Article

Fred Felton
Fred Felton 28 May 2016

Social Media for Film

Ever wandered how to use social media for film?

In the age of social media filmmakers need to take advantage of this fantastic opportunity.  Not only are you getting free advertising, marketing and publicity but you just might get your film noticed and ultimately sold.

Here are 5 tips to get you started in the world of Social Media for Film.

Start a hashtag

The simplest way to get on board the social media bandwagon is to just start with a hashtag. The easiest way would be to use the name of your film.  The beauty of this is that no social media accounts need to be opened and people can share that hashtag on any social media network.

Start Tweeting

Set up a Twitter account for your film.  Add profile pics that make your film stand out and be sure to fill in the bio so people know what your film is about and when it opens.  Also make sure your bio has your contact details so potential partners or sales agents can contact you.  Twitter is perfect to Tweet live updates from the film set or introduce a cast or do live tweets from film festivals or red carpet events.  It’s also a great space to release exclusive trailers to your fans. www.twitter.com

Set up a Facebook Page for the Film

Facebook is perfect to build up a community of fans for your film.  So create a page for your film and add images and a bio that stands out.  Once again make sure your contact details are there as well.  Facebook is also a great place to show images from festivals or red carpet events or even host a question night with your cast or crew and your fans. www.facebook.com

Set up YouTube for your trailers

YouTube is a great spot to release trailers for your film. So make sure to set up an account for your film on YouTube.  It’s a wonderful spot to release teasers and then up to 3 different trailers as you build up to the movie release date.  It’s also a great spot to release exclusive interviews with cast and crew. www.youtube.com

Set up Instagram for your film

Instagram is the perfect spot to release never before seen behind the scenes images from your movie.  Instagram also allows you to post short videos so you can also post short trailers or behind the scenes clips.  It’s also perfect for red carpet shots or festival pics. www.instagram.com

Make sure that your cast and crew are on social media so that you can all collectively market the film on social media. 

Following these tips can help you get your film sold and get you big distribution deals sooner rather than later.

Fred Felton – Social Media Specialist

Twitter @fredfelton

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