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Creating Engaging Content For Your SME – Part Two

Creating Engaging Content For Your SME – Part Two

Last week we gave the first in our five-part series on creating engaging content for SMEs. The second part of this series looks at the process for content ideas selection & development.

Phil Ringguth
Phil Ringguth 10 May 2016
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The Ultimate Guide to Driving eCommerce Sales Using Instagram

The Ultimate Guide to Driving eCommerce Sales Using Instagram

As an eCommerce business connoisseur, you don’t have to do much searching online to see why a strong Instagram presence is essential to growing a brand, but you’re probably wondering how you can harness its power to...

Luisana Cartay
Luisana Cartay 9 May 2016
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Do you have an ecommerce shop? You must read these smart tweaks

Do you have an ecommerce shop? You must read these smart tweaks

Everybody is giving it a though now a day, having their own personal ecommerce store that earns fortune every month through vast traction and conversion opportunities. But do they all get equal success? No, the...

Rasin Bekkevold
Rasin Bekkevold 9 May 2016
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Why Brands Need An SUO (Not SEO) Strategy

Why Brands Need An SUO (Not SEO) Strategy

Вuѕіnеѕѕеѕ саn nо lоngеr rеlу оn ѕеаrсh еngіnеѕ tо ѕеrvе uр rеѕultѕ іn thеіr fаvоur – thеу muѕt асtіvеlу ѕееk оut thе uѕеr. Rеаd оn tо dіѕсоvеr hоw tо рut уоur аudіеnсе аt thе сеntrе оf уоur ѕеаrсh-mаrkеtіng ѕtrаtеgу.

Kelly Smith
Kelly Smith 9 May 2016
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10 Examples of Value Added Content (or lead magnets), and Why You Should Create Them

10 Examples of Value Added Content (or lead magnets), and Why You Should Create Them

I was going to talk about how to write a winning newsletter this week, but first I thought it best to give some concrete examples of Value Added Content – and how to create them.

Anthony Glynn
Anthony Glynn 9 May 2016
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How To Triple Email List Growth Using Proven Offline Tactics

How To Triple Email List Growth Using Proven Offline Tactics

Tired of using opt-in forms and not seeing the desired numbers? Out of online strategies to grow your email list? Maybe you should consider looking for some offline tactics. In this post, I'm going to talk about 5...

Ayswarrya G
Ayswarrya G 9 May 2016
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Growth Hacking Perspectives From a Funded Startup

Growth Hacking Perspectives From a Funded Startup

If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.

Richard Fallah
Richard Fallah 9 May 2016
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GDPR: Do You Know What Data Protection Breaches Could Cost You?

GDPR: Do You Know What Data Protection Breaches Could Cost You?

With the upcoming EU General Data Protection Regulation (GDPR) laws coming into force Europe-wide in 2018, it seems that many enterprises in the EU still do not understand these new laws and the far-reaching changes...

William Yates
William Yates 9 May 2016
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Top Tips For Using Instagram For Your Business

Top Tips For Using Instagram For Your Business

Instagram is one of the world’s most popular photo-sharing platforms with more than 400 million active users, and it’s expected to increase with the launch of the Instagram app for Windows 10 mobiles.

Laura Stack
Laura Stack 9 May 2016
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Web personalisation – 7 campaign ideas to get started

Web personalisation – 7 campaign ideas to get started

Personalisation is a given in today’s marketing world: consumers demand it, technology enables it, yet the majority of brands aren’t doing it anywhere near as much – or as effectively – as they should be. Here are...

Martin Wallace
Martin Wallace 6 May 2016
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Lead Magnets: “You had one easy job, and you come back with MAGIC BEANS!”

Lead Magnets: “You had one easy job, and you come back with MAGIC BEANS!”

There’s a lesson for all of us in the Jack and the Beanstalk story, and I’m not just talking about kids. In business, as in life in general, there’s a tendency to stick to tried-and-tested notions of ‘value’, and ...

Anthony Glynn
Anthony Glynn 6 May 2016
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An Introduction To eCommerce Growth Hacking

An Introduction To eCommerce Growth Hacking

I can guarantee you’ll have heard an enormous buzz about growth hacking recently so I’m jumping on the bandwagon and joining two of my favourite topics; eCommerce & growth hacking.

Matt Janaway
Matt Janaway 6 May 2016
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10 Ideas For Turbo-Charging Your Own Brand

10 Ideas For Turbo-Charging Your Own Brand

As we all grow in our respect and knowledge of the importance of our online brand, we should take steps to start maintaining our it in ways that can work for us. I hope these ideas can help you start or keep going.

Jay Denhart-Lillard
Jay Denhart-Lillard 6 May 2016
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How Content Personalization Can Work For Your ROI

How Content Personalization Can Work For Your ROI

The Internet has come full circle. Users have gone from complete anonymity to complete exposure and now many hope to slip back into the shadows.

Eli Mandelbaum
Eli Mandelbaum 6 May 2016
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Best Practices For Technology Security Infrastructure Implementation

Best Practices For Technology Security Infrastructure Implementation

The structure of IT infrastructure is changing and with it, its security aspects. Gartner in its ‘Top Predictions for IT Organizations and Users for 2016 and Beyond’ reveals, ‘By 2018, 50 percent of enterprises with...

Prasenjit Saha
Prasenjit Saha 6 May 2016
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Engaging the Connected Customer

Engaging the Connected Customer

Investment in technology is undoubtedly bringing new opportunities for marketing to do things differently. Digital marketing is the top priority for technology-aware businesses and the focal point for investment over...

Augustine Nyemah
Augustine Nyemah 5 May 2016
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Content ROI: What Does Your ROI Say About Your Strategy?

Content ROI: What Does Your ROI Say About Your Strategy?

Content marketing provides a powerful value for business. It offer users a unique gateway to your site by providing value upfront. This might take the form of an e-book, a tutorial or simply a useful blog with a...

Michael Georgiou
Michael Georgiou 5 May 2016
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Is A Personal Brand Important For Me?

Is A Personal Brand Important For Me?

If you're building a personal brand, you know that it's important to be perceived correctly to reach your goals. In this post, we talk about how the definition of product branding can help you outline the...

Jay Denhart-Lillard
Jay Denhart-Lillard 5 May 2016
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Why Brands Are Turning To Social Media Influencers

Why Brands Are Turning To Social Media Influencers

As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern day moms are not what they used to be.

Steven Tulman
Steven Tulman 5 May 2016
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Why Ad Blocking should be Cheered not Feared

Why Ad Blocking should be Cheered not Feared

Dispelling the myth that adblocking is the beginning of the end for programmatic reliant publishers

Brad Chuck
Brad Chuck 4 May 2016
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Give and Thou Shalt Receive: How Value Added Content forms lasting bonds

Give and Thou Shalt Receive: How Value Added Content forms lasting bonds

In my last blog, I harped on about growing the KNOW-LIKE-TRUST factor – and developing relationships with customers. Now, I’m going to talk about giving stuff away for free.

Anthony Glynn
Anthony Glynn 4 May 2016
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Why New Age Digital Marketeers Are More than Just Marketing Executives

Why New Age Digital Marketeers Are More than Just Marketing Executives

Dispelling the myth that marketing professionals just simply work as a marketeer

Brad Chuck
Brad Chuck 4 May 2016
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How To Be Above Average

How To Be Above Average

Let’s face it, no one wants to be average. Average is so boring and doesn’t get to enjoy the finer things in life. The only problem, is that most people don’t know how to be above average.

Preston Vander Ven
Preston Vander Ven 4 May 2016
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Advice to Digital Marketers Starting a New Role

Advice to Digital Marketers Starting a New Role

Whether you’re a seasoned digital marketer on your 3rd, 4th or 5th tour-of-duty, or just entering a new role after nailing a job interview, you should have the same question for your first day: “What’s going to make...

Ray Beharry
Ray Beharry 4 May 2016
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Digital Transformation - The Law of The Farm

Digital Transformation - The Law of The Farm

There is no such thing as digital transformation only organizational transformation. If your have burning platform syndrome it is because there are other core things burning inside your organization like culture...

Patrick Kitchell
Patrick Kitchell 4 May 2016
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