Article

Charlotte Chipperfield
Charlotte Chipperfield 23 June 2016

Lip Devotion: Using Social Media To Launch A New Product

New products hit the market all the time. If you’ve ever launched a product, you know it's a huge undertaking. However, just because you might be entering a highly competitive market doesn’t mean there isn’t room for your product.

Building a brand can take time and using social media can help you reach your target audience faster than traditional marketing strategies.

Let’s imagine you’re about to launch a new lipstick color which perfectly matches the soles of Louboutins. You’ve done your research and understand 55% of women regularly wear lipstick with well over 60% of cosmetic conversations on social media making mention of lip color.

Let’s build upon this scenario to say you plan to sell in large box stores, but you’re also looking to drive direct sales through your website. Here are a few digital marketing tips for before, during and after the launch:

Before You Launch:

  • Ask your online audience to weigh in about packaging decisions - if a customer feels invested they are most likely to purchase.
  • Decide if you want to accept pre-orders - is your website set-up for this functionality? Are your distribution channels ready?
  • Show teases of products being made, packaged, tested, etc.

The Launch:

  • Build hype leading up to the actual launch date - use video to share your own excitement.
  • Give influencers a preview and let them share their product review online.
  • Plan the announcement. Perhaps plan a series of posts. Host a Facebook Live? Snapchat? Host a giveaway during the announcement. Have fun and encourage others to help spread the word.
  • Make sure to get professional product images.
  • Make sure online purchases can be made with ease. Maybe even develop a company app.

Ongoing:

  • Leverage appropriate trends. For example, just last week was "Smile Power Day."
  • Focus on what differentiates your product. Display the benefits of your product.
  • Create a series which reveal the layers behind your product - what is it made of? What does it do - moisturizing, long-lasting, hydrating, gloss, UV protection, etc.
  • Create beautiful imagery. - Create an aesthetic that is unique to your brand.
  • Tutorials that go beyond the makeup how-to's. Match it to outfits, events or seasons.
  • Engage with fans - reward them for sharing their experience with your product.

Lipstick is an affordable luxury which many women enjoy around the world. It can change your mood and elevate your look. Why wouldn't you leverage the power of social media as a form of word-of-mouth marketing.

Do you have a product launch coming up and need a solid social media strategy in place? Connect with us to learn how our social media experience can help you achieve market share.

The Team at Chipperfield Media LLC.

Original Article

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more