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Corporate Culture Shapes A Successful B2B Content Marketing Strategy

Corporate Culture Shapes A Successful B2B Content Marketing Strategy

Today’s modern marketer understands the value of business-to-business (B2B) content marketing; it is the backbone of a successful inbound marketing strategy. According to Forrester’s 2016 B2B Marketing Mix Survey...

Greta Paa-kerner
Greta Paa-kerner 2 June 2016
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How Big Data Analytics is Redefining the Travel Industry

How Big Data Analytics is Redefining the Travel Industry

Let us have a glimpse of how Big Data Analytics is improving customer experience and increasing business efficiency in the Travel industry.

Gunendra Patil
Gunendra Patil 2 June 2016
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How Will Twitter’s Changes Affect Your Business?

How Will Twitter’s Changes Affect Your Business?

It has been ten years since Twitter first took to the stage and changed the digital landscape. Now, through newly released updates and changes, it is looking as though the ground is shifting beneath our feet again.

Ben Hollom
Ben Hollom 2 June 2016
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Mobile First

Mobile First

Googles key message this year wasn’t about preparing advertisers for mobile anymore, they wanted to make it clear that mobile is already here.

Phil Ringguth
Phil Ringguth 1 June 2016
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12 Things to Check Before You Send a Newsletter

12 Things to Check Before You Send a Newsletter

Before you send a newsletter, take the time to check these 12 things so that you don’t waste time repairing shortcuts later on. It’s worth the 2 min read.

Sophia Skinbjerg
Sophia Skinbjerg 1 June 2016
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6 Ways To Improve Your Link Building Strategy To Get More Links

6 Ways To Improve Your Link Building Strategy To Get More Links

People tend to be more cautious about link building than any other area of search engine optimisation (SEO) and with good reason. The Penguin update in 2012 resulted in many websites getting a penalty for having poor...

Tom Chapman
Tom Chapman 1 June 2016
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E-Commerce & Analytics is Built by Idiots

E-Commerce & Analytics is Built by Idiots

The human being is fairly straightforward in thought process, as was seen by an incident outside my apartment the other day. I was driving a car with French number plates on it and at an awkward junction that is not...

Anthony Smith-Chaigneau
Anthony Smith-Chaigneau 1 June 2016
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Campaign Activation – Which Method Is Best For Your Brand?

Campaign Activation – Which Method Is Best For Your Brand?

The efficacy of promotional campaigns for an FMCG company can be greatly influenced by the choice of call to action. The process of turning brand or campaign awareness into action is often referred to as campaign...

Stuart Sankey
Stuart Sankey 1 June 2016
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The End Of Digital Advertising Is Near And You Know It

The End Of Digital Advertising Is Near And You Know It

Do you remember the day your boss told you to forget “Press Advertising”? Well, wait for it, because banner ads face the same destiny.

Demetris Stefani
Demetris Stefani 31 May 2016
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Big Data Tools & Techniques: What successful CMOs need to know?

Big Data Tools & Techniques: What successful CMOs need to know?

Big Data has the power to divulge amazingly helpful patterns and trends that can go a long way in improving the various business strategies of a company. Organizations can utilize the unprecedented data generated by...

Susheel Kumar
Susheel Kumar 31 May 2016
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The Evolution of Personalisation… and Why You Should Care

The Evolution of Personalisation… and Why You Should Care

This guide explores how personalisation has come about, the tools that are out there to make it work and how good they are. Hopefully it will help you decide which of the different capabilities you need to make your...

Jens Agerberg
Jens Agerberg 31 May 2016
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How to Use Blogs to Get into Google Top 10

How to Use Blogs to Get into Google Top 10

This article explains how I used Blog posts to get another Blog post into Google Top 10. As you will see, in one occasion 4 of my Blog posts got into Google Top 10 for the same keyword phrase. In another...

Steven Rich, MBA
Steven Rich, MBA 31 May 2016
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5 Non-Traditional Ways Retailers Are Using SMS For Strong Results

5 Non-Traditional Ways Retailers Are Using SMS For Strong Results

One of the greatest values of SMS lies in its versatility. Though it’s commonly used as a marketing tool for retailers, and rightly so, it’s worthwhile for much more. If you’re a retailer, you must recognize the full...

Oisin Lunny
Oisin Lunny 31 May 2016
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A Social Media Management Tool For Success..

A Social Media Management Tool For Success..

If you don't currently use a social media management tool, and are curious about Buffer, then you might find this interesting.

Claire Trevien
Claire Trevien 31 May 2016
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2 Digital Marketing Metrics Every Marketer Should Know, Part 2

2 Digital Marketing Metrics Every Marketer Should Know, Part 2

In the first part of the "2 Digital Marketing Metrics Every Marketer Should Know" series, I introduced the only 2 digital marketing success metrics that a marketing decision maker needs to know to be...

Milena Mitova
Milena Mitova 31 May 2016
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2 Digital Marketing Metrics Every Marketer Should Know, Part 1

2 Digital Marketing Metrics Every Marketer Should Know, Part 1

These 2 Digital Marketing Metrics are All Your Marketing Boss Needs, to Know You are a Star. If you want your marketing boss to appreciate your hard work and the awesome digital marketing results that you have...

Milena Mitova
Milena Mitova 29 May 2016
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Social Media for Film

Social Media for Film

Ever wandered how to use social media for film?

Fred Felton
Fred Felton 28 May 2016
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Where Do Your Business Leads Come from and How to Track It

Where Do Your Business Leads Come from and How to Track It

Have you ever received a lead from your website and wondered where the lead comes from? Did the lead saw your advertisement on Google, Facebook or that content article that you recently posted?

Jave Lin
Jave Lin 28 May 2016
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The Results of a Well Designed Website? Glad You Asked! How About Opt-ins, More Sales, More Success!

The Results of a Well Designed Website? Glad You Asked! How About Opt-ins, More Sales, More Success!

Creating a great design on a content website will play an important part in your user’s overall experience. Well thought out and implemented design can increase trust, while poor design does the opposite. Better...

Heidi Richards Mooney
Heidi Richards Mooney 28 May 2016
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Content Rejuvenation: Reduce, Reuse, Recycle

Content Rejuvenation: Reduce, Reuse, Recycle

Stop reinventing the wheel with your content development. Here's how you can work smarter, not harder, when publishing newsworthy content online.

Sarah Gate
Sarah Gate 27 May 2016
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5 Reasons Why Collaborative Cultures Work...

5 Reasons Why Collaborative Cultures Work...

Collaboration basically means to work together, and right now our technology, workplace environments, and everything in between is becoming more focused on helping this type of work culture thrive. But what have...

Hannah Brady
Hannah Brady 27 May 2016
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What Adele Can Teach Your Business About Content Marketing

What Adele Can Teach Your Business About Content Marketing

Many industry experts will tell you that strategic content marketing is quickly overtaking traditional advertising as a more effective tool in customer acquisition and retention. And it would appear that multi-award...

Nana T. Baffour-Awuah
Nana T. Baffour-Awuah 27 May 2016
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Who Are Your Most Valuable Visitors?

Who Are Your Most Valuable Visitors?

You have two types of visitors: the new and the returning. While the new/returning segment is about as old as it gets in ecommerce, digital marketers usually have a choice to make: Do they focus on finding new...

Kresten Bergsøe
Kresten Bergsøe 27 May 2016
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Nine Reasons to Believe ASP.NET is Future Ready

Nine Reasons to Believe ASP.NET is Future Ready

ASP.NET was released in January 2002 with version 1.0. Since then, tech giant Microsoft’s brainchild has never looked back. As per the recent report on web app framework usage, ASP.NET is more popular than its peers...

Meet Parmar
Meet Parmar 27 May 2016
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How to Build your Plane while Learning to Fly it

How to Build your Plane while Learning to Fly it

I was listening to an audio and heard the speaker say a very powerful quote, “You need to Build your Plane while your Learning to Fly it.” He was telling a story of how people would ask him, “What does it feel like...

Preston Vander Ven
Preston Vander Ven 27 May 2016
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