Article

Steven Rich, MBA
Steven Rich, MBA 31 May 2016

How to Use Blogs to Get into Google Top 10

This article explains how I used Blog posts to get another Blog post into Google Top 10. As you will see, in one occasion 4 of my Blog posts got into Google Top 10 for the same keyword phrase. In another occasion, 3 of my Blog Posts got into Google Top 10 for the same keyword phrase.

Just getting one keyword or keyword phrase into Google Top 10 Search Rankings is difficult enough as there may be hundreds of thousands or millions of other web pages and Blog posts using the same keyword or phrase.   Only 10 are in Google’s first page.

How can you get your web pages and Blog posts into Google Top 10? 

I recently published an article in Digital Doughnut about that at this Link:  Here is How You can Rank in Google Top 10

Now, I want to teach you how to get more than one website or Blog post into Google Top 10 Search Rankings for the same keyword or phrase.  I have done this several times for clients I wrote content for their websites and Blog posts.

Below are several Screenshots of Google Top 10 Search Rankings for different clients, which I will use as examples.

The first is a recent (May 26, 2016) Screenshot of the Google Top 10 Search Rankings for the keyword phrase “effective open house advertising”.   You will notice just above their #1, Google states that over 3.3 million websites and Blogs use the same keyword phrase.

Google ranked #1 is the primary Blog post I wrote for a U.S. Real Estate School’s Blog called “Real Estate Express”.   At     #4 is a Blog post I wrote for a real estate investors Blog called “Bigger Pockets” which promotes my original Blog post ranked as #1.   At #6 is another Blog posting of mine for a real estate forum/Blog called “Redfin” which again promotes my original Blog post at #1.   Then, at #9 is another of my Blog posts for the "LinkedIn" Blog that also promotes my original #1 ranked Blog post.

That’s 4 of my Blog posts all getting into Google Top 10 for the same keyword phrase!

This is an example of the power of Blogs with SEO.

Yes, using Blog postings to promote a web page or another Blog posting influences Google and the other search engines to recognize the original web page or post as a trustworthy authority to rank it higher.   It helps that “Bigger Pockets”, “Redfin”, and “LinkedIn” are recognized by Google and the other search engines as popular and respectable Blogs.  In addition, “Bigger Pockets” and “Redfin” are primarily real estate Blogs making their approval of my original post with more authority and being trustworthy in regards to the keyword phrase. 

OPEN-HOUSE-ADVERTISING-SCREEN.jpg

Now, look at the 2nd Screenshot below created May 26, 2016.

This uses the entire keyword phrase from the title of the Blog post, “Tips for effective open house advertising”.

This keyword phrase is not as popular as the one above.   Google states a little over 2 million web pages and Blog posts use this keyword phrase.

However, all four of the above-mentioned Blogs have higher Google rankings here:  My original post is still #1.   My post in Redfin is #5.   My post in Bigger Pockets is #6 while my post in LinkedIn is #7.

SCREENSHOT-OPEN-HOUSE-ADVERTISING-Tips-FINAL-3.jpg

The 3rd Screenshot (May 26, 2016) below is for another Blog post I made for the U.S. Real Estate School using the keyword phrase, “Handling typical buyer objections”.  Google states that over half a million web pages and Blog posts use the same keyword phrase. 

My Blog post ranks #5 with Google.  Ranked #7 is another post I made in the popular real estate site “Zillow” promoting the first Blog post.   Coming in at #8 is another Blog post I made in “Bigger Pockets” promoting my Blog post at #5.

Just like I did above, I used Blogs related to real estate to promote the original Blog post which was able to achieve a Google #5 ranking.

In addition, I got 3 of my Blog posts into Google Top 10 for the same keyword phrase.

SCREENSHOT-BUYER-OBJECTIONS-1.jpg

Conclusion

Not enough websites or Blogs use the power of other Blog posts to promote their main keywords with Google and the other search engines.   Blogs can be a powerful tool to push web pages and other Blog posts into Google Top 10. 

Additionally, as mentioned in the article I previously published (see Link above):

According to Google, a website or Blog needs to have an overall good reputation along with expertise, authority, and trustworthiness regarding the topic and high quality written content.  Google also looks at the author in the same manner: good reputation, being an expert and an authority regarding the topic and writes quality content.

Google also explained how it ranks Blogs.   They must have high quality content, positive reputation, and topic expert, authority and trustworthiness of both the Blog and the author.”

Google recognizes me as an “authority” and an “expert” in certain fields, which adds to the good reputation of my website articles or Blog posts leading to being a “trustworthy” resource for the keyword or phrase.   I am a recognized authority and expert in real estate because of the numerous website articles and Blog posts I made over the past 10 years on the topic.   Plus, there is a Wikipedia article about real estate citing 12 different online publications of mine as a reliable resource.   It also helps that the London Financial Times once quoted me as an “expert” about international real estate in one of its online articles.    

Therefore, having high quality content along with a website’s and Blog’s good reputation while using a topic expert as the author helps to attain high Google rankings.

On top of all these, use relevant postings on popular Blogs to promote your web pages, websites, and Blog posts to get recognized by Google and the other search engines.

COPYRIGHT ©  STEVEN RICH, MBA    2016

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