Article

Mansi Rana
Mansi Rana 22 June 2016
Categories

The Importance of User Reviews For Local SEO

Just as the virtual landscape keeps on getting popular amongst users, the importance of user reviews also increases at a rapid pace. If the present trends on the virtual platform are anything to go by, then you will find that online reviews are of paramount significance now.

Just as the virtual landscape keeps on getting popular amongst users, the importance of user reviews also increases at a rapid pace. If the present trends on the virtual platform are anything to go by, then you will find that online reviews are of paramount significance now.

Apart from global businesses, user reviews are also crucial for local business ventures. Especially with the impact of reviews on local search results, online businesses are considering them with grave seriousness.

The situation will understood with the help of the following instance. Whether you place a search for revered travel destinations or a good restaurant, majority of the search results will feature from review sites such as Time Out, TripAdvisor, Yelp, Zagat, and so on.

And that clearly explains the importance of user reviews for local SEO. So, what is it that makes user reviews so important? Let us find out.

Why Reviews Prove to be Effective?

Reviews promote and popularize the power of social proof. That will prove to be a confirmation or reassurance for users. They will know whether they are taking the right step or not. Let’s turn to stats for a better understanding of this aspect.

According to reliable market reports, almost 88% of web visitors follow reviews before making their choices. Therefore, businesses or organizations with a 4-out-of 5-star rating will inevitably attract them.

Why is it so? Did you ever give it a thought?

Reliance on assurance: Purchasers seem to be quite reliant on assurance and ratings. Companies or services with huge ratings will undoubtedly prove to be safe choices.

Mitigating risks: Online reviews are somewhat like proper guidelines on the virtual platform. Following them will help you arrive at safe choices.

Significant review sources

With that brief overview of user reviews, we arrive at discussing some of the most popular online review sources.

  • Google reviews: Featuring in the Google My Business listing happens to be an absolute necessity for local businesses. If you dream of enhancing your local search visibility, then there is nothing better than this. With almost 38% consumers choosing to visit businesses with Google My Business listing, it no longer remains a choice but a necessity for business owners.
  • Other sources: When it comes to associating your business with review sites, you must look beyond Google. Several other review sources also play a crucial role in this context.

Tips for attracting reviews

The entire discussion brings us to a critical question. How can business owners attract reviews? In case you have the same question, here are the answers.

  • Be real

Your business will only attract positive reviews if it truly cares for its target consumers. Channelize your efforts in ensuring a great customer experience, and that will prove to be the key towards attracting positive reviews.

  • Using social platforms and channels

If your business has a social media account, you can ask for tweets or reviews. Don’t miss such opportunities, and steer clear of overdoing it.

Concluding thoughts

Going by the online purchase trends, it will be tough to find buyers not following reviews. Therefore, user reviews are and will continue to be important for your site.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more