Article

Stuart Sankey
Stuart Sankey 28 June 2016

Rate Of Sale Reviews – How To Avoid Death By Delisting

Losing a listing at a large retailer can be the kiss of death for a brand yet, for some, this will be the inevitable outcome of Rate of Sale reviews. Brands seeking a boost to ensure they retain their listing now have a new weapon in their armoury.

Listing reviews have become increasingly important to retailers as they respond to low-cost competition by reducing the number of SKUs stocked – and even products from household names like Carlsberg, Ribena and Capri-Sun have recently disappeared from some supermarket shelves. Many retailers will soon be running their six-month Rate of Sale reviews, doubtless causing sleepless nights for many brand teams: what can you do to provide a consistent boost to your sales figures and maintain purchase & customer acquisition, as well as brand engagement goals?

Option #1 More of the same

You can boost your investment in existing marketing activities with little in the way of advance warning– you can buy more TV spots or up your spend on digital and social ads. You can also run new press ads at pretty late notice, or sign off on certain kinds of PR tactics (such as news hi-jacking). But it’s too late to run a lot of the activities – sampling campaigns or competitions, for example – that could give a timely boost to consumer demand.

More importantly, is simply doing more of the same enough to deliver the results you need, impress the mults at the review and justify your worth? And do you have the mechanisms in place to prove – in near real-time – the impact that these activities are having on in-store sales? If the answer to these questions is, ‘no’, then you might be interested in…

Option #2 Invest in a using new mobile media platform that delivers guaranteed in-store sales!

There is a new option for brands, one that seemingly waves a magic wand and delivers against all the review criteria – it (measurably) drives in-store sales, delivers the brand media message & provides data that demonstrates increased footfall and also ticks the marketing innovation box.

Shopmium is our new product discovery app which provides brands with a channel to reach a ready-made, opted-in mobile audience that is keen to find out about brands and products they don’t currently buy. Shopmium engages its consumers with high-quality content and invites them to try your product using an exclusive offer – and even tells them the location of their nearest store / stockist – and aisle – where your product can be found. Vitally, Shopmium guarantees brands an agreed number of measurable product sales and consumer engagements, with an extremely high likelihood for the consumer to re-purchase.

So, if you think your products could benefit from additional reach and guaranteed new customer acquisition then get in touch to find out more about Shopmium.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
Read more