Article

Sarah Gate
Sarah Gate 27 May 2016

Content Rejuvenation: Reduce, Reuse, Recycle

Stop reinventing the wheel with your content development. Here's how you can work smarter, not harder, when publishing newsworthy content online.

Content Rejuvenation: Reduce, Reuse, Recycle - the three R's of content success and sustainability   

Recently, I spent some time with a Social Media Manager for one of the world's top banks and spotted some dated magazines on her desk. This piqued my curiosity*, I found myself naturally wanting to enquire as to what on earth she would need a magazine from 2012 for. 

"Content rejuvenation" she explained. Her team was currently busy scanning through dated content for relevant stories and people to highlight on their community blog. As an aside, don't you just love big marketing budgets and teams that allow for this type of resource? Of course, this isn't a new concept but having it brought to my attention was timely for this article I am now writing. 

As a marketer I have been there and hit the brick wall of content development. Ideas dry up, news stories are scarce and you just don't like the sound of your own ideas. Content rejuvenation is a fantastic way to combat this. Not only are you saving time but you are being resourceful in saving time on doing a lot of research. 

Quite often I will read something and want to rewrite it or put it in my own words or opinion, but content rejuvenation is more than that. It gives marketers a fresh look and a new angle when stuck in a content rut. 

So where to find suitable content? 

  • Do an information search for publications, blogs, news feeds from related sources in your industry
  • Find a brand partner or a content publisher who would be happy for you to share their ideas
  • Look for reputable sources only, ensure that you are not about to develop content that sounds unreliable or that your audience won't like 
  • What does your audience like? Look at competitors from overseas, even look into translating content that could very well be relevant had it been in the right language 
  • Simplify content that was once too complicated or not tailored to your audience but still relevant 
  • Look for stories on opinion leaders in your industry and develop new thought pieces 
  • Be sure not to infringe on copyright, and if unsure, ask permission

As mentioned earlier, this might not be a new concept, however it is a useful trick to have up one's sleeve. 

*cats are my spirit animal 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
5 Online Business Ideas to Start Up with Low Capital

5 Online Business Ideas to Start Up with Low Capital

Thinking about which business to start today is not easy. So, I came up with a few ideas that will make it easier for people who want to start a business, which requires low capital.

Alisia Watson
Alisia Watson 17 December 2019
Read more
Top 7 Strategies For Improving Your Tech-Savvy Skills

Top 7 Strategies For Improving Your Tech-Savvy Skills

In today's modern world of technology it is very important to be tech-savvy. Knowing how to use technology is the key to success and great personal future developments.

Jessica Freeman
Jessica Freeman 11 May 2017
Read more