Bedgood 28 June 2016
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Why It Pays off to Pay for Your Employees' Social Media Activities

Why It Pays off to Pay for Your Employees' Social Media Activities

While considering the ROI of an employee advocacy program and contemplating whether this investment is worth it, decision makers need to take into consideration, which benefits it has for their employees! Or: Why you...

Anita Theis
Anita Theis 28 June 2016
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Rate Of Sale Reviews – How To Avoid Death By Delisting

Rate Of Sale Reviews – How To Avoid Death By Delisting

Losing a listing at a large retailer can be the kiss of death for a brand yet, for some, this will be the inevitable outcome of Rate of Sale reviews. Brands seeking a boost to ensure they retain their listing now have...

Stuart Sankey
Stuart Sankey 28 June 2016
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[VIDEO] How to Keep Email Subscribers Engaged over Summer

[VIDEO] How to Keep Email Subscribers Engaged over Summer

How can we as marketers, from small business or large enterprise, expect any kind of engagement when nobody is at the office over the summer? Well, it can be more difficult than usual but it’s not impossible.

Sophia Skinbjerg
Sophia Skinbjerg 27 June 2016
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Maintaining the Culture in Your Team during Times of Change

Maintaining the Culture in Your Team during Times of Change

In today’s fast-paced society, the difference between success and failure can lie in a company’s ability to adapt, reorganise and transform itself. The culture within the business is a key asset to managing that...

Phil Livingstone
Phil Livingstone 27 June 2016
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The Most Promising Marketing Strategies

The Most Promising Marketing Strategies

Marketing as a word is getting redefined in the 21st century as people are coming up with new ways to promote their product and increase sales. In order to have a successful marketing strategy, you need to make a...

Tom Jager
Tom Jager 27 June 2016
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What the Best Content Marketers Know: The Most Overlooked Sources for Content

What the Best Content Marketers Know: The Most Overlooked Sources for Content

Customers and competitors are a great source of knowledge and inspiration for content marketers. But where do you go to get the most valuable and up-to-date information?

Ray Beharry
Ray Beharry 27 June 2016
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Benefit from the Latest Trend with Web Development Services in India

Benefit from the Latest Trend with Web Development Services in India

The online world is growing at a rapid pace with everything new and more effective than before. The web developers are introducing new trends and techniques to make the developments more viable. Every business wishes...

Mansi Rana
Mansi Rana 27 June 2016
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Why Does Digital Marketing’s Nemesis Remain Undefeated?

Why Does Digital Marketing’s Nemesis Remain Undefeated?

We all know that the digital advertising industry has a number of deadly sins (Viewability, Ad Fraud, Ad Blocking, Brand Safety and Privacy). If, like me, you read the industry press and various news feeds weekly, you...

Phil Livingstone
Phil Livingstone 24 June 2016
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How to Create Effective Inbound Email Nurture Workflows: 5 Considerations

How to Create Effective Inbound Email Nurture Workflows: 5 Considerations

So your Inbound campaign is set, your blogs and offer content are live, your social messaging and channel promotion are in place - and you're seeing some relevant leads come in through your landing page.

Alex Embling
Alex Embling 24 June 2016
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How One Tweet Resulted In A $5.8m Investment

How One Tweet Resulted In A $5.8m Investment

Sometimes a fact just jumps out and grabs you.

Damian Corbet
Damian Corbet 24 June 2016
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Online Advertising: 5 Golden Rules to Select the Best Visuals

Online Advertising: 5 Golden Rules to Select the Best Visuals

How can you give your advertising campaign the best performance? Check out our golden rules to choose your most important creative asset: the visual you use. This could literally decrease the cost of your campaign by...

Sane Lebrun
Sane Lebrun 24 June 2016
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The Rise And Rise Of Instagram’s New Features

The Rise And Rise Of Instagram’s New Features

It’s been six years since Instagram launched, but do you know all of Instagram's latest features?

Julia Deutsch
Julia Deutsch 24 June 2016
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What Compels Your Customers to Share? - Psychology of Referrals (Part 2)

What Compels Your Customers to Share? - Psychology of Referrals (Part 2)

In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how...

Angela Southall
Angela Southall 23 June 2016
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Top 5 Challenges Faced by In-house Agencies

Top 5 Challenges Faced by In-house Agencies

As an increasing number of brands are reverting back to in-house creative agencies or in-house studios, it is a good time to reflect on the challenges they face.

Jodie Byass
Jodie Byass 23 June 2016
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Don’t Be So Quick to Sound the Death Knell for Quick Response (QR) Codes

Don’t Be So Quick to Sound the Death Knell for Quick Response (QR) Codes

Many digital marketers are heralding the demise of QR codes, but they still are going strong. If you're thinking about incorporating them into your digital campaigns, here are a few do's and don'ts, along...

Darcy Grabenstein
Darcy Grabenstein 23 June 2016
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Bots Have No Feelings. Humans Are Safe...For Now.

Bots Have No Feelings. Humans Are Safe...For Now.

Will bots move from cognitive thought to artificial intelligence, and feel excited, jealous or even develop feelings?  Scary when you think it might be possible.

Phil Livingstone
Phil Livingstone 23 June 2016
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Monitoring Your Store In Real-Time – Distant Dream Or Reality?

Monitoring Your Store In Real-Time – Distant Dream Or Reality?

Retail is one of the most happening industries in this era of digital transformation led by disruptive technologies. The reach of social channels and access to smart phones have made this revolution even more...

Anitha Rajagopalan
Anitha Rajagopalan 23 June 2016
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What Do One of the UK's Fastest Growing Start-ups and Uk's Third Biggest Grocery Retailer Have in Common?

What Do One of the UK's Fastest Growing Start-ups and Uk's Third Biggest Grocery Retailer Have in Common?

What do one of the UK’s fastest growing start-ups and UK’s third biggest grocery retailer have in common? The same ‘must-haves’ when leading a business through digital transformation.

Oliver Bailey
Oliver Bailey 23 June 2016
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Lip Devotion: Using Social Media To Launch A New Product

Lip Devotion: Using Social Media To Launch A New Product

New products hit the market all the time. If you’ve ever launched a product, you know it's a huge undertaking. However, just because you might be entering a highly competitive market doesn’t mean there isn’t room...

Charlotte Chipperfield
Charlotte Chipperfield 23 June 2016
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The Importance of User Reviews For Local SEO

The Importance of User Reviews For Local SEO

Just as the virtual landscape keeps on getting popular amongst users, the importance of user reviews also increases at a rapid pace. If the present trends on the virtual platform are anything to go by, then you will...

Mansi Rana
Mansi Rana 22 June 2016
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6 Struggles Only Digital Marketers Would Know #TheStruggleIsReal

6 Struggles Only Digital Marketers Would Know #TheStruggleIsReal

Digital Marketing is a new fast evolving profession, it requires marketers to be an expert in a range of things. After working as a specialist for several years, here’re the 6 struggles I'd would like to share...

Winnie Chan
Winnie Chan 22 June 2016
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Marketing in a Digital World

Marketing in a Digital World

In today’s digital world, as the saying goes, the only constant is change. Change is both social (cultural and behavioural) as well as technical (from process and design to infrastructure and marketing). Digital is...

Phil Livingstone
Phil Livingstone 22 June 2016
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Crafting the Perfect Caption for Your Ecommerce Instagram Photos

Crafting the Perfect Caption for Your Ecommerce Instagram Photos

Captions are often overlooked when composing a top-notch Instagram post. In a world of filters and hashtags, it can be all too easy to forget about that text plays an important role. We’ve said it before, but it’s...

Luisana Cartay
Luisana Cartay 22 June 2016
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