Article

Brad Chuck
Brad Chuck 17 May 2016

Why It Is Time We Commercialised the BBC Website

Best way to save the reputation and legacy of the BBC? Get greedy and become a new age publisher.

With today's expected announcement that the BBC is to axe over 11,000 recipes provided by our favourite TV chefs on the bbc.co.uk website, it opens up the question that every digital sales manager and programatic guru has been purring about for years - lets commercialise the BEEB.BBCwebsite460-(1).jpg

Firstly the axe of the recipes has been blamed on a number of factors.  Conspiracy Theorists will argue that declining book sales are to blame with Celebrity chefs demanding consumers pay to use their recipes, whilst the new government 'streamlining' of the service has outlined that such content is better suited to a newspaper.  And there lies the truth

The BBC website generates over 600 million users a month across mobile and desktop devices, ranking in the top 100 of the biggest websites in the world. The growing popularity for free news, gossip, features and sport analysis will see the traffic grow further as other publishers adopt paid content strategies. The BBC website, in all its perfect glory, is nothing more than a publishing service that needs to act like one and get greedy.

Adblocking aside, a website with huge traffic and reach is a goldmine for any programatic or affiliate partner. There is also no claim to make a case to say people do not want ads - as long as ads are relevant.  But the main benefit is the enormous amount of revenue that can be made from the site - we are talking millions of pounds on a monthly basis.

Lets commercialise the site and put the money where it is most needed - back into funding the BBC to be free and open to all to enjoy

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more