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IoT Nothing to see here (yet), move along!IoT presents some pretty interesting opportunities and challenges for the future of advertising and marketing.  But where is everyone?

                Geraint Lloyd-Taylor
                18 May 2016
            
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9 Tips on Localizing AudioIf you have ever dealt with audio recording, whether character voice acting for a game or a voice-over for a video, then you probably noticed that it is not cheap. It is important to do everything right the first time...

                Olga Morozova
                18 May 2016
            
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How To Grow Your Customer Base By Marketing To New MoversMarketers across industries understand the importance of targeting movers during these important periods of elevated spending and increased brand engagement. However, effective new mover marketing strategies require...

                Larisa Bedgood
                18 May 2016
            
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So Bot Right NowBots are everywhere. Tech journals and TV segments are overflowing with them. But bots have been around for a very long time. Microsoft’s relentlessly chirpy paperclip assistant “Clippy” seems to have morphed into the...

                Oisin Lunny
                18 May 2016
            
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What Did We Learn From BrightonSEO 2016?We provide a recap of some of the best ideas from last week’s speakers at BrightonSEO, which played host to over 2000 search marketers along with a number of industry experts.

                James Hook
                18 May 2016
            
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6 Essential Social Media Tips for StartupsHere is a fun fact that will get you thinking: 40% of people are spending more time socializing through social media channels when compared to face-to-face communication. When you consider that fact from a business...

                Joan Selby
                17 May 2016
            
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Tips for Infant Freelance DesignersThere are a many creative professionals trying to become freelance designers. The field of graphic design is constantly and rapidly changing. As a specialist, you have the liberty to learn new skills and constantly...

                Brian Jens
                17 May 2016
            
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Virtual Reality or Real ‘Virtuality’Virtual Reality (VR) technology advances a lot to give lifelike experience in games and apps. The blog talks about its scopes to make the virtual world more realistic than ever.

                Meet Parmar
                17 May 2016
            
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25 Content Marketing Tips Every Marketer Needs To KnowContent marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid...

                Sujan Patel
                17 May 2016
            
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Unified Payment Interface Set To Revolutionize The Cashless Transactions In IndiaSince the launch of Unified Payment Interface ( UPI) by NPCI recently, there has been a lot of buzz on how UPI can become a game changer for cashless transactions. It is currently regarded as one of the big...

                Swaroop Rao
                17 May 2016
            
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Why It Is Time We Commercialised the BBC WebsiteBest way to save the reputation and legacy of the BBC?  Get greedy and become a new age publisher. 

                Brad Chuck
                17 May 2016
            
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Digital Solutions: Proof Of Purchase PromotionsFMCG brands often ask consumers to provide a proof of purchase or to retrieve a unique promotional code to enter a promotion. Historically this has meant that production processes are changed to accommodate unique...

                Stuart Sankey
                17 May 2016
            
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Anatomy of a Social Buyer: Use Social Media Optimization to Understand Your Customer & Get SalesSocial media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Face book, Twitter...

                William Smith
                16 May 2016
            
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8 Tips for Your Small Business Marketing SuccessIn this post, we’re going to help you cut through the noise and focus on what we believe are the most important elements of the marketing mix for small to medium-sized businesses

                Augustine Nyemah
                16 May 2016
            
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5 Brilliant Marketing TricksThe Basic rule in marketing and advertising is get to know your prospect by asking questions and listen much more than we talk. Find out what they do, what their goals are, and why they haven’t been able to reach...

                Preston Vander Ven
                16 May 2016
            
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Digital – A Massive Revenue Opportunity for Technology CompaniesThe blog talks about the new digital revenue engine that high-tech marketers must adopt to justify ROI.

                Aditi Syal
                13 May 2016
            
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10 Things to Consider Before Marketing Your SaaS ProductThe Cloud is a double-edged sword. On the one hand, it is enabling more companies than ever to launch into the global marketplace. 

                Alex Cohen
                12 May 2016
            
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The Power of Competition – Using Gamification to Motivate EmployeesWhen I talk to people and companies in my role as business advisor, most of them agree that employees are one of the most important factors in an organization, and empowering and engaging said employees should be...

                Anita Theis
                12 May 2016
            
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Add WhatsApp to your hotel engagement strategy As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42 billion messages are sent daily using the app (compared with a mere 20 billion by...

                Nicki Graham
                11 May 2016
            
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Contextual Marketing: Merging The Data And The MessageRight time, right place, right message, and right person — the magic combination of contextual marketing. 

                Eli Mandelbaum
                11 May 2016
            
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The Success Of Snapchat Branding Seems UnstoppableTo date the social media application has over 100 million active daily users and 8 billion daily video views. Launched in 2011, Snapchat, then called “Picaboo,” was scoffed at by the fellow Stanford University...

                Julia Deutsch
                11 May 2016
            
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From The Big Bank Perspective, Fintech Friend, Foe Or Opportunity?You almost cannot be at a London meeting with financials professionals where the term Fintech does not come up. And why not, this sub sector of the financial world is exciting; growing at light speed and even has...

                Robert Kerner
                11 May 2016
            
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A List! A List! My Kingdom for a Customer List!In case you haven’t noticed already, successful marketing isn’t a shot in the dark. And neither is it simply about big ideas, charm and smooth talking.

                Anthony Glynn
                10 May 2016
            
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An Overview Of Data-Driven Marketing In 2016Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released byForbes Insights in association with Turn.

                Larisa Bedgood
                10 May 2016
            
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Pinterest, Instagram And EcommercePinterest and Instagram are great for ecommerce brands due to their visual nature. We take a look at who uses the platforms and how ecommerce brands can monetise them using storytelling and advertising.

                Lucy Forbes
                10 May 2016
            
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