Article

Tom Jager
Tom Jager 27 June 2016

The Most Promising Marketing Strategies

Marketing as a word is getting redefined in the 21st century as people are coming up with new ways to promote their product and increase sales. In order to have a successful marketing strategy, you need to make a thorough analysis and see what kind of strategy you should apply.

This article will list some of the traditional as well as some contemporary marketing strategies that can help you with your business. You can use them as role-models, try to combine them and even come up with your own which you think may work for your product.

Internet Marketing

Let’s start with the one that is the most familiar nowadays. Internet Marketing has its own strategies, but the general idea is to make the internet user buy your product with whatever means necessary. When the Internet way young, banners and pop-ups were the only way to promote something, however, people come up with more sophisticated ways to promote the product. Now, you can see ads on YouTube videos and even play games which have the ultimate goal to sell a product. For example, Google Ads will place the ad for your business on all the websites that allow it.

Social Media and Viral Marketing

Although still a part of Internet marketing, this way of promotion has almost separated from it and became a strategy on its own. It includes building brand on Social media such as Facebook, Twitter, Instagram, etc. for the sake of selling your product. There are many branches which are closely connected to this type of marketing strategy such as content marketing. For example, websites Buffer can help you with social media marketing.

Direct Approach Marketing

One of the traditional types of marketing strategies is face-to-face product selling. Believe it or not, it still is the most convenient ways to sell a product to someone since it involves factors such as psychology and human contact. There are many companies, especially those selling insurances, that are oriented on direct selling marketing strategy and they are doing really good. One important tool for direct selling is Zoomerang, which is a website to make surveys. With a good feedback, you can improve your direct selling strategy and achieve better results.

Telling a story as a marketing strategy

One of the oldest ways to gain the attention of people and make them buy your product is to tell a story. This is a strategy that can work both online and offline and in order to tell a successful story, you must invoke some kind of emotional reaction of the people. Storytelling can be done via blogging or via publishing news articles, books and even having a person tell a story through paid media ads. The whole point is to make a brand out of your product. If you are looking for professional writers and master storytellers, you can check out the website called Awriter.

Paid media ads

Paying a certain medium – be it a TV network, radio channel or a newspaper is the marketing strategy that will never get old. Of course, it also involves a lot of brainstorming which will eventually narrow down your choice of media and the way you are going to present your business. As every marketing strategy, this too can be taken online and you can pay certain online video-streaming services or magazines to promote you. There are no particular tools that can help you with this one – just a good idea and the right medium to convey it.

POP Marketing Strategy

This is the marketing strategy that will work only if you have your business premises in a certain area where customers can reach you (i.e. a shopping mall). POP stands for Point-of-Purchase which means that you need to gain the attention of people passing by your stores. This is a really traditional way to promote your product and gain customers. In order to improve your POP Marketing Strategy, you need to hire a good designer who will come up with a good and captivating logo and typography to accompany it. Check out the website called Upwork, where you can hire a freelancer who will do that for you.

To sum up, marketing has really evolved and every day some new strategies pop up, gaining the attention of people. However, there are some old-school strategies that, if used correctly, can have great outcome and increase your brand popularity as well as your product sales. So, what is the best one? Well, it all depends on the type of business you are promoting as well as how you approach it. One thing is certain – as long as you combine digital (internet) marketing with all other strategies, you will have a certain success due to the fact that the majority of people use the internet on a daily basis.

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